"The purpose of this guide is to provide risk managers and communicators with a methodology for developing effective foot-and-mouth disease (FMD) risk communication strategies. The concepts presented can also be adapted to risk communication on other animal health threats. Eight steps help readers apply strategic and empathetic thinking to their own peacetime and crisis scenarios. With practice, readers learn how to better develop new plans or contribute to existing ones.
Background: The document is based on the Emotional, Participatory, Imperfect and Continuous (EPIC) approach to risk communication developed by Cortney Price and adapted to animal health risk management by the author in collaboration with Food and Agriculture Organization staff.2,3 This guide gives FMDspecific examples, which formed the outcome of two EuFMD Workshops on “Managing a Crisis”, which took place in Budapest, Hungary, from 13 to 16 September 2016 and Kaunas, Lithuania, from 19 to 22 March 2018.