50 essentials on science communication
De Gruyter;University of Luxembourg;Luxembourg National Research Fund (2024), 135 pp.
ISBN 978-3-11-076326-3 (print); 978-3-11-076357-7 (pdf)
"This handy booklet aims to empower the reader with 50 compact introductions to relevant topics, which aim to capture the essential mindset and diversity of working practice in contemporary science communication. It is aimed at researchers across all disciplines seeking further qualifications, entry-level employees in science communication departments and anyone who wants to take their first steps in the field. These 50 essentials offer an introduction to the tumultuous world of science communication – from the pens of many proven experts who have formed the team of authors." (Editorial, page 7)
I. BASICS
1 Science with and for society, 14
2 What is science communication? 16
3 The history of science communication, 18
4 Goals of science communication, 20
5 Inform, interact, involve, 23
6 Science communication and science journalism, 24
7 Science education, 26
8 Authenticity in science communication, 28
9 The communicating scientist, 30
10 The science of science communication, 32
11 Trust in science, 34
II. STRATEGY
12 Stakeholders of science, 38
13 Target groups of science communication, 40
14 Institutional communication strategy, 42
15 Internal communication, 44
16 Communications departments, 46
17 Science as a brand, 48
III. GET STARTED
18 Learning science communication, 52
19 Media training, 54
20 Public engagement, 56
21 Inredients of a good story, 58
22 Language and simplification, 60
23 Numbers and statistics, 62
24 Communicating uncertainty, 64
25 Visual communication, 66
26 Evaluation of science communication, 68
IV. CHANNELS
27 Interpersonal communication, 72
28 Website, 74
29 Social media, 76
30 Channels of social media, 78
31 Videos, 80
32 Podcasts, 82
33 Print materials, 84
34 Science comics, 86
35 Press releases, 88
36 Press invitations and conferences, 90
37 Events, 92
38 School lab, 94
39 Science slam, 96
40 Science shows and festivals, 98
41 Science centres and museums, 100
V. HOTSPOTS
42 Competition in science communication, 104
43 Bad science and misrepresentation, 106
44 Fake news, misinformation and disinformation, 108
45 Science Media Centres, 110
46 Engaging with policymakers, 112
47 Risk communication, 114
48 Crisis communication, 116
49 Animals in research, 118
50 Ethical perspectives, 120
51 AI in science communication, 122
1 Science with and for society, 14
2 What is science communication? 16
3 The history of science communication, 18
4 Goals of science communication, 20
5 Inform, interact, involve, 23
6 Science communication and science journalism, 24
7 Science education, 26
8 Authenticity in science communication, 28
9 The communicating scientist, 30
10 The science of science communication, 32
11 Trust in science, 34
II. STRATEGY
12 Stakeholders of science, 38
13 Target groups of science communication, 40
14 Institutional communication strategy, 42
15 Internal communication, 44
16 Communications departments, 46
17 Science as a brand, 48
III. GET STARTED
18 Learning science communication, 52
19 Media training, 54
20 Public engagement, 56
21 Inredients of a good story, 58
22 Language and simplification, 60
23 Numbers and statistics, 62
24 Communicating uncertainty, 64
25 Visual communication, 66
26 Evaluation of science communication, 68
IV. CHANNELS
27 Interpersonal communication, 72
28 Website, 74
29 Social media, 76
30 Channels of social media, 78
31 Videos, 80
32 Podcasts, 82
33 Print materials, 84
34 Science comics, 86
35 Press releases, 88
36 Press invitations and conferences, 90
37 Events, 92
38 School lab, 94
39 Science slam, 96
40 Science shows and festivals, 98
41 Science centres and museums, 100
V. HOTSPOTS
42 Competition in science communication, 104
43 Bad science and misrepresentation, 106
44 Fake news, misinformation and disinformation, 108
45 Science Media Centres, 110
46 Engaging with policymakers, 112
47 Risk communication, 114
48 Crisis communication, 116
49 Animals in research, 118
50 Ethical perspectives, 120
51 AI in science communication, 122
