Document details

Connecting with Media Handbook: Tip Sheets for Civil Society and Activists

Johannesburg; Geneva; New York: Civicus (2021), 17 pp.
"For civil society and activists, media is an important part of how we shape opinions, provide information, and advocate for change. But to harness this influence, we need to know how the media works, how to connect with journalists, and how to “speak their language”. This handbook comprises a series of tip sheets designed to help better connect with media, and to know how to turn issues into news." (About this handbook)
Tip sheet 1: Approaching the media, 1
Tip sheet 2: Hard hitting headlines, 3
Tip sheet 3: How to present content, 4
Tip sheet 4: Selecting spokespeople, 6
Tip sheet 5: Newspaper interviews, 7
Tip sheet 6: Radio & TV interviews, 9
Tip sheet 7: Crisis media interviews, 11
Tip sheet 8: Appearance during interviews, 13
Tip sheet 9: Creating a home studio, 14
Tip sheet 10: Newsworthiness,15
Tip sheet 11: Avoiding jargon, 16