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Journals
Output Type
"In a Study Released Today...": 10 Tips to Get More Ink on Your Next Report
New York: Fenton Communications (2009), 15 pp.
"Many nonprofits spend considerable time and resources producing studies to advance their issues, only to have them gather dust on the shelf of some academic or government office. Why? Invariably, it’s because the report received little to no media coverage. The good news is, it doesn’t have to
...
Teaching Effective Media Relations to NGOs, PLHIV and Government Communications Officials: A Manual for Trainers
Washington, DC: Internews Network (2008), 64 pp.
"This manual is intended to help you train non-governmental organizations working in HIV-related fields and People Living with HIV (PLHIV) Networks on how to work effectively with the media. The manual is based on Internews Network’s Local Voices Training Curriculum that was developed by the Kenya
...
Human Interest Stories: Guidelines and Tools for Effective Report Writing
Baltimore; Washington, DC: Catholic Relief Services (CRS); American Red Cross (2008), vii, 41 pp.
Success and Learning Stories: Guidelines and Tools for Writing Effective Project Impact Reports
Baltimore; Washington, DC: Catholic Relief Services (CRS); American Red Cross (2008), v, 15 pp.
"Our intention in producing Success and Learning Stories is to provide readers with a document that helps them respond to Food for Peace’s (FFP’s) original request for short stories as part of their regular reporting requirements. The module provides brief guidance on how to write good impact st
...
Extending the Reach of Peace-Builders: A Media Outreach Guide for Dialogue and Reconciliation Practitioners
Search for Common Ground, 2nd ed. (2008), 36 pp.
"This guide has been designed to complement Search for Common Ground’s media outreach training workshops for non-governmental organizations, civil society activists and other individuals and groups working in the fields of conflict resolution, dialogue, reconciliation and related human security in
...
Strategic Communications for Nonprofits: A Step-By-Step Guide to Working with the Media
San Francisco: Jossey-Bass, 2nd ed. (2008), xxii, 177 pp.
Are We There Yet? A Communications Evaluation Guide
Communications Network; Asibey Consulting (2008), 37 pp.
"This guide helps you gather input at the beginning of your activities to shape your communication strategy. It also gives you the tools to monitor progress and make corrections during implementation. It was not designed as a means for looking back on past work to determine if it was successful. Ins
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Nonprofit-PR
Konstanz: UVK (2007), 319 pp.
"Ulrich Brömmling gibt in seinem vorliegenden Buch eine Einführung in die Presse- und Öffentlichkeitsarbeit von gemeinnützigen Organisationen: Vom Kommunikationskonzept und den Zielgruppen über den Internetauftritt bis zu rechtlichen Aspekten. Im praxisorientierten Ratgeber „Nonprofit-PR“ z
...
Every Nonprofit's Guide to Publishing: Creating Newsletters, Magazines & Websites People Will Read
Berkeley: Nolo, 440 p. (2007), 440 pp.
"In their new book, magazine business consultant Cheryl Woodard and editor Lucia Hwang team up to put professional advice in the hands of the nonprofit community. Readers learn step-by-step how to set goals and present core messages; manage the business side of a publication; edit high-quality conte
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Using Mobile Phones in Fundraising Campaigns
Amherst: MobileActive (2007), 17 pp.
Relações públicas comunitárias: A comunicação em uma perspectiva dialógica e transformadora
São Paulo: Summus Editorial (2007), 372 pp.
"O conceito de relações públicas comunitárias, ou seja, de um trabalho comprometido com a vida e o cotidiano dos segmentos sociais organizados ou com interesse público, teve inicio com as transformações por que passaria a área a partir da década de 1980, no contexto de articulação crescen
...
"This textbook attempts to address most common questions, doubts and misconceptions about the media, while communicating and working with them. It is based on notes prepared for the workshops on Media relations for CSOs held in Tirana (Albania), 8-10 February 2007 and in Novi Sad (Serbia), 1-3 March
...
Handbuch Fundraising: Spenden, Sponsoring, Stiftungen in der Praxis
Frankfurt am Main: Campus Verlag, komplett revised und aktual. Aufl. (2006), 446 pp.
"Die Fundraising-Expertin Dr. Marita Haibach erklärt anhand zahlreicher Praxisbeispiele, wie man durch systematische Planung zusätzliche Mittel beschaffen und Privatpersonen, Stiftungen und Unternehmen als Förderer gewinnen kann. Das fundierte und praxisorientierte Handbuch bietet einen detaillie
...
Strategic Communication for Sustainable Development: A Conceptual Overview
Eschborn: Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) (2006), 61 pp.
"[...] communication is rarely integrated in development cooperation programs as a strategic tool. For this reason an Interest Group on Strategic Communication for Sustainable Development was established. The group, with GTZ Rioplus in the lead, comprises members of GTZ, other German development coo
...
Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth and Contributions
Chicago: Kaplan (2006), 242 pp.
"In Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth and Contributions, award-winning publicist Sandra Beckwith shows how to capture the public's attention with successful publicity strategies geared specifically for nonprofit organizations. Fascinating nonprofit c
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Media Guide
Dar es Salaam: Pact Tanzania (2006), 70 pp.
Tech-Savvy Communications: A Toolkit for Nonprofits
Seattle: NPower Seattle (2006), 41 pp.
Comunicación y desarrollo: Relaciones públicas para organizaciones no gubernamentales
Key Guides
Bonn: InWEnt (2006), 91 pp.
