"Hegoa ha impulsado durante el año 2002 el programa "Komunikazio eta Garapena-Comunicación y Desarrollo". A través de diferentes publicaciones y seminarios, se ha tratado de acercar a ONGD, movimientos sociales y a profesionales de la comunicación, a la reflexión, debate y diseño de estrategia
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s de intervención en el campo de la comunicación social. Con esta publicación, un texto con vocación práctica, se describen situaciones, se presentan algunas formas de aproximarse a este tema, se recogen reflexiones para, finalmente, trazar mapas con el objeto de que, quien lo desee, oriente sus propias búsquedas y sus prácticas comunicativas. Esperamos con ello animar y contribuir al descubrimiento y construcción de modelos de comunicación social por parte de ONGD y movimientos sociales, así como presentar algunas herramientas que puedan ser de utilidad para el diseño de políticas, estructuras y estrategias de comunicación en estas organizaciones." (Cubierta del libro)
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"Part one describes the necessary preparations for a fundraising campaign: the role of the leader, the board, volunteers and strategic alliances, and ways to fight fear of fundraising. Part two outlines the practical essentials of an effective communications program, from personal contacts to obtain
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ing good media coverage and making the Internet work for you." (Publisher description)
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This is a practical guide aimed at the managers of non-governmental and civil society organizations, primarily in developing countries, on how to mobilize funds and other resources for themselves and become financially self-reliant. The author examines all the options, showing how to identify fundin
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g opportunities and how to maximize fund-raising. He covers earned income, local foundations, governmental sources, foreign agencies, the corporate sector, micro-credit, the internet and social investments and sets these within a strategic overview of planning and management effectiveness.
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"1. Communications are central to rights-based approaches to development. This includes rights to receive information and exercise a voice, as well as freedom of information and media activity. 2. Communications and media play an important role in strengthening civil society. Civil society organisat
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ions benefit from means of networking, and opportunities to lobby or advocate on certain issues. Different methods of communicating can also influence policy decisions. 3. A strategic approach to communications will improve project success, and can provide a set of questions to assist in planning and implementation. By planning communications components of projects, and co-ordinating activities, considerable benefits can be gained. Although each initiative is different, there are generic issues to raise for all uses of communications. 4. The use of mass media such as television and radio can help fulfil a variety of development aims. Although not always appropriate, large and small mass media interventions can be considered. 5. A variety of alternative media offer a range of different options. Alternative media can give people a space to express themselves, and can provide relevant information. Examples include small-scale radio, indigenous cultural activities and drama, and e-mail discussion groups. 6. Participation and participatory approaches are a key part of good communications practice. All media give scope for some participatory input, and some can be successfully combined with other participatory methodologies." (Quick reference, page 3)
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"Eine praxisorientierte Darstellung mit zahlreichen Beispielen. Erstmals wird der Begriff der "Corporate Identity" angewandt, indem die einzelnen Schritte zum eigenen unverwechselbaren Gemeindeprofil beschrieben werden. Klar und systematisch führt das Buch in die professionelle Kommunikationsplanun
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g ein. Beiträge zur Gestaltung und Herstellung von Kommunikationsmitteln umfassen ein breites Spektrum von der Wandzeitung bis zur Kinowerbung. Auch Spendenmarketing und Sponsoring sowie Pressearbeit werden dargestellt." (commbox)
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