"En este libro, creado a muchas manos, nos centramos en la Comunicación Comunitaria, en sus aportes teóricos, epistémicos, políticos, metodológicos y prácticos, pensándola centralmente de cara a las organizaciones y movimientos sociales. Académicamente, este libro se gesta en el marco de la
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actividad de investigación denominada Comunicación Comunitaria: contribuciones teórico-epistémicas, inscrita en el Programa de Investigación llamado Procesos de Comunicación y Organización (PCO), del Centro de Investigación en Comunicación (CICOM) de la Universidad de Costa Rica (UCR). El objetivo de la publicación es divulgar procesos y resultados de investigación académica reciente, así como ofrecer una serie de reflexiones teórico-epistemológicas, perspectivas críticas y experiencias prácticas vinculadas a la comunicación organizacional en clave comunitaria, para apoyar los procesos formativos de la Escuela de Ciencias de la Comunicación Colectiva (ECCC), de la Universidad de Costa Rica (UCR), tanto en el bachillerato como en la licenciatura y el posgrado." (Presentación, página 7)
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"We are experiencing a climate and information crisis. While temperatures rise, the digital information landscape is fast becoming a toxic wasteland. The distortion of knowledge is accelerating polarisation, radicalisation, and confusion — endangering our ability to respond to climate change. The
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question is, what can we do? The RePlaybook gathers insights from 30 organisations and practitioners at the forefront of the response. From attention-sucking algorithms to AI-generated slop, it explores how our information environment is shaping and influencing opinion on climate and offers strategies to decode disorder, challenge tech paradigms, and counteract division.This collaborative guide combines thought leadership and practical approaches. It equips communicators, campaigners, journalists, and researchers with fresh tools for navigating complexity and strengtheningclimate discourse in an age of cultural divides and contested truth." (Summary)
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"El presente manual representa un importante y valioso esfuerzo por poner el foco en el relacionamiento con comunidades. Surge de una investigación de campo que resume acciones de empresas interesadas en conocer a sus grupos de interés externos y, de manera específica, a las comunidades a quienes
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impactan y por las cuales son impactadas, con quienes construyen de manera conjunta soluciones para fortalecer su entorno. Este manual es una guía práctica, muy accesible, para conocer los pasos básicos para el relacionamiento con la comunidad, desde la responsabilidad social. Nos facilita un marco de acción, que orienta con lineamientos específicos: cómo contemplar el contexto sociocultural, cómo analizarlo y cómo abordar y conjugar tanto las necesidades y expectativas de las empresas como de la sociedad. La medición es un aspecto elemental que se resalta también en este documento y que constituye la diferencia entre prácticas básicas y esporádicas, y un programa real de involucramiento efectivo con la comunidad." (Prólogo, página 2)
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"Written by two practitioners with deep professional experience, this book introduces readers to public interest communications, which takes an evidence-based approach to using strategic communications to drive positive social change. Each chapter includes accessible, applicable insights, exercises
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and real-world examples undergirded by theories and research from a range of academic disciplines: social and cognitive science, communications, systems thinking and human-centered design. The authors provide step-by-step frameworks for practicing public interest communications and illustrate each framework with multiple perspectives through practitioner interviews. Through a focus on fairness and ethics, the book helps readers acquire the mindset of a public interest communicator. This book is an ideal resource for students in strategic communications, health and environmental communications, public relations, journalism, social entrepreneurship, political science and advertising, and in public interest communication courses specifically, who wish to promote lasting change on issues that advance the greater good. Accompanying online materials include worksheets and links to further resources such as videos and podcasts." (Publisher description)
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"L'époque n'a jamais été aussi propice aux jeux d'influence. Face aux crises auxquelles le dirigeant doit faire face, l'attaque informationnelle prend aujourd'hui le dessus. Qu'elle soit intentionnelle ou opportuniste, elle peut faire des dégâts significatifs sur la très précieuse réputation
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de son organisation. Au regard des capacités critiques qu'offrent notamment les réseaux sociaux, la suspicion envers la nouveauté tend à avoir force de loi : il ne s'agit donc plus de réagir mais de disposer de plans préalablement établis pour contrer une opération d'influence susceptible d'être subie. Dans cette perspective, ce mémento propose une méthode de planification d'une opération de contre-influence sur la base des risques informationnels possibles au lancement d'un produit ou d'un service. Un cas pratique est étudié pour une entreprise fictive spécialisée dans l'intelligence artificielle et mettant un ouvre un projet révolutionnaire d'avatars 3D au profit du consommateur à la maison ou du professionnel sur son lieu de travail." (Description de la maison d'édition)
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"This case study describes a successful nutrition social marketing program in Afghanistan. By building up the domestic soy industry and supply chain, while creating consumer demand for high-protein soy products to combat malnutrition, the Nosh-e-Jaan campaign rebalanced the market dynamics for this
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relatively unknown locally grown crop. The campaign included technical assistance to the soy industry and retailers, a consumer media campaign, and community outreach via influencers, government agencies, and events. Outcomes included increases in awareness of soy, purchase of soy products, and knowledge about protein. This project provides critical lessons for those planning social marketing programs in similar settings." (Abstract)
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"This handy booklet aims to empower the reader with 50 compact introductions to relevant topics, which aim to capture the essential mindset and diversity of working practice in contemporary science communication. It is aimed at researchers across all disciplines seeking further qualifications, entry
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-level employees in science communication departments and anyone who wants to take their first steps in the field. These 50 essentials offer an introduction to the tumultuous world of science communication – from the pens of many proven experts who have formed the team of authors." (Editorial, page 7)
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"This guide is intended to help creators producing or thinking about making shortform video content seeking to counter extremism. Our goal is not to tell you what to create; your original content is what makes your channel creative and organic. Instead, we hope to provide you with tools and tips to
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create stronger content that harnesses evidence from decades of academic research. Creating short-form video content (with expected video length to be 15-60 seconds) that counters extremism (both violent and nonviolent) and promotes positive values is a powerful way to engage with your audience. To help you succeed in this mission, we have compiled a guide that not only inspires creativity but also provides practical tips for further success." (Page 2)
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"Este módulo presenta un proceso paso a paso que permitirá a los miembros de las organizaciones, o campañas, interesados en mejorar su visibilidad e impacto, formular estrategias de comunicación efectivas para el cambio social y de comportamiento. Aunque se han desarrollado múltiples modelos de
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planificación en el campo de la comunicación para el desarrollo y el cambio social, algunos de los cuales se describen en el Módulo Conceptual, solo se incluyen en este módulo los elementos más comunes y genéricos que intervienen en el diseño de una estrategia. Para ello, los autores se han basado en modelos que utilizan una perspectiva socioecológica y se centran particularmente en el papel de la comunicación para facilitar el cambio a nivel individual, comunitario, institucional, social y político. Las características de la perspectiva socioecológica permiten un análisis profundo de situaciones complejas, así como la identificación e implementación de acciones estratégicas de comunicación a todo nivel y/o en el nivel donde más importa." (Visión general, página xiv)
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"Digitalization is fundamentally changing media ecosystems and posing ethical challenges for media and communication practitioners. One of the professions affected is public relations (PR), which today can analyze target groups based on their digital data traces or spread messages via paid digital c
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hannels. Although these practices are effective, they raise ethical concerns. However, it remains unclear whether PR practitioners around the world perceive such practices as morally challenging and whether their perceptions are shaped by individual dispositions or national backgrounds. This study analyzed data collected in 4 cross-national surveys involving 5,970 communication practitioners from 52 countries. Results from multilevel modeling indicate that individual predispositions, that is, personal values and beliefs and age, influence ethical perceptions far more than national context. These findings are interpreted as an indicator of the ongoing globalization of PR ethics, which presumably leads to similar perceptions in different regions." (Abstract)
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"This toolkit is a step-by-step guide to develop, produce, broadcast, and monitor a social and behavior change (SBC) mass media campaign. The outputs from this creative development process can and should be used to guide the design of additional communication channels in an integrated, mixed-media c
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ampaign, such as community mobilization and outreach activities, although this toolkit does not directly address those activities. This toolkit includes several blank templates with instructions, as well as examples from other SBC campaigns, to adapt to your context.
Using an SBC approach in your campaign increases the likelihood of meaningful change among your intended audience. Without a rigorous process rooted in SBC theory, audience insights, and testing, even a campaign with high appeal and production value may not have the desired impact. Although this toolkit is meant to showcase a gold standard for developing an SBC mass media campaign, few campaigns will follow the exact same steps. Adaptations are encouraged.
Most steps in this document are meant to be followed sequentially. However, we recommend you first read the entire document to identify steps that require significant lead time (e.g., contracting with external vendors such as production studios and creative agencies). Failing to start these activities on time could disrupt later progress." (https://sbclearningcentral.org)
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"Das DiskursGlossar ist ein Online-Lexikon zur strategischen Kommunikation. Auf Basis aktueller Forschung bietet es kompakte und anschauliche Informationen zu Phänomenen diskursiver Kämpfe, wie wir sie in Medien, Politik, Recht und Zivilgesellschaft beobachten können. Das Glossar soll dazu beitra
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gen, kommunikative Strategien in der öffentlichen Praxis besser zu erkennen, zu bezeichnen und zu kritisieren." (diskursmonitor.de/glossar)
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"La narratologie comme science de la production-analyse-diffusion du récit, touche tous les secteurs de la vie (toute discipline dont l'objet est sous forme de récit) : narratologie littéraire, médiatique, journalistique, catéchétique, éducative, psychologique, analyse et publicité narrative
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s. Cependant, avec l'essor des Histoires ou des Stories à l'ère du numérique, tout internaute peut inventer un récit. Il faut une initiation à la pratique de la narratologie comme art de faire passer efficacement une information à travers la narration d'une histoire. Dieudonné Tebangasa Apala distingue la pensée narrative de celle positiviste et montre l'évolution de la narratologie littéraire à celle médiatique. Après avoir défini le récit à partir d'Histoire et Narration, il indique les conditions de sa production, ses typologies, les méthodes d'analyse, les fonctions du personnage dans l'organisation narrative. L'auteur rappelle l'évolution de l'analyse narrative : de l'analyse structurale à celle du contenu, en passant par Paul Ricour. Il détermine le concept Storytelling (Story), son rôle, son but et son utilisation." (Description de la maison d'édition)
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