"This guide has been designed to complement Search for Common Ground’s media outreach training workshops for non-governmental organizations, civil society activists and other individuals and groups working in the fields of conflict resolution, dialogue, reconciliation and related human security initiatives, but it can also be used on its own. It has been developed to provide short and easy tips and suggestions for traversing the realm of the media and making yourself heard. It is not a comprehensive guide, but a practical tool for organizations and individuals with little time or money to spend on media outreach but a lot to gain from engaging in it." (Page 2)