"Many nonprofits spend considerable time and resources producing studies to advance their issues, only to have them gather dust on the shelf of some academic or government office. Why? Invariably, it’s because the report received little to no media coverage. The good news is, it doesn’t have to
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be this way. This guide offers 10 tips for turning your report into a morning headline or a segment on the evening news. No matter what your issue is or what type of research you’re releasing — from scientific data to a public opinion survey — these tried and true tips can help you insert your hard work into the news cycle." (Introduction)
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"Our intention in producing Success and Learning Stories is to provide readers with a document that helps them respond to Food for Peace’s (FFP’s) original request for short stories as part of their regular reporting requirements. The module provides brief guidance on how to write good impact st
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ories that will address the needs of a number of audiences, including FFP. Underlying the module is a desire to improve the learning associated with the human impact of project implementation." (Preface)
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"This guide helps you gather input at the beginning of your activities to shape your communication strategy. It also gives you the tools to monitor progress and make corrections during implementation. It was not designed as a means for looking back on past work to determine if it was successful. Ins
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tead, the idea is to prepare up front and evaluate as you go along, so that you may adjust your tactics to ensure success. This guide is an evaluation strategy tool – not a communication planning tool. It will be most useful for those who already have a communication plan in place with clear objectives, messages, strategies and tactics. However, even if you are still in the beginning stages of designing a communication plan, it is never too early to start thinking about evaluation." (About this guide, page 1)
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"This guide has been designed to complement Search for Common Ground’s media outreach training workshops for non-governmental organizations, civil society activists and other individuals and groups working in the fields of conflict resolution, dialogue, reconciliation and related human security in
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itiatives, but it can also be used on its own. It has been developed to provide short and easy tips and suggestions for traversing the realm of the media and making yourself heard. It is not a comprehensive guide, but a practical tool for organizations and individuals with little time or money to spend on media outreach but a lot to gain from engaging in it." (Page 2)
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"This manual is intended to help you train non-governmental organizations working in HIV-related fields and People Living with HIV (PLHIV) Networks on how to work effectively with the media. The manual is based on Internews Network’s Local Voices Training Curriculum that was developed by the Kenya
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Local Voices Program in 2003-2005. This curriculum has also been implemented and adjusted where appropriate by the Internews Local Voices Programs in Nigeria, Ethiopia and India. The manual consists of a five day step-by-step training agenda. It is possible to modify this program for a four-day training by slightly shortening all the sessions. A workshop based on this training model that is shorter than four days would not be as effective, because there are several issues being addressed in the different modules that can’t be left out, as they all relate to one another. It works well to start the workshop on a Monday and end it on a Thursday or Friday. Local Voices workshops accommodate about ten participants per training. The training modules are practical and aimed at getting participants to apply their newly acquired skills during the workshop. Participants are required to organize an actual media event for the last day of their training. This event allows participants to gain real life experience organizing a media event. It also serves as an opportunity for participants to interact socially and to develop relationships with participating journalists so they can begin trusting each other and working together to produce accurate and compelling coverage." (Introduction)
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"This textbook attempts to address most common questions, doubts and misconceptions about the media, while communicating and working with them. It is based on notes prepared for the workshops on Media relations for CSOs held in Tirana (Albania), 8-10 February 2007 and in Novi Sad (Serbia), 1-3 March
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2007. Thus, the textbook includes valuable feedbacks, rich experience and illustrative case studies given by the participants of the workshops in the Western Balkan countries. Although this textbook should serve to CSOs in the region as a “first aid” and a basic equipment for their media work, it does not pretend to offer a universal recipe or a magical formula, for how to come on the first newspaper pages or among the first minutes of the main television news. When working towards efficient and qualitative media relations, CSOs in the region should rely on creativity, innovation, flexibility, openness and enthusiasm, all of which is already prove by their projects, initiatives, everyday work and efforts. The introductory chapter talks about the relevance of media and media relations for CSOs. The second chapter introduces specific character and functioning of the media – their logic, rules and ways. The third chapter gives suggestions on how to communicate with the media and organise CSOs media work. It presents some tools and techniques of media relations – press release, press conference, interview and media events." (Introduction, page 6)
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"[...] communication is rarely integrated in development cooperation programs as a strategic tool. For this reason an Interest Group on Strategic Communication for Sustainable Development was established. The group, with GTZ Rioplus in the lead, comprises members of GTZ, other German development coo
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peration agencies, and IUCN-CEC. This paper presents the final results of the Interest Group’s work and will be presented at the World Congress on Communication for Sustainable Development (WCCD), organized by the World Bank and FAO in 2006. [...] The manual is envisioned as a tool for policymakers and planners to obtain an overview of the issues involved. GTZ Rioplus and the Interest Group hope that this tool will quickly and convincingly show how strategic communication can become an integrated component of policies, strategies and projects, and thereby help ensure that adequate human and fi nancial resources are allocated to this end. Strategic communication, in the context of this paper, is understood as a dynamic process, integrated in a large-scale initiative that comprises multi-disciplinary and social marketing, non-formal education and public participation, thrives on acting people, aims at the innovative and sustainable change of practices, behaviors and lifestyles, guides communication processes and media interventions within and among social groups, and is a pre-requisite and a tool for change at the same time." (Foreword)
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