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Común: comunicación organizacional en clave comunitaria
San José, Costa Rica: Universidad de Costa Rica, Centro de Investigación en Comunicación (CICOM) (2025), 269 pp.
"En este libro, creado a muchas manos, nos centramos en la Comunicación Comunitaria, en sus aportes teóricos, epistémicos, políticos, metodológicos y prácticos, pensándola centralmente de cara a las organizaciones y movimientos sociales. Académicamente, este libro se gesta en el marco de la
...
Mémento de contre-influence : Comment réagir face à une attaque informationnelle
Paris: L'Harmattan (2024), 207 pp.
"L'époque n'a jamais été aussi propice aux jeux d'influence. Face aux crises auxquelles le dirigeant doit faire face, l'attaque informationnelle prend aujourd'hui le dessus. Qu'elle soit intentionnelle ou opportuniste, elle peut faire des dégâts significatifs sur la très précieuse réputation
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Ethical Challenges of Digital Communication: A Comparative Study of Public Relations Practitioners in 52 Countries
International Journal of Communication, volume 18 (2024), pp. 1072-1093
"Digitalization is fundamentally changing media ecosystems and posing ethical challenges for media and communication practitioners. One of the professions affected is public relations (PR), which today can analyze target groups based on their digital data traces or spread messages via paid digital c
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Manual de Buenas Prácticas de Responsabilidad Social Comunitaria
San José: Universidad de Costa Rica, Centro de Investigación en Comunicación (CICOM) (2024), 87 pp.
"El presente manual representa un importante y valioso esfuerzo por poner el foco en el relacionamiento con comunidades. Surge de una investigación de campo que resume acciones de empresas interesadas en conocer a sus grupos de interés externos y, de manera específica, a las comunidades a quienes
...
Ongoing Crisis Communication: Planning, Mananging, and Responding
Key Guides
Los Angeles et al.: Sage, 6th ed. (2023), xiv, 287 pp.
"Author W. Timothy Coombs explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. Ongoing Crisis Communication: Planning, Managing, and Responding, Sixth Edition provides an integrated approach to cri
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Effective Crisis Communication: Moving from Crisis to Opportunity
Key Guides
Thousand Oaks: Sage, 5th ed. (2023), xv, 248 pp.
"In this fully updated Fifth Edition, three of today's most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis. This acclaimed book presents the discourse of renewal as a theory to manage crises effectively. The book provid
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The Native Advertising Playbook
Key Guides
International Media Support (IMS); CityDog Media (2022), 57 pp.
"[...] we have brought together relevant case studies to illustrate how content production and business relations can be reconfigured to generate fresh revenue sources, and to demonstrate which tools may be helpful along the way. These cases include special thematic projects, creative agency models,
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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Key Guides
New York; London: Routledge, 8th ed. (2022), xix, 228 pp.
"The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes. Starting with the broader context in which media planning occurs, including a basic understanding of competitive spending and target audiences, the book takes readers t
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Communication de crise en Côte d'Ivoire: éviter la communication zéro et les incommunications
Paris: L'Harmattan (2021), 149 pp.
"Les analyses et réflexions axées sur la problématique de la communication de crise en Côte d’Ivoire permettent, d’une part, de révéler les sources, les enjeux et les conséquences de la communication publique et globale en période de crise. Elles mènent, d’autre part, à observer de n
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The Communicator's Guide to Research, Analysis, and Evaluation
Key Guides
Institute for Public Relations (2021), 36 pp.
"This guide was created to help public relations leaders understand how they can apply data, research, and analytics to uncover insights that inform strategic decision making, improve communication performance, and deliver meaningful business contributions." (Page 6)
Reputation Management: The Key to Successful Public Relations and Corporate Communication
New York; London: Routledge, 4th ed. (2021), xxxiv, 438 pp.
"Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation managem
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Ethical Traditions in Humanitarian Photography and the Challenges of the Digital Age: Four Conversations with Canadian Communications Officers
Journal of Humanitarian Affairs, volume 3, issue 2 (2021), pp. 57-64
"As the production, content, and display of humanitarian images faced the requirements of digital media, humanitarian organizations struggled to keep equitable visual practices. Media specialists reflect on past and current uses of images in four Canadian agencies: the Canadian Red Cross, the Multic
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Fostering green economies in Africa through green marketing strategies for environmental sustainability: An overview
Journal of Environmental Media, volume 2, issue 1 (2021), pp. 17-22
"A trendy issue amongst African businesses is employment of strategic green marketing strategies to maximize the visibility of environmental sustainability, in sync with the United Nations Sustainable Development Goal No. 15. This short essay has synthesized and reviewed literature relating to green
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Bloggen für Einsteiger: Von der ersten Idee bis zum eigenen Blog mit WordPress
Bonn: Rheinwerk (2021), 363 pp.
"Yvonne Kraus hat schon viele erfolgreiche Blogs an den Start gebracht und kennt die Fragen der angehenden Blogerinnen und Blogger. Mit Ihrem Ratgeber hast du eine Anleitung an der Hand, um schnell deinen Blog mit WordPress zu erstellen und die ersten Besucher anzusprechen. Dabei lernst du alle Face
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La communication au service de l'organisation: Présentation et enjeux
La Marsa (TN): Friedrich-Ebert-Stiftung (FES) (2020), 69 pp.
"In this guide I am going to walk you through a few methods you can use to evaluate a website. The specific method(s) you choose will depend a lot on your evaluation goals. And ultimately, you will probably want to mix these methods. But website evaluation doesn’t need to be overly complex. Our go
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Media Ethics: Cases and Moral Reasoning
Deep Insights
New York; London: Routledge, 11th ed. (2020), xvi, 461 pp.
"This text provides a comprehensive introduction to the theoretical principles of ethical philosophies, facilitating ethical awareness. It introduces the Potter Box, with its four dimensions of moral analysis, to provide a framework for exploring the steps in moral reasoning and analyzing the cases.
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