Advertising: Principles and Practice

William Wells, John Burnett, Sandra Moriarty

Englewood Cliffs, New Jers.: Prentice Hall, 6th ed. (2003), 599 pp.

Contains index, many illustrations, glossary

Series: Pearson Education International

Signature commbox: 10-PR-E 2003

Topics:

Advertising Advertising Campaigns Advertising Planning & Implementation

Document Type:

Textbooks