Filter
864
Featured
517
6
94
Topics
116
87
67
53
44
38
37
35
34
30
30
30
30
29
27
27
27
26
25
25
23
20
19
18
18
18
17
17
17
17
17
16
15
13
13
13
13
13
12
12
12
12
12
11
11
11
11
11
11
11
11
10
10
10
10
10
10
10
10
9
9
9
9
9
9
8
8
8
8
8
8
8
7
7
7
7
7
7
7
7
7
6
6
6
6
6
6
6
6
6
6
6
6
6
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
Language
Document type
530
89
73
27
20
18
13
5
4
4
2
1
1
1
1
1
1
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Kommunikationsmanagement: Marketing-Kommunikation vom Briefing bis zur Realisation
Stuttgart: Schäffer-Poeschel, 3rd revised and compl. ed. (1999), 916 pp.
"Die Elemente der Kommunikationspolitik, in den einschlägigen Marketing-Kompendien nur abrißhaft dargestellt, erfahren in diesem Buch eine eingehende, direkt an den praktischen Erfordernissen orientierte Darstellung. Dargestellt werden die u.a. die Elemente des Briefing, die Erstellung des Werbeko
...
The Jossey-Bass Guide to Strategic Communications for Nonprofits: A Step-By-Step Guide to Working with the Media to Generate Publicity, Enhance Fundraising, Build Membership, Change Public Policy, Handle Crisis and More
San Francisco: Jossey-Bass (1999), 188 pp.
"This nuts-and-bolts workbook is a tool kit for organizations that want to create successful communications strategies. No matter their size or planning experience, nonprofits can use this guide to enhance their profiles in the media, increase name recognition, boost fundraising, recruit membership,
...
Spreading the Word: Practical Guidelines for Research Dissemination Strategies: Interim Findings
Leicestershire: Loughborough University, Water, Engineering and Development Centre (WEDC) (1999), xiii, 61 pp.
"This DFID-funded book offers a literature review of sources that have provided insights on research dissemination both in and outside the UK. They conclude that researchers should consider the potential impact of their outputs much more carefully before producing reports. They identify organisation
...
Advocacy: Building Skills for NGO Leaders
Washington, DC: Centre for Development and Population Activities (CEDPA) (1999), iv, 58 pp.
"The manual was written for trainers around the world who seek to improve the advocacy skills of NGO leaders. While much of the background information and role play scenarios deal directly with reproductive health issues, a trainer could adapt the sessions for other contexts. The manual is directed
...
Interne Kommunikation
Berlin: Cornelsen (1999), 175 pp.
Öffentlichkeitsarbeit: Hörfunk. Handbuch über den Umgang mit dem Medium Hörfunk
Berlin: Vistas (1998), 221 pp.
Social Marketing Strategies to Fight Corruption
World Bank, Economic Development Institute (1998), 28 pp.
"Drawing on lessons from the use of social marketing in public health campaigns (e.g., to reduce smoking and alcoholism, to encourage safe sex and to encourage physical fitness), environmental campaigns (e.g., to promote recycling), education campaigns (to encourage literacy) and the protection of i
...
How to Design and Produce Radio Serial Drama for Social Development: A Program Manager's Guide
Key Guides
Baltimore, Md.: Johns Hopkins Center for Communication Programs (1998), iv, 152 pp.
The Video Activist Handbook
London: Pluto Press (1997), xvi, 248 pp.
Fachlexikon Öffentlichkeitsarbeit: Von Abonnementzeitung bis Zusatznutzen
Frankfurt am Main: Gemeinschaftswerk der Evangelischen Publizistik (GEP) (1997), 191 pp.
"Der erste Teil des Lexikon erklärt die Fachterminologie von Public Relations und Öffentlichkeitsarbeit. Im zweiten Teil beschreiben Planungshilfen die Vorbereitung und Durchführung von PR-Kampagnen, Werbemaßnahmen und Pressekonferenzen, systematisieren das Spendenmarketing, die Medienbelegung u
...
La publicidad de bien social
Buenos Aires: Paulinas (1997), 87 pp.
Presse- und Öffentlichkeitsarbeit für Kinderrechte: Ein Praxisbuch
Mülheim an der Ruhr: Verlag an der Ruhr (1997), 226 pp.
How to Write a Radio Serial Drama for Social Development: A Script Writer's Manual
Key Guides
Baltimore, Md.: Johns Hopkins Center for Communication Programs (1997), 217 pp.
"This book is a practical manual for script writers preparing radio serial dramas for development projects. It will be useful both for novices and experienced script writers who have not yet written drama that educates as well as entertains. So that this book can be used as a course manual, whether
...
Talking Straight: A Guide to Clear and Effective Public Speaking
Manila: Asian Social Institute (1996), 92 pp.
Media Planning: A Practical Guide
Lincolnwood (Chicago), Illinois: NTC Business Books, 3rd ed. (1996), xii, 209 pp.
"This book presents media dynamics--definitions of various popular media terms and how these terms fit into media planning analysis. The latter part of the book deals with media plan development--how a media plan is constructed and what students should consider in that construction. Interspersed are
...
Werbende Gemeinde: Ein Handbuch
Hamburg; Stuttgart: Steinkopf, völlig überarb. Neuaufl. (1995), 220 pp.
"Eine praxisorientierte Darstellung mit zahlreichen Beispielen. Erstmals wird der Begriff der "Corporate Identity" angewandt, indem die einzelnen Schritte zum eigenen unverwechselbaren Gemeindeprofil beschrieben werden. Klar und systematisch führt das Buch in die professionelle Kommunikationsplanun
...
