Finding Your Way with Online Media: An Implementation Guide for Nonprofits
Nonprofit Network (2013), 48 pp.
"In this book [...] we will look at how to ensure that your website complements your online media strategy (including some advice on how to hire a web developer and write a design brief), and give you practical advice on managing your social media platforms. We will also look at online fundraising and using social media for social change." (Page 2)
1 Your organisation’s website, 3
2 Your organisation’s blog, 13
3 Facebook, 18
4 Twitter, 22
5 LinkedIn, 25
6 How to get more mileage from your content, 27
7 Social media for fundraising, 28
8 Social media for social change, 31
9 Conclusion, 32
2 Your organisation’s blog, 13
3 Facebook, 18
4 Twitter, 22
5 LinkedIn, 25
6 How to get more mileage from your content, 27
7 Social media for fundraising, 28
8 Social media for social change, 31
9 Conclusion, 32
