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Voces con propósito: Manual de estrategias de comunicación para el desarrollo y el cambio social. Módulo del facilitador
Key Guidance

Jair Vega Casanova, Rafael Obregón Gálvez, Claudia Nieto Sánchez, Elizabeth Vargas Rosero, Camilo Pérez Qunitero, George W. Gathigi

Barranquilla: Editorial Universidad del Norte;Friedrich-Ebert-Stiftung (FES) (2024), xv, 26 pp.

External Link (12)

2023 Nonprofit Tech for Good Report

Nonprofit Tech for Good (2023), 22 pp.

"The biennial Nonprofit Tech for Good Report seeks to gain a better understanding of how nonprofit organizations use technology for digital marketing and fundraising. The 2023 report is based on the survey responses of 1,732 nonprofit professionals that subscribe to or follow Nonprofit Tech for Good ... more

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Google Scholar (13)

WorldCat (14)

The Routledge Handbook of Nonprofit Communication

Gisela Gonçalves, Evandro Oliveira (eds.)

New York; London: Routledge (2023), xx, 353 pp.

"This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and NGO communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches ... more

Google Scholar (16)

WorldCat (17)

Effective Fundraising for Nonprofits: Real-World Strategies that Work

Ilona Bray

Berkeley, Calif.: Nolo, 7th ed. (2022), 370 pp.

"Featuring advice and stories from over 50 experienced fundraisers, foundation staffers, journalists and more, this book explains how to: make a fundraising plan; work with individual donors; keep givers giving; plan special events; solicit grants from foundations and corporations; use traditional a ... more

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Who owns the story? Live financial testing of charity vs participant led storytelling in fundraising

Jes Crombie, David Girling

London College of Communication;University of East Anglia (2022), 53 pp.

"This project demonstrates that there is another way of gathering and sharing the stories of people living in poverty around the world. Until now, there has been much positive and enthusiastic discussion amongst INGO communications and fundraising professionals about how to change the way we tell st ... more

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Global Perspectives on NGO Communication for Social Change

Giuliana Sorce (ed.)

New York; London: Routledge (2022), vi, 205 pp.

"An international line-up of authors first discuss communication practices, strategies, and media uses by NGOs, providing insights into the specifics of NGO programs for social change goals and reveal particular sets of tactics NGOs commonly employ. The book then presents a set of case studies of NG ... more

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94 Free or Low-Cost Tools and Resources for Nonprofits

Nonprofit Tech for Good (2022)

"Provided you set aside the time to explore and experiment, your nonprofit can use the free or low-cost tools and resources listed below to significantly improve your digital marketing and fundraising campaigns." (https://www.nptechforgood.com)

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Caja de herramientas para la comunicación institucional y personal

Eugenia Etkin, Pablo Banos, Maximiliano Bongiovanni, Gabriela Pagani

Konrad-Adenauer-Stiftung (KAS);infociudadana (2022), 59 pp.

"La planificación en comunicación institucional colabora a organizar lo que se pretende comunicar. Una buena planificación ayuda a direccionar los objetivos que se pretenden lograr, define los públicos a los que se intenta involucrar y establece cuáles son las herramientas más efectivas para c ... more

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Media Resource Manual

Ambrose Pereira, Abigail Seta, Nigel Akuani, Rosemary Yambune, Jessica Oa

Catholic Bishops Conference Papua New Guinea and Solomon Islands, Social Communications Commission (2021), 35 pp.

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Connecting with Media Handbook: Tip Sheets for Civil Society and Activists
Quick Overview

Key Guidance

Johannesburg; Geneva; New York: Civicus (2021), 17 pp.

"For civil society and activists, media is an important part of how we shape opinions, provide information, and advocate for change. But to harness this influence, we need to know how the media works, how to connect with journalists, and how to “speak their language”. This handbook comprises a s ... more

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Increasing Social Media Engagement: Statement vs. Question Research. Report on Global Results

Save the Children (2020), 8 pp.

"In certain countries around the world, people do tend to respond better to advertisements or social media “call outs” phrased either as statements or questions. Namely, three countries – Pakistan, Bangladesh and Nicaragua – demonstrated a preference for questions, while one country, Nepal, ... more

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Google Scholar (15)

WorldCat (13)

Nicht-staatliche Akteure

Franziska Oehmer

In: Handbuch Politische Kommunikation

Isabelle Borucki; Katharina Kleinen-von Königslöw; Stefan Marschall; Thomas Zerback (eds.)

Wiesbaden: Springer VS (2020), 14 pp.

"Verbände, NGOs und soziale Bewegungen sind nicht-staatliche Akteure, die für moderne Demokratien eine relevante Vermittlungsfunktion zwischen Staat und Gesellschaft ausüben. Sie treten für soziale, ökologische, kulturelle oder politische Interessen ein. Ihre Kommunikationsinstrumente und -stra ... more

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The Resource Mobilization Guidebook

Paris: UNESCO (2019), 134 pp.

"In light of the positive evolution in the mobilization of voluntary contributions over recent years, UNESCO can be more ambitious in setting its resource mobilization targets. At USD 453 million, the funding gap in the draft programme and budget for 2020- 2021 represents an increase of 30% over tha ... t identified for 2018-2019. Going forward, in order to meaningfully play its role in the achievement of the SDGs, and to maintain its relevance and visibility in an increasingly competitive environment, UNESCO needs to step up its resource mobilization performance – leveraging additional financial resources, diversifying its financial partners, working to increase the predictability of its resources, and accessing know-how and capacity from its public and private partners. To realize this ambition every entity in the Organization – whether Sector or Section, Field Office or Institute is called to play its part. To help colleagues contribute in the most efficient way to this house-wide resource mobilization effort, and ensure that we are all pulling in the same direction, the Resource Mobilization Guidebook gives a step-by-step overview of the process of mobilizing resources. It explains who does what as part of a closely coordinated resource mobilization effort, and explains in detail at each stage in the process. It gives an overview of the tools, templates, modalities, and other knowledge resources available to all staff from the preliminary assessment of needs to the final programme evaluation. Most importantly, the Resource Mobilization Guidebook places resource mobilization in the wider context of partnerships, which constitute themselves a separate SDG (SDG 17). Resource mobilization at UNESCO is not simply a transaction. It is a mutual commitment to build a long-term partnership based on a common purpose, mutual accountability and a shared commitment to deliver results. The Guidebook shines a light on the principles, values and priorities that underpin the way we mobilize resources. Its overarching purpose is to facilitate the work of the staff, to encourage the development of house-wide standards, and to foster excellence in the way we nurture and manage partnerships at UNESCO." (Preface) more

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Communications Toolkit: A Guide to Navigating Communications for Social Impact
Key Guidance

R. Christine Hershey, Vanessa Schnaidt

Los Angeles: Cause Communications, 4th ed. (2019), xiii, 100 pp.

"While there are many books, digital libraries, workshops, and presentations on individual aspects of communications for social impact, few resources succinctly cover the broad spectrum of communications needs for this field. To determine the content of the Toolkit, we conducted national qualitative ... more

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Google Scholar (13)

WorldCat (12)

The Instigatory Theory of NGO Communication: Strategic Communication in Civil Society Organizations

Evandro Oliveira

Wiesbaden: Springer VS (2019), xxv, 262 pp.

"By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an ... more

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Communication in Citizen Science: A Practical Guide to Communication and Engagement in Citizen Science

C. Veeckman, S. Talboom, L. Gijsel, H. Devoghel, A. Duerinckx

Leuven: Scivil (2019), 58 pp.

"Citizen science is a vast field. It covers the spectrum of research approaches and offers different methods for engaging volunteers with research in a variety of ways. Common to every citizen science project is a need to communicate with the public effectively. This to recruit and retain citizen sc ... more

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Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Participant's Module
Key Guidance

Rafael Obregón Gálvez, Jair Vega Casanova

Windhoek: Friedrich-Ebert-Stiftung (FES);Universidad del Norte (2019), vii, 64 pp.

"This module presents a step-by-step process that will enable members of organisations, or campaigns, interested in improving their visibility and impact, to formulate effective communication strategies for social and behavioural change Chapter One includes elements that help situate the design of t ... more

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Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Conceptual Module
Key Guidance

Rafael Obregón Gálvez, Jair Vega Casanova

Windhoek: Friedrich-Ebert-Stiftung (FES);Universidad del Norte (2019), vii, 82 pp.

"This module provides key conceptual and theoretical elements for participants to gain a deeper understanding of the underlying processes and methodologies that guide the design, implementation and evaluation of a communication strategy. There are many definitions and approaches that vary depending ... upon the type of communication approach, and the specific development and social change issues being addressed. While this is not meant to be an academic text and is purposefully written in a way that is accessible to multiple audiences, it does include relevant academic references for those readers interested in the rich communication for development literature. Chapter One includes a general approach to strategic planning in social organisations. It is expected to help assist understanding of how a communication strategy must be formulated as an integral component of the policies and strategic focus areas of the organisation. Chapter Two briefly discusses key concepts and theoretical shifts around communication, culture, development and social change processes. As communication processes often entail a political perspective, these processes are linked with the goal of strengthening democracy and citizenship, as well as with the achievement of development objectives such as the Sustainable Development Goals and their corresponding targets. This chapter also discusses inclusive perspectives, particularly in relation to gender and human rights. Chapter Three includes a brief history of the evolution of conceptual approaches in the field of communication for development, many of which are derived from important transformations in development efforts over the last 70 years, as well as reformulations of the role played by communication in those processes. Chapters Three and Four introduce key communication models and strategies for social and behaviour change. These chapters emphasise conceptual elements and highlight specific methodological elements that are discussed in detail in the Participant’s Module. Finally, Chapter Five provides core concepts and definitions about designing, implementing and evaluating communication strategies for development and social change, including formative research, strategy design, and monitoring and evaluation. Specific guidance on how to implement each of these steps is provided in the Participant’s Module." (Overview, page vii) more

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Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Facilitator's Module
Key Guidance

Rafael Obregón Gálvez, Jair Vega Casanova

Windhoek: Friedrich-Ebert-Stiftung (FES);Universidad del Norte (2019), ix, 21 pp.

"This module provides methodological support for the facilitation of workshops aimed at assisting social, community, state and non-governmental organisations in the formulation of communication strategies for development and social change. Facilitators are advised to use this module to plan and prep ... more

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Guía para el diseño de estrategias de comunicación para la defensa del territorio

Blanca Haidé Cruz Cárcamo, Erick Huerta Velázquez

México, DF: Redes por la Diversidad, Equidad y Sustentabilidad (2019), 22 pp.

"La Guía para el diseño de estrategias de comunicación para la defensa del territorio busca contribuir a una pacificación integral de los territorios utilizando como herramienta la comunicación comunitaria. Algunos podrían pensar que somos idealistas, pensarán que sólo siendo bruscos e impon ... more

Voces con propósito: Manual de estrategias de comunicación para el desarrollo y el cambio social. Módulo del facilitador Key Guidance

Connecting with Media Handbook: Tip Sheets for Civil Society and Activists Quick Overview Key Guidance

Communications Toolkit: A Guide to Navigating Communications for Social Impact Key Guidance

Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Participant's Module Key Guidance

Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Conceptual Module Key Guidance

Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Facilitator's Module Key Guidance

Voces con propósito: Manual de estrategias de comunicación para el desarrollo y el cambio social. Módulo del facilitador
Key Guidance

Connecting with Media Handbook: Tip Sheets for Civil Society and Activists
Quick Overview

Key Guidance

Communications Toolkit: A Guide to Navigating Communications for Social Impact
Key Guidance

Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Participant's Module
Key Guidance

Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Conceptual Module
Key Guidance

Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Facilitator's Module
Key Guidance