Create: Strategise, design, diagnose and define your SBC activities
Key Guidance
UNICEF, (2022), 55 pp.
"This document serves as a guide for how to develop a Social and Behaviour Change (SBC) Strategy or Plan for a single-country or multi-country SBC programme. Developing an SBC Strategy hinges upon understanding the unique circumstances and world views of the individuals the strategy seeks to serve. These insights will help you design customised solutions for local challenges. By understanding the barriers to certain behaviours, services or a system from the perspective of community members, you will be able to develop more sensitive, evidence-based and human-centred solutions that respond to people’s needs." (Objective, page 1)
OVERVIEW
Building an SBC Strategy: Key phases and steps to develop an effective SBC strategy or plan, 10 pp.
DIAGNOSE
Collecting Evidence: How to gather social and behavioural data, 6 pp.
Diagnosing the Situation: How to make sense of your data, 6 pp.
Selecting SBC Approaches: How to ground your decisions in local evidence, 4 pp.
DEFINE SUCCESS
Selecting results: How to build your Theory of Change and Results Framework, 4pp.
DESIGN
Using Human-Centred Design: How to bring people into the strategy process, 9 pp.
Measuring, Learning and Adapting: How to use iteration for continuous improvement, 4 pp.
Budgeting: How to build a budget and cost SBC interventions, 7 pp.
Building an SBC Strategy: Key phases and steps to develop an effective SBC strategy or plan, 10 pp.
DIAGNOSE
Collecting Evidence: How to gather social and behavioural data, 6 pp.
Diagnosing the Situation: How to make sense of your data, 6 pp.
Selecting SBC Approaches: How to ground your decisions in local evidence, 4 pp.
DEFINE SUCCESS
Selecting results: How to build your Theory of Change and Results Framework, 4pp.
DESIGN
Using Human-Centred Design: How to bring people into the strategy process, 9 pp.
Measuring, Learning and Adapting: How to use iteration for continuous improvement, 4 pp.
Budgeting: How to build a budget and cost SBC interventions, 7 pp.
