The Instigatory Theory of NGO Communication: Strategic Communication in Civil Society Organizations
Wiesbaden: Springer VS (2019), xxv, 262 pp.
Contains 26 illustrations
Series: Organisationskommunikation: Studien zu Public Relations/Öffentlichkeitsarbeit und Kommunikationsmanagement
ISBN 978-3-658-26858-9 (ebook); 978-3-658-26857-2 (print)
"By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an applied conceptual model and a cybernetic operational model for understanding and managing communication at NGOs. Those models were tested using a mixed-method research design." (Publisher description)
1 Introduction, 1
2 Common good and collective action, 15
3 Civil society, public sphere and NGOs nowadays, 27
4 Strategic communication and NGOs, 41
5 NGOs and social theory, 59
6 Outline of the Instigatory Theory of NGO Communication, 87
7 Methodology and empirical research, 125
8 Empirical research outcomes, 167
9 Conclusion and outlook, 233
2 Common good and collective action, 15
3 Civil society, public sphere and NGOs nowadays, 27
4 Strategic communication and NGOs, 41
5 NGOs and social theory, 59
6 Outline of the Instigatory Theory of NGO Communication, 87
7 Methodology and empirical research, 125
8 Empirical research outcomes, 167
9 Conclusion and outlook, 233
