"SMART Advocacy has enabled many individuals and groups, from grassroots organizations to global fora, create effective advocacy that fuels progress. It is based on years of experience in developing and carrying out successful advocacy strategies. It is both practical and transformational. The SMART
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Advocacy approach focuses on what you can achieve in a short time—setting a SMART, near-term objective and determining how best to achieve an “advocacy win.” The approach is designed for a group of like-minded advocates, whether in a small, informal group or in a larger, more formal coalition. The process consists of nine steps divided into three phases. This guide takes you through these steps and provides customizable tools to help you plan concrete, specific actions tailored to your issue and environment. Along the way, you will make essential strategic choices so that, by the end, you will have an evidence-driven strategy and a SMART objective that everyone involved can take forward confidently. Repeating the process to forge a chain of related advocacy wins can lead to policy decisions that achieve your ultimate goal." (Page 2)
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"This toolkit will help you to learn and apply the most important concepts of behaviour change to use in your social media planning, content development and outreach. In fact, the ideas you’ll gather here can help you with all aspects of your program’s communications and project design. The acti
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vities described in this toolkit fit in well with a community engagement and accountability approach, with a basis in listening to communities’ needs and feedback and encouraging participation in the process. The content and examples in the toolkit are geared towards those working in the areas of disaster preparedness and disaster risk reduction, with a special focus on issues related to the Latin America and Caribbean region. However, the core concepts are applicable across the board, no matter what type of behaviour change you are working towards or where in the world you happen to be." (Introduction, page 6)
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"As the production, content, and display of humanitarian images faced the requirements of digital media, humanitarian organizations struggled to keep equitable visual practices. Media specialists reflect on past and current uses of images in four Canadian agencies: the Canadian Red Cross, the Multic
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ultural Council of Saskatchewan, the World University Service of Canada, and IMPACT. Historically, the risk to reproduce the global inequalities they seek to remedy has compelled photographers, filmmakers and publicists in these agencies to develop codes of visual practice. In these conversations, they have shared the insights gained in transforming their work to accompany the rise of new digital technologies and social media. From one agency to the other, the lines of concern and of innovation converge. On the technical side, the officers speak of the advantage of telling personal stories, and of using short videos and infographics. On the organizational side, they have updated ways to develop skills in media production and visual literacy among workers, volunteers, partners, and recipients, at all levels of their activity. These interviews further reveal that Communications Officers share with historians a wish to collect, preserve, and tell past histories that acknowledge the role of all actors in the humanitarian sphere, as well as an immediate need to manage the abundance of visual documents with respect and method. To face these challenges, the five interviewees rely on democratic traditions of image-making: the trusted relationships, both with the Canadian public and with local peoples abroad, which have always informed the production and the content of visual assets. For this reason, humanitarian publicists might be in a privileged position to intervene in larger and urgent debates over the moral economy of the circulation of digital images in a globalized public space." (Abstract)
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"S’il paraît simple de toucher des millions de personnes par Facebook, Twitter, LinkedIn, TikTok et Instagram, il est plus délicat d’en exploiter tout le potentiel. Synthétique et pratique, cet ouvrage vous apporte des idées nouvelles pour utiliser avec succès les réseaux sociaux au quotid
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ien. En tant que manager, professionnel ou responsable com’ et marketing, vous ne pouvez plus rester en marge de cette révolution pleine d’opportunités." (Verso)
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"This compact guide provides helpful hints and advice to support you in your PR work. It should inspire you with ideas and suggestions for your daily engagement. It is designed to be practical and useful, no matter whether you are a greenhorn just starting out or a seasoned old hand. The topics and
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content are tailored to foundations working in the so-called non-profit sector. We look forward to receiving your feedback for the next edition and hope you will enjoy the read." (Foreword)
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"For civil society and activists, media is an important part of how we shape opinions, provide information, and advocate for change. But to harness this influence, we need to know how the media works, how to connect with journalists, and how to “speak their language”. This handbook comprises a s
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eries of tip sheets designed to help better connect with media, and to know how to turn issues into news." (About this handbook)
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"Les analyses et réflexions axées sur la problématique de la communication de crise en Côte d’Ivoire permettent, d’une part, de révéler les sources, les enjeux et les conséquences de la communication publique et globale en période de crise. Elles mènent, d’autre part, à observer de n
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ombreuses entropies, notamment la communication zéro et les incommunications, qui sont des actions et pensées attentatoires à la communication positive et efficace. Cet ouvrage, à travers des cas, évoque les paradigmes de la communication de crise et propose la gestion méthodique ou professionnelle de la communication en contexte de crise. Il s’agit des situations de communication de crise qui dévoilent l’impériosité de la prospective systémique et dynamique de la communication en société, surtout en situation de crise." (Dos de couverture)
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"Taking a public relations campaign from planning through to implementation can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for success, and is widely regarded as one of the best 'how-to' guides for students and practitioners. Digestible and easy to read,
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this fifth edition presents a 12-point plan for ensuring success of campaigns of all sizes, covering vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review. With discussion of new developments in the industry, from the gig economy and online influencers, to disruptive models, this fully updated new edition addresses the need for agile planning and draws on fresh case studies to provide up-to-date examples of best practice." (Publisher description)
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"Este manual puede ser útil como material de consulta para orientar a los usuarios sobre los medios más apropiados para llevar a cabo una comunicación virtual eficaz, así como para formar parte de las herramientas de entrenamiento que utilicen las instituciones de desarrollo y las organizaciones
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sociales de base en el fortalecimiento de sus capacidades." (Presentación)
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"The purpose of this guide is to provide risk managers and communicators with a methodology for developing effective foot-and-mouth disease (FMD) risk communication strategies. The concepts presented can also be adapted to risk communication on other animal health threats. Eight steps help readers a
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pply strategic and empathetic thinking to their own peacetime and crisis scenarios. With practice, readers learn how to better develop new plans or contribute to existing ones.
Background: The document is based on the Emotional, Participatory, Imperfect and Continuous (EPIC) approach to risk communication developed by Cortney Price and adapted to animal health risk management by the author in collaboration with Food and Agriculture Organization staff.2,3 This guide gives FMDspecific examples, which formed the outcome of two EuFMD Workshops on “Managing a Crisis”, which took place in Budapest, Hungary, from 13 to 16 September 2016 and Kaunas, Lithuania, from 19 to 22 March 2018.
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"The aim of this guidebook is to walk you through – step by step – how to best organize digital events from the concept phase to planning to going live. It includes processes to help you learn from your experiences and improve your future events. This manual will not only assist you in organizin
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g online events that work towards your goals, but in creating digital experiences that attract the right audience and help you connect with them. Connections like these can develop even under difficult conditions like if your audience only has limited internet access, for example, or can only participate via a mobile phone. The guidebook offers a roadmap for success and is based on the practical experience that DW Akademie and its partner organizations have gained through staging online events during the pandemic. It is the sum of our insights gathered during this unusual period in world history. We hope this practical guide – and the case studies included – will provide you and your organization with the strategy and information needed for creating meaningful interaction with your audience through successful online events." (Introduction)
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"Erfolgreiches Social Media Marketing ist nicht schwer - wenn man weiß, wie es geht. Doch im Unternehmensalltag fehlen oft konkrete Ansätze, Ideen, Strategien und Beispiele. Davon liefert dieses Buch gleich 37. Von ganz eiinfachen Tipps wie dem richtigen Einsatz von Hashtags (da gibt es mehr Mögl
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ichkeiten, als man denkt) bis hin zu komplexeren Ansätzen wie Newsjacking oder User Generated Content-Strategien." (Buchrücken)
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"Storytelling is the most powerful way for donor and non-governmental organisations to convey their work because stories allow audiences to connect on both intellectual and emotional levels. However, much of the storytelling about development work in Africa is unethical and perpetuates harmful and s
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tereotypical narratives about the continent. Stories that reinforce stereotypes about Africa often arise from the power dynamics between those who are telling the stories and those about whom stories are being told. This practical guide aims to address some of these issues by providing practical, ethical guidelines for storytellers to share their work on the continent [...] This handbook considers the challenges of ethical storytelling and provides practical examples of how difficulties might be overcome. It looks at all the stages of the storytelling process: conceptualising a project, planning, gathering material, producing a draft, gathering feedback on it, and producing a final version before disseminating it. As part of the process of developing this handbook, we reviewed 36 academic papers and books chapters covering the subject. We also interviewed eight African storytellers, including filmmakers, photographers, radio producers and writers who were researching and producing material about Africa for an international audience or for donor agencies." (About this handbook, page 1)
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"Aufmerksamkeit ist die Leitwährung im Journalismus. Journalisten müssen den Leuten Lebenszeit stehlen, damit sie sich für ihre Botschaft interessieren. Wie lenken Sie die Aufmerksamkeit des Publikums auf Ihre Botschaft? Mit Storytelling. Storytelling heißt, eine Sprache zu finden, die Hirn und
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Herz gleichzeitig anspricht. Lernen Sie die Grammatik der Gefühle und des Gehirns. Darin besteht die Herausforderung. Der Verstand ist berechenbar logisch. Emotionen haben ihre eigenen Rhythmen. Meister der Erzählung beherrschen diese Kunst." (Einleitung)
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"Studies have shown that many irregular migrants embark on journeys without accurate or complete information about migration. In response, IOM and other organizations run information campaigns intended to inform potential migrants of the dangers associated with irregular migration and to facilitate
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informed decisions. The use of online and social media platforms for these campaigns has become increasingly popular in recent years, due to their potential for quickly reaching millions of people at low cost. While the evidence base for offline information campaigns has been gradually improving, it remains unclear how online communication campaigns affect potential migrants, and methodologies to do this remain underdeveloped. This report therefore presents results from a pilot impact assessment of an online campaign based on Facebook posts in Guinea, Nigeria and Senegal during September 2019 and February 2020 [.] Conclusion: Facebook ad campaigns can reach many people quickly. However, large audience sizes and relatively cheap costs come with a trade-off. The impact of an information campaign on potential migrants’ perceptions, attitudes, knowledge and behaviour remains largely unknown because many Facebook users that engage with the campaign do not fit the intended target group. The advantage of offline over online campaigns is that implementers have more control and information about who attends activities or who is exposed to campaign content. The engagement of users with campaign posts varies largely by audience and post characteristics. Campaign and social media teams are well advised to conduct pilot tests before scaling up activities. Pilot tests can inform a customized approach for each online activity on Facebook, and thereby maximize impact. In addition to A/B tests, lift tests may offer a useful opportunity to test the impact of Facebook posts. Compared to impact assessments of offline information campaigns, measuring the impact of Facebook ads on potential migrants presents several unique challenges, including: Many potential migrants are not on Facebook or do not use ad content to seek information about migration. Internet connectivity is also limited in many West African countries. While Facebook allows users to narrow down target groups, it is not clear whether those Facebook users that are exposed to the content fit the profile of potential migrants. Whether the intended target group is reached can be affirmed only through surveys, which have a low response rate; It is not possible to interview the same Facebook users several times to track changes in their perceptions. Engagement metrics like post reactions, link clicks or video plays can be useful indicators. However, these low-engagement metrics do not offer clear evidence of the short- or long-term effects on Facebook users." (Executive summary)
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"IOM seeks to provide practical guidance on designing, delivering and evaluating effective communication campaigns relating to migration. The guidance covers different approaches, themes, programme areas and methods to improve relevance, audience participation and results. The aim is to identify and
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navigate the main elements and pitfalls for carrying out a communication campaign within the scope of the Organization’s work. This resource is designed to support IOM staff and migration professionals by providing tools and templates for producing effective and responsive campaigns in unique and challenging migration contexts. The guidance given in this publication is divided into five chapters. Chapter 1 presents a definition of communication campaigns specific to the migration sector, and the background and purpose of these guidelines. Chapter 2 focuses on guiding principles, ethics and related areas, including obtaining informed consent. Chapter 3 addresses campaign design and planning, including analysing the context, defining campaign goals, framing the problem, identifying audiences, setting objectives, designing messaging and assessing the information landscape. Chapter 4 looks at campaign implementation, and also gives examples of some creative IOM communication campaigns. Chapter 5 provides an overview of different approaches to monitoring and evaluation (M&E), demonstrating the tools and methods, including carrying out an impact evaluation." (Introduction)
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