Campaigning, Advocacy, PR
TOOLBOX
Filter
111
Featured
Topics
Crisis Communication
20
Communication & Conversation Skills
14
Advertising Planning & Implementation
11
Presentation Skills & Techniques
11
Public Relations
9
Organizational Communication, Institutional Communication
9
Advertising
7
Ethics in Public Relations
7
Nonprofit Public Relations: Evaluation, Monitoring, Impact Assessment
6
Campaigning: Evaluation, Monitoring, Impact Assessment
5
Public Relations: Evaluation, Monitoring, Impact Assessment
5
Blogging, Blogs
5
Interpersonal Communication, Interpersonal Relations
5
Corporate Communications
5
Advertising Campaigns
4
Radio Advertising
4
Television Advertising
4
Communication Strategies
4
Social Media Marketing & Digital Public Relations
4
Audience Research Methods
3
NGOs & Civil Society Organizations: Communication Strategies & Practices
3
Storytelling
3
NGO Websites
3
Website Design & Development
3
Disaster & Humanitarian Crisis Communication
3
Emergency Health Communication
3
Evaluation Methods, Evaluation Tools
3
Moderation / Facilitation Skills & Techniques
3
Persuasive Communication
3
Science Communication & Research Dissemination
3
Advertising Agencies
2
Advertising Audiences & Target Groups
2
Advertising Ethics
2
Nonprofit Advertising, Advertising for Noncommercial Purposes
2
Print Media Advertising
2
Radio Spots
2
Social Media Analytics, Web Metrics, User Data Analytics
2
Nonprofit Public Relations & Marketing
2
Public Relations: Interview Skills & Training
2
Digital Media Usability
2
Websites
2
Disaster Risk & Preparedness Communication, Disaster Prevention Communication
2
Countering Hate Speech, Disinformation & Propaganda
2
Image Ethics, Ethics in Photojournalism
2
Journalism Ethics
2
Evaluation Reporting & Communicating Results
2
Organizational Communication: Evaluation, Monitoring, Impact Assessment
2
Strategy Development & Strategic Planning
2
Risk Communication
2
Rhetorics, Public Speaking, Speeches
2
Voice & Speaking
2
Corporate Social Responsibility
2
Marketing & Branding
2
Social Photography
2
Interviewing (Qualitative Research Method)
2
Infographics & Data Visualization
2
Visualization
2
Advertising Markets & Industries
1
Digital Advertising, Online Advertising
1
Native Advertising (Paid Content Produced by the Editorial Team in the Same Style as Organic Editorial Content)
1
Civic Engagement, Citizen Participation, Civil Society & Digital Communication
1
Agricultural Information & Extension
1
Audiences & Users
1
Audience Segmentation, User Typologies, Personas
1
Campaigning
1
Catholic Church and Communication
1
Basic Christian Communities
1
Parish Communication, Parish Public Relations
1
Theologies of Communication
1
Internet Censorship Circumvention Tools & Strategies
1
Development Aid Public Relations, Development Public Awareness Raising
1
Nonprofit Public Relations: Design & Implementation
1
Public Relations: Planning & Implementation
1
Public Relations: Radio
1
Social Marketing
1
Strategic Communication Planning
1
Community Communication
1
Community Development
1
Community Media
1
Community Radios
1
Groups, Group Communication, Group Development
1
Conflict Reporting, Armed Conflict Reporting
1
Conflict-Sensitive / Peace Communication
1
Crime & Violence Reporting
1
Extremism & Terrorism Reporting
1
Extremist & Terrorist Digital / Social Media Presence
1
Discourse & Discourse Analysis
1
Messages, Message Design, Message Analysis
1
Writing & Writing Styles
1
Creative Writing
1
Development Communication, Communication for Development (C4D)
1
Development Aid Reporting
1
Rural Communication for Development
1
Digital Platforms & Intermediaries
1
Digital Skills, Digital Production Skills
1
Political Blogging
1
Financing Digital / Online Media
1
Online Public Relations
1
Podcasts
1
Social Media
1
Social / Digital Media and ICTs in Disaster & Humanitarian Crisis Management & Prevention
1
Disaster & Humanitarian Crisis Information Management
1
Early Warning: Disasters
1
Disinformation, Misinformation, Fake News
1
Information Management
1
Media Markets
1
Radio Marketing, Branding & Promotion
1
Teaching & Teaching Methods
1
Training Courses, Course Development
1
Universities
1
Ethics in Entertainment
1
Environmental Communication
1
Ethics in Media & Communication
1
Evaluation Approaches, Purposes & Frameworks
1
Evaluation Criteria, Evaluation Indicators
1
Evaluation Design & Implementation
1
Collaboration
1
Good Practice Examples
1
Cancer Prevention, Cancer Communication
1
Counselling
1
COVID-19 Communication
1
Health Campaigns: Planning & Implementation
1
Health Information Materials
1
Sexual Health Communication, Reproductive Health Education, Family Planning
1
Therapeutical Use of Communication & Media
1
Transnational & Comparative Communication Research
1
International Organizations
1
European Union (EU)
1
Journalists Dealing with Risks & Threats, Resilience & Wellbeing of Media Workers
1
Election Reporting
1
Presentation of Information
1
Corporate Communications: Internal
1
Corporate Identity
1
Crisis Management
1
Human Resources Development, Personnel Management
1
Leadership, Leadership Development
1
Organisational Culture
1
Organisational Learning
1
Strategic Alliances, Strategic Partnerships
1
Migration & Refugees Reporting & (Social) Media Representation
1
Reputation
1
Applied Communication Research
1
Data Analysis & Interpretation
1
Focus Groups & Group Discussions (Qualitative Research Method)
1
Questionnaires, Questionnaire Design
1
Non-Western Communication Approaches
1
Visual Communication
1
Audio Slide Shows, Sound Image Shows
1
Colours
1
Design & Layout
1
Slides, Slideshows
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type

Media Planning: A Practical Guide

Lincolnwood (Chicago), Illinois: NTC Business Books, 3rd ed. (1996), xii, 209 pp.

Dia-Vorträge: Planung, Gestaltung, Durchführung

Stuttgart; New York: Thieme, 2nd ed. (1989), xi, 204 pp.
"To overcome the many problems inherent in rural development in tropical countries, most governments and aid agencies have put in the field teams of extension workers as 'Change Agents' who train and advise the local people to help themselves. This book is a practical companion for the Change Agent ... more