"In this guide I am going to walk you through a few methods you can use to evaluate a website. The specific method(s) you choose will depend a lot on your evaluation goals. And ultimately, you will probably want to mix these methods. But website evaluation doesn’t need to be overly complex. Our go
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al here is to use the web to actually accomplish something. An evaluation is going to help us see if we are on the right track, and specifically, how we might be able to improve our website or digital strategy." (Author)
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"Haben Sie sich auch schon einmal gefragt, weshalb manche Websites erfolgreich sind und andere nicht? Entscheidend sind hier sehr viele unterschiedliche Faktoren. Mit diesem Buch erfahren Sie alles, was Sie für Ihren erfolgreichen Webauftritt benötigen, und es beantwortet Ihre Fragen: Wie nutze ic
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h alle Marketing-Kanäle? Wie verbessere ich die Suchmaschinen-Position meiner Website? Wie gestalte ich eine intuitive Benutzerführung? Zahlreiche Praxisbeispiele zeigen Ihnen anschaulich den Weg zu einer besseren Webpräsenz. Inkl. SEO, SEM, Online-Marketing, Affiliate-Programme, Google AdWords, Web Analytics, Social Media-, E-Mail-, Newsletter- und Video-Marketing, Mobile Marketing u.v.m." (Verlagsbeschreibung)
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"On compte aujourd'hui plus d'un milliard de sites web et applications mobiles. Dans un environnement aussi compétitif, la fidélité de l'internaute à une interface ou à une ressource dépend en grande partie de l'expérience de sa visite. C'est pourquoi le rôle de l'architecte de l'information
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est primordial : organiser les espaces informationnels, en particulier numériques, afin de garantir à l'utilisateur un accès facile et intuitif au contenu recherché. Cela suppose une excellente connaissance du numérique, de l'organisation de l'information, du design de l'expérience utilisateur, mais aussi un dialogue avec des métiers variés et une attention constante à l'innovation. Premier manuel francophone sur le sujet, cet ouvrage aborde ces différents aspects et présente les principales approches et méthodes de l'architecture de l'information, démontant les logiques des systèmes d'information contemporains. L'architecture de l'information fait également l'objet d'un Mooc international sur la plateforme France Université Numérique. Cet ouvrage en est le support. Pour les professionnels ou étudiants en numérique (webmaster, community manager), en informatique (développeur web), en sciences de l'information (bibliothécaire, documentaliste, archiviste), en design et en marketing." (Quatrième de couverture)
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"Bloggers Boot Camp shows you how to create and maintain a successful blog in today's world. It teaches you how to find a niche, find your unique voice, and how to hold a conversation with that audience. It provides you with all the right tools appropriate to your content, writing style, and message
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. This new edition teaches you how to write for and promote in the world of social media. It explores and shows you how to navigate the murky waters of mainstream media that your blogging may touch. Finally, this new edition emphasizes the importance of networking and provides techniques and tips for getting a job in the blogging industry and building your reputation as a writer." (Back cover)
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"Blogs are more or less controllable for those who want to keep them under surveillance. Governments that are most up to do date with new technology use the most sophisticated filtering or blocking techniques, preventing them from appearing on the Web at all. But bloggers don't just sit back and let
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it happen. The essential question becomes how to blog in complete safety. With a normal IP address, a blogger can be tracked down and arrested. Anonymity allows them to keep their freedom.
In countries where censorship holds sway, blogs are sometimes the only source of news. During the events in Burma in the autumn of 2007, pitting monks and the people against the military junta, bloggers were the main source of news for foreign journalists. Their video footage made it possible to gauge the scale of the protests and what demonstrators' demands were. For more than two months, marches were held in the streets, then a massive crackdown was launched against opponents that only the Burmese were able to show, so hard did it become for the few foreign journalists who managed to enter the country to get back out with their footage. And bloggers could not get the footage out without getting round online censorship imposed by the government. This handbook seeks to help every blogger to fill in the "black holes" In news. The second part is devoted to techniques which can thwart filtering technology." (Page 4-5)
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"This guide has been compiled from a number of sources, including industry experts on blogging, with a particular focus on civic leadership weblogging. Many of the examples are based on the experiences of a government-backed pilot into blogging in the public sector. The International Centre of Excel
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lence for Local eDemocracy (ICELE) provides resources for local authorities concerning good practice in eDemocracy, and is a continuation of the Local eDemocracy National Project funded by the UK Government. This guide provides advice for civic leaders and councils regarding good practice in relation to the subject matter." (About this guidebook)
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"Knowing how many people visit your site, who they are and what they do while they are there (usage) will help you tailor your site to deliver, share or pull in the information or messages your audiences most need, in the way audiences want to receive and contribute to it. Knowing how easily visitor
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s find what they are looking for and their perception of your site (usability) will help you improve its functionality and the user-experience—encouraging more use of your site. And knowing how well your site meets your visitors’ information needs (usefulness) will help you improve both your content and its organization to meet those needs. This guide provides an introduction to measuring these 3Us together with suggestions about how you can use web analytics, surveys and other instruments to improve the 3Us and ultimately the impact of your website. Examples provide a step-by-step guide to putting this knowledge into practice." (Back cover)
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"Weblogs, Podcast und Co. sind nicht wirklich neu. Sie lösen aber Versprechen ein, die das Internet der ersten Generation gegeben hat – jeder kann kostengünstig seine Meinung per Text, Foto, Audio und Video weltweit verbreiten. Wenn er es geschickt macht, sogar mit der Chance, dass er von andere
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n durchaus wahrgenommen wird. Information und Kommunikation werden durch Weblogs und Podcasts nicht umgeschrieben, aber ergänzt werden müssen. Dadurch entstehen auch neue Geschäftsmodelle. Dieser Ratgeber beschreibt die Chancen und Risiken dieser Ansätze. Jeder, der möchte, kann nach der Lektüre des Anhangs seinen Blog bauen und mit eigenen Gedanken selbst unter die „Verleger“ der Welt gehen." (Vorwort, Seite 5)
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