The Replaybook: A Field Guide to the Climate and Information Crisis
Key Guidance
Berlin: Tactical Tech (2025), 285 pp.
Contains illustrations
"We are experiencing a climate and information crisis. While temperatures rise, the digital information landscape is fast becoming a toxic wasteland. The distortion of knowledge is accelerating polarisation, radicalisation, and confusion — endangering our ability to respond to climate change. The question is, what can we do? The RePlaybook gathers insights from 30 organisations and practitioners at the forefront of the response. From attention-sucking algorithms to AI-generated slop, it explores how our information environment is shaping and influencing opinion on climate and offers strategies to decode disorder, challenge tech paradigms, and counteract division.This collaborative guide combines thought leadership and practical approaches. It equips communicators, campaigners, journalists, and researchers with fresh tools for navigating complexity and strengtheningclimate discourse in an age of cultural divides and contested truth." (Summary)
INTRODUCTION
Putting the Replaybook into Perspective / Elisa Morgera, 8
What the Replaybook is, What it’s for, Who it’s for, Why we Made it, and How to Use it / Stephanie Hankey, 12
DECODE INFORMATION DISORDER
Situation: the Politicisation of Climate / Sam Edwards, 28
1 How to Make Sense of Polarised and Fragmented Discourse On Climate, Eliot Higgins, 36
2 How to Research and Understand Different Networks and Flows of Climate Denial and Confusion / Joey Grostern, 44
3 How to Use Data Analysis to Speak With Hard-To-Reach Audiences / Leon Erlenhorst
4 How to Use Open Source Intelligence to Trace Mis/Disinformation Supply Chains / Guy Porter, 62
5 How to Use Online Research to Identify Narrative Threads / Jake Carbone, Faye Holder, Tom Holen & Mohammad Nasif, 68
6 How to Use Hyperlink Analysis to Understand Networks of Climate Denial and Doubt / Anton Törnberg & Kjell Vowles, 76
7 How to Use AI to Do Real-Time Monitoring of Climate Dis Information At Moments of Crisis, Like Extreme Weather Events / Maria Amelie and Max Voievoda, 84
8 How to Map and Reverse Engineer Digital Advertising On Climate Who Targets Me / Sam Jeffers, 92
9 How to Use Ai to Understand Narrative Flows and Dynamics On Climate Issues / Ravi Sreenath, 100
CHALLENGE TECH PARADIGMS
Dirty Tech / Adrienne Russell, 112
10 How to Think Through the Impact of Gen-Ai On Climate Information / Carlos Hernández-Echevarría, 120
11 How to Critique the Environmental Footprint of Ai Chatbots and Gen-Ai / Antonio López, 130
12 How to Navigate Tiktok in Extreme Weather Events: Strengths and Weaknesses and What to Do / Abbie Richards, 138
13 How to Work Together to Strengthen Regulation / Sean Buchan & Dana Schran, 148
14 How to Hold Platforms to Account On Their Policies and Actions / Ana Romero-Vicente, 156
15 How to Use Existing Policy Like the Digital Services Act to Research and Tackle Climate Mis/Disinformation / Katharina Zuegel, 162
16 How to Find Ethical Ways to Use Communications Tools & Platforms / Glyn Thomas, 170
17 How to Set Up Independent and Self-Hosted Tech Infrastructures / Julian Oliver, 178
18 How to Choose Tools and Understand Their True Cost: Economic, Political, Cultural, Labour, and Ecological / Marek Tuszynski, 188
COUNTERACT DIVIDED DISCOURSE
Situation: What Now? / Matthew Phillips, 200
19 How to Reach People Through Building Alliances Between Like-Minded Corporates and Non-Profits / Harriet Kingaby, 206
20 How to Be Relevant Using Health As a Narrative / Henning Flaskamp, 214
21 How to Find What Resonates Between Greenwashing & Greenhushing / Lucy Von Sturmer & Charlotte Levitt, 222
22 How to Run Local, Offline, Prebunking Campaigns to Reach Communities Act Labs / Florencia Lujani, 230
23 How to Deal With Trolling and Harassment Against Climate Action / Sophie Lally, Guendalina De Luigi & Amber Mcintyre, 238
24 How to Use Art to Think Outside of the Box Art Critic / Régine Debatty, 250
25 How to Activate Influencers and Strengthen Their Work On Climate Change, Cynthia Soneghet, 258
26 How to Direct Corporate Communications and Action in a Time of Geopolitical Headwinds / Chris Pratt, 266
27 How to Work With Solutions Journalism Techniques to Give People Hope / Meenal Thakur, 274
Putting the Replaybook into Perspective / Elisa Morgera, 8
What the Replaybook is, What it’s for, Who it’s for, Why we Made it, and How to Use it / Stephanie Hankey, 12
DECODE INFORMATION DISORDER
Situation: the Politicisation of Climate / Sam Edwards, 28
1 How to Make Sense of Polarised and Fragmented Discourse On Climate, Eliot Higgins, 36
2 How to Research and Understand Different Networks and Flows of Climate Denial and Confusion / Joey Grostern, 44
3 How to Use Data Analysis to Speak With Hard-To-Reach Audiences / Leon Erlenhorst
4 How to Use Open Source Intelligence to Trace Mis/Disinformation Supply Chains / Guy Porter, 62
5 How to Use Online Research to Identify Narrative Threads / Jake Carbone, Faye Holder, Tom Holen & Mohammad Nasif, 68
6 How to Use Hyperlink Analysis to Understand Networks of Climate Denial and Doubt / Anton Törnberg & Kjell Vowles, 76
7 How to Use AI to Do Real-Time Monitoring of Climate Dis Information At Moments of Crisis, Like Extreme Weather Events / Maria Amelie and Max Voievoda, 84
8 How to Map and Reverse Engineer Digital Advertising On Climate Who Targets Me / Sam Jeffers, 92
9 How to Use Ai to Understand Narrative Flows and Dynamics On Climate Issues / Ravi Sreenath, 100
CHALLENGE TECH PARADIGMS
Dirty Tech / Adrienne Russell, 112
10 How to Think Through the Impact of Gen-Ai On Climate Information / Carlos Hernández-Echevarría, 120
11 How to Critique the Environmental Footprint of Ai Chatbots and Gen-Ai / Antonio López, 130
12 How to Navigate Tiktok in Extreme Weather Events: Strengths and Weaknesses and What to Do / Abbie Richards, 138
13 How to Work Together to Strengthen Regulation / Sean Buchan & Dana Schran, 148
14 How to Hold Platforms to Account On Their Policies and Actions / Ana Romero-Vicente, 156
15 How to Use Existing Policy Like the Digital Services Act to Research and Tackle Climate Mis/Disinformation / Katharina Zuegel, 162
16 How to Find Ethical Ways to Use Communications Tools & Platforms / Glyn Thomas, 170
17 How to Set Up Independent and Self-Hosted Tech Infrastructures / Julian Oliver, 178
18 How to Choose Tools and Understand Their True Cost: Economic, Political, Cultural, Labour, and Ecological / Marek Tuszynski, 188
COUNTERACT DIVIDED DISCOURSE
Situation: What Now? / Matthew Phillips, 200
19 How to Reach People Through Building Alliances Between Like-Minded Corporates and Non-Profits / Harriet Kingaby, 206
20 How to Be Relevant Using Health As a Narrative / Henning Flaskamp, 214
21 How to Find What Resonates Between Greenwashing & Greenhushing / Lucy Von Sturmer & Charlotte Levitt, 222
22 How to Run Local, Offline, Prebunking Campaigns to Reach Communities Act Labs / Florencia Lujani, 230
23 How to Deal With Trolling and Harassment Against Climate Action / Sophie Lally, Guendalina De Luigi & Amber Mcintyre, 238
24 How to Use Art to Think Outside of the Box Art Critic / Régine Debatty, 250
25 How to Activate Influencers and Strengthen Their Work On Climate Change, Cynthia Soneghet, 258
26 How to Direct Corporate Communications and Action in a Time of Geopolitical Headwinds / Chris Pratt, 266
27 How to Work With Solutions Journalism Techniques to Give People Hope / Meenal Thakur, 274
