"Communicating research findings to potential users outside the academic community, whether in government, business, Third Sector or the general public, has, or at least should become, an essential element in most social scientists’ working lives. Engaging with the media enables you not just to re
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ach ‘opinion formers’, the public and their academic peers, it is also the most effective way of: communicating research to potential users; raising your profile; getting involved in wider public debate; meeting the broader obligations of accountability that are incumbent on all publicly funded researchers. This publication provides some practical guidelines on how you can engage with the media in order to have a greater impact on the national debate. It will also provide you with information about: what makes a good news story; working effectively with journalist; writing press releases; giving TV and radio interviews; working with radio and TV documentary makers." (Introduction)
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"Wie können Soziale Medien sinnvoll und gewinnbringend genutzt werden? Diese Frage stellt sich auch Non-Profit-Organisationen, insbesondere solchen, die weniger ressourcenstark sind. Das Grundprinzip Sozialer Medien, niedrigschwellig, schnell, direkt und partizipativ zu kommunizieren und sich zu ve
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rnetzen, ist dabei für NPOs eine große Chance. Es passt darüber hinaus zur Arbeitsweise und dem Selbstverständnis all jener NPOs, die sich gerade nicht als „closed shop“ verstehen, sondern aktiv in die Gesellschaft hineinwirken. Die Akademie Management und Politik hat den großen Bedarf an Wissen und Praxistransfer zur effektiven Nutzung Sozialer Medien, der von vielen Mitgliedern der Non-Profit-Szene immer wieder geäußert wird, aufgenommen und sich dem Thema Non-Profits und Social Media in einer Fachtagung am 22. Juni 2015 in Bonn gewidmet. Diese Broschüre fasst die Ergebnisse der Fachtagung zusammen." (Vorwort)
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"In March 2012, American NGO Invisible Children released an online video about the crimes committed by Ugandan war lord Joseph Kony and his Lord’s Resistance Army. Rapidly shared through social network sites, Kony 2012 soon earned the title of fastest spreading online video ever produced. At the s
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ame time, the video and its makers also came under massive criticism from bloggers, journalists, academics, and the general public. This study offers an exploration of the phenomenon Kony 2012 from an audience perspective. Theoretically building on the literature on mediated distant suffering and empirically based on an online survey, we explore how the video was successful in exerting moral pressure on a critical online audience of ‘Ironic Spectators’. In particular, we investigate to what extent different forms of being critical towards the video and its makers have mitigated a sense of personal moral responsibility to act towards the distant suffering other." (Abstract)
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"In this book we help you understand how to measure your online media work by not simply looking at the numbers, but by going beyond the numbers to assess whether the messages you are sending out are actually helping achieve your communications goals." (Page 2)
"In July 2013, 13 think tanks in Ethiopia, Ghana, Kenya, Nigeria, Tanzania, and Uganda embarked on a mission to strengthen their Policy Engagement and Communications (PEC) capacity. Over the course of 15 months, the think tanks worked with a mentor to diagnose their capacity needs and develop a PEC
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workplan to strengthen their knowledge and capacity. Work included designing and refining communciation strategies, engaging peers and external stakeholders, and leveraging tools to sharpen their strategic messaging and outreach. Our hard work resulted in the creation of new tools, skillsets, and shared lessons and strategies. This toolkit is a collection of the knowledge generated over the course of our work. It is intended to help our 13 think tanks - and many others - continue excelling and improving in their PEC abilities. It contains guiding principles, tips and suggested approaches to help better plan, package, disseminate and evaluate PEC strategies." (Introduction)
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"Esta guía aclara conceptos y brinda herramientas prácticas para identificar las fortalezas y los desafíos que puede enfrentar una organización en materia de comunicación interna y externa. Se trata de una guía práctica que se centra en cómo pasar del análisis de la situación a la acción
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a través de un proceso en distintas etapas. De ahí que la propongamos como unaherramienta orientada hacia los siguientes aspectos: Definir un diagnóstico comunicacional y su utilidad; Detallar acciones concretas para realizar un diagnóstico comunicacional de su organización; Orientar la reflexión y el diseño de estrategias de comunicación adaptadas a sus necesidades; Ofrecer herramientas para la realización de su proceso de diagnóstico comunicacional y la elaboración de una estrategia correspondiente." (Página 1)
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"Policy briefs are useful influencing tools for think tanks and research institutions. Along with other short items, such as blogs and newspaper articles, they may be the only items from your organisation that busy policymakers will read. This quick guide is aimed at researchers and communications s
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taff who are planning policy briefs for the first time, or want to review their approach. It sets out a tried and tested approach and suggested sturcture for policy briefs." (Page 1)
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"This ebook will guide you through the process of choosing social media platforms and developing an effective online media strategy. It will provide an overview of a few popular social media channels in South Africa and how they work, so that you can learn about the potential benefits of these netwo
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rks for your organisation. You will also learn how to develop a content calendar for you web and social media work." (Page 2)
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"In this book [...] we will look at how to ensure that your website complements your online media strategy (including some advice on how to hire a web developer and write a design brief), and give you practical advice on managing your social media platforms. We will also look at online fundraising a
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nd using social media for social change." (Page 2)
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"The purpose of this paper is to understand how intergovernmental organizations and international non-governmental organizations have evaluated their communication activities and adhered to principles of evaluation methodology from 1995–2010 based on a systematic review of available evaluation rep
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orts (N = 46) and guidelines (N = 9). Most evaluations were compliant with principle 1 (defining communication objectives), principle 2 (combining evaluation methods), principle 4 (focusing on outcomes) and principle 5 (evaluating for continued improvement). Compliance was least with principle 3 (using a rigorous design) and principle 6 (linking to organizational goals). Evaluation was found not to be integrated, adopted widely or rigorously in these organizations." (Abstract)
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"Nutzen Sie das Potenzial von Facebook, Twitter & Co.! Stellen Sie sich der Herausforderung einer modernen, dialogorientierten PR-Strategie. Anhand von zahlreichen Praxisbeispielen aus unterschiedlichen Branchen lernen Sie, soziale Medien systematisch einzusetzen. So wird Ihre digitale PR- und Öffe
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ntlichkeitsarbeit zum Erfolg. Unsere Autorin erklärt Ihnen Social-Media-Kampagnen von der Idee bis zur Realisierung, inkl. Verbandskommunikation, Sozial- und Kulturmarketing, Eventpromotion, Employer Branding, Produktvermarktung sowie Service, Support und Imagegestaltung." (Verlagsbeschreibung)
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