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Countries
Authors & Publishers
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Journals
Output Type
The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause
Hoboken, NJ: Wiley, 2nd ed. (2021), xxi, 242 pp.
""Part real-world survival guide and part nitty-gritty how-to handbook, The Nonprofit Marketing Guide will show you how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for you and your organization, no matter how understaf
...
Manual de aplicaciones para comunicación virtual
Cusco: Centro de Estudios Regionales Andinos Bartolomé de Las Casas (2021), 79 pp.
"Este manual puede ser útil como material de consulta para orientar a los usuarios sobre los medios más apropiados para llevar a cabo una comunicación virtual eficaz, así como para formar parte de las herramientas de entrenamiento que utilicen las instituciones de desarrollo y las organizaciones
...
Planning and Managing Public Relations Campaigns: A Strategic Approach
London; New York: Kogan Page, 5th ed. (2021), ix, 334 pp.
"Taking a public relations campaign from planning through to implementation can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for success, and is widely regarded as one of the best 'how-to' guides for students and practitioners. Digestible and easy to read,
...
Ethical Traditions in Humanitarian Photography and the Challenges of the Digital Age: Four Conversations with Canadian Communications Officers
Journal of Humanitarian Affairs, volume 3, issue 2 (2021), pp. 57-64
"As the production, content, and display of humanitarian images faced the requirements of digital media, humanitarian organizations struggled to keep equitable visual practices. Media specialists reflect on past and current uses of images in four Canadian agencies: the Canadian Red Cross, the Multic
...
The Communicator's Guide to Research, Analysis, and Evaluation
Key Guides
Institute for Public Relations (2021), 36 pp.
"This guide was created to help public relations leaders understand how they can apply data, research, and analytics to uncover insights that inform strategic decision making, improve communication performance, and deliver meaningful business contributions." (Page 6)
PR Guide
Potsdam: Friedrich Naumann Foundation (2021), 61 pp.
"This compact guide provides helpful hints and advice to support you in your PR work. It should inspire you with ideas and suggestions for your daily engagement. It is designed to be practical and useful, no matter whether you are a greenhorn just starting out or a seasoned old hand. The topics and
...
Connecting with Media Handbook: Tip Sheets for Civil Society and Activists
Key Guides
Johannesburg; Geneva; New York: Civicus (2021), 17 pp.
"For civil society and activists, media is an important part of how we shape opinions, provide information, and advocate for change. But to harness this influence, we need to know how the media works, how to connect with journalists, and how to “speak their language”. This handbook comprises a s
...
The Public Relations Handbook
London, New York: Routledge, 6th ed. (2021), xv, 423 pp.
"Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-prof
...
Perfect digital storytelling in just nine steps: A storytelling manual for the newsroom
Key Guides
CH Media; European Journalism Training Association (EJTA) (2021), 68 pp.
"We want our content to reach people who are interested in what’s going on around them. To succeed, we have to think not only about what interests them, but also about how we can get them to pay attention to us. This manual will help you step into your users’ shoes when planning stories and cove
...
A Comprehensive Guide to Science Communication
Key Guides
Hindawi Limited (2021), 104 pp.
"A Comprehensive Guide to Science Communication includes practical tips and examples of how to best convey science in an engaging way, dos and don’ts when communicating research to the general public, insightful interviews with people involved in public engagement and science communication campaig
...
SMART Advocacy: Achieving Policy and Funding Change. User's Guide
Baltimore: Johns Hopkins Bloomberg School of Public Health, Advance Family Planning (2021), 91 pp.
"SMART Advocacy has enabled many individuals and groups, from grassroots organizations to global fora, create effective advocacy that fuels progress. It is based on years of experience in developing and carrying out successful advocacy strategies. It is both practical and transformational. The SMART
...
Unhealthy Digital Food Marketing to Children in The Philippines
Mandaluyong City: UNICEF (2021), 40 pp.
The Dignified Storytelling Handbook
Dignified Storytelling Alliance (2021), 119 pp.
"Each of us brings our own perspectives, personalities, and cultural backgrounds to the stories we consume or create. The Dignified Storytelling Handbook is not intended to prescribe a “one-fit” point of view for everyone – rather it seeks to offer tips and tools to help thoughtfully and criti
...
How to Write About Africa in 8 Steps: An Ethical Storytelling Handbook
Key Guides
Africa No Filter (2021), 31 pp.
"Storytelling is the most powerful way for donor and non-governmental organisations to convey their work because stories allow audiences to connect on both intellectual and emotional levels. However, much of the storytelling about development work in Africa is unethical and perpetuates harmful and s
...
Nachhaltigkeit erzählen: Durch Storytelling besser kommunizieren?
München: Oekom Verlag (2021), 178 pp.
"Das Geschichtenerzählen ist tief in der Menschheitsgeschichte verankert. In Geschichten erleben wir, wie Figuren Herausforderungen begegnen, Gefahren bewältigen oder Erlebnisse verarbeiten. Indem sie neue Erfahrungen und Handlungsmöglichkeiten eröffnen, können uns Geschichten helfen, die kompl
...
Comunicación y periodismo estratégico. Manual práctico para organizaciones indígenas
Key Guides
Lima: Servindi; Friedrich Ebert Stiftung (FES) (2021), 121 pp.
"El presente libro ofrece una mirada de la comunicación como herramienta política y social desde la perspectiva de los pueblos indígenas y desde la experiencia de decenas de comunicadores indígenas de diversos pueblos originarios, quienes –articulados en la Red de Comunicadores Indígenas del
...
"The purpose of this guide is to provide risk managers and communicators with a methodology for developing effective foot-and-mouth disease (FMD) risk communication strategies. The concepts presented can also be adapted to risk communication on other animal health threats. Eight steps help readers a
...
An Illustrated Field Guide to Social Media
Riva Illustrations (2021), 119 pp.
Mobile Storytelling in an Age of Smartphones
Cham: Palgrave Macmillan (2021), xiii, 275 pp.
"This book explores contemporary approaches to mobile storytelling, with contributions covering mobile education, news and screen storytelling, creative practice research, and the impact on vulnerable communities and social innovation. With 18 original chapters, Schleser and Xu bring together intern
...
