"Praxiswissen" zeigt, wie Vereine und Verbände erfolgreiche Presse- und Öffentlichkeitsarbeit machen können. Der Autor vermittelt das Know-how und Handwerkszeug, das notwendig ist, um interessante Pressemitteilungen, Selbstdarstellungen und Faltblätter zu schreiben; Pressekonferenzen und Intervi
...
ews erfolgreich zu meistern; einen Verein bekannt zu machen, ein positives Image und Vertrauen aufzubauen; die Bedeutung der Arbeit eines Verbands herauszustellen; von den Anliegen einer Organisation zu überzeugen. Anhand vieler Beispiele aus dem Alltag von Vereinen und Verbänden gibt ein Profi Hilfestellungen für eine effektive Presse- und Öffentlichkeitsarbeit – unverzichtbare Informationen, Tipps und Anregungen für alle, die ihre Public Relations verbessern wollen. Für die dritte Auflage wurde der Band aktualisiert und um ein Kapitel zu Social Media erweitert." (Verlagsbeschreibung)
more
"This article examines the diverse factors shaping the involvement of non-governmental organisation (NGO) with humanitarian photography, paying particular attention to cooperative relationships with photojournalists intended to facilitate the generation of visual coverage of crises otherwise margina
...
lised, or ignored altogether, in mainstream news media. The analysis is primarily based on a case study drawing upon 26 semi-structured interviews with NGO personnel (International Red Cross/Red Crescent Movement, Oxfam and Save the Children) and photojournalists conducted over 2014-2016, securing original insights into the epistemic terms upon which NGOs have sought to produce, frame and distribute imagery from recurrently disregarded crisis zones. In this way, the article pinpoints how the uses of digital imagery being negotiated by NGOs elucidate the changing, stratified geopolitics of visibility demarcating the visual boundaries of newsworthiness." (Abstract)
more
"Matthias Kuhnert geht der Frage nach, wie zivilgesellschaftliche Gruppen bei der Bevölkerung um Unterstützung für ihre Tätigkeit warben. Am Beispiel zweier britischer NGOs, War on Want und Christian Aid, wird deutlich, welche Emotionen humanitäre Organisationen einsetzten, um ihre Botschaften
...
zu vermitteln und Hilfsbereitschaft zu generieren. Durch den Vergleich christlicher und linker Organisationen kann der Autor zeigen, dass sich mit dem Wandel des Humanitarismus in der Nachkriegszeit nicht nur die Art und Weise humanitären und entwicklungspolitischen Engagements, sondern auch die emotionale Dimension humanitären Handelns veränderte. Zum ersten Mal liegt nun eine Untersuchung über die Transformation humanitären Engagements von der Nachkriegszeit bis Anfang der 1990er Jahre vor, die emotions- und wissensgeschichtliche Ansätze verbindet." (Verlagsbeschreibung)
more
"There is a story at the heart of every nonprofit. Telling our stories makes our work real and tangible. They embody the spirit of our work, and get to the heart of why we do what we do. We hope this guide has helped you get started with telling your stories." (Conclusion, page 32)
"The survey shows that the vast majority of South African nonprofit organisations are seeing positive benefits through using social media. This is despite the fact that more than 80% of NPOs do not allocate a budget for social media, close to 50% said that staff lacked the expertise to manage social
...
media, and almost one-third said they have no communications plan to guide their social media work. NPOs reported that they primarily use social media to promote events, communicate with clients and stakeholders, curate news, build communities, and improve their marketing and branding. Facebook and Twitter remain the social networks of choice for NPOs, followed by YouTube, LinkedIn and Google+. However, few LinkedIn and Google+ accounts were found to be active." (Executive summary)
more
"Without the support of media partners, child helplines miss the chance to tell the story of their work. Without child helplines, media partners fail to gain the full picture of the realities children and youth face every day. The Media Collaboration Toolkit aims to enhance collaborative synergies b
...
etween the media industry and the child helplines." (Page 5)
more
"[This] report is an inaugural effort to gain a better understanding of how non-governmental organizations (NGOs) worldwide use online technology to communicate with their supporters and donors. Over the last two decades the NGO sector has embraced Internet technology, but at varying speeds based up
...
on the Internet infrastructure of the country in which they reside. Social, economic, and political factors in each of the world’s countries have either hastened or hindered the development of Internet infrastructure, yet there is little research that compares NGOs globally and their use of online technology." (Page 2)
more
"The aim of the present book is to offer an overview and report on Strategic Communication for Non-Profit-Organisations and the Challenges and Alternative Approaches. Considering the assumption that a key principle of strategic communication is the achievement of organisational goals, the majority o
...
f research developed in the field has used business environments to develop theories, models, empirical insights and case studies. Here, we take a step towards new approaches centred on the concept of non-profit in various dimensions and from various perspectives, showing the diversity and complexity around this subject and at the same time the need of further theoretical and empirical work that provides frameworks and also tools for further understanding of the phenomena." (Publisher description)
more
"Social sector communication helps address issues by influencing policy and can be used to bring about desired behavioral change among the targeted public. This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications in India, but also provides an
...
understanding of various tools and strategies required in development communication encompassing social marketing, media advocacy, social mobilization, grassroots communication, and corporate social responsibility (CSR). With the aid of case studies, it offers tips on how to plan campaigns; write a concept note, field report, and press release, and effectively use social media to achieve developmental program goals. The book discusses the different perspectives of NGOs and program implementers, and helps in understanding the corporate–NGO interface vis-à-vis CSR projects." (Publisher description)
more
"Online communication is widely used by NGOs, but the full potential of social media is not always realised. The most effective use of online communications requires an organisational culture that values social media as central to its overall strategy. However, there is frequently a lack of integrat
...
ion of digital technologies within NGOs. The social media landscape is fast-moving and changeable and demands creative management. There is a danger that NGOs think too much about the platform and not enough about the message and the audience. NGOs need to move away from a predominantly broadcast model to a more dialogical model that encourages two-way communication. Measurement is essential to build an evidence base for future decision-making and the increasing availability of analytical tools facilitates this. But NGOs should be wary of simply aiming to gain followers or likes. “Going viral” raises awareness, but does not necessarily lead to sustained commitment. Listening has been undervalued and is vitally important in order to understand supporters and monitor public debate about development issues." (Executive summary)
more
"We provide practical, effective strategies for civil society organisations that seek to raise and maintain their visibility and impact both in the real and virtual worlds. The cornerstone of our in-country/in the field interventions is our publication Making the Media Work for You: A Guide for Civi
...
l Society Organisations, translated into five languages. The Guide is based on the collective experiences of media capacity-building initiatives in Bolivia, Georgia, Kenya and South Africa." (Publisher description)
more
"Every photography subject deserves to be treated as an autonomous human being, capable of making independent decisions. In case of children, we also need to ensure their parents’ consent. We need to be constantly aware of our position in the power hierarchy — in the development world, in many c
...
ases, we control the subject’s access to money, schooling, opportunities, and even fun. So they may defer to us by default, and it is our responsibility to not take advantage of this. It is our duty to protect the subjects from harm, and to ensure they enjoy every possible benefit of participating in our activity." (Page 8)
more
"Nous proposons des stratégies pratiques et efficaces aux organisations de la société civile qui cherchent à accroître et à maintenir leur visibilité et leur impact dans les mondes réel et virtuel. La pierre angulaire de nos interventions dans les pays et sur le terrain est notre publication
...
Making the Media Work for You : Un guide pour les organisations de la société civile, traduit en cinq langues. Ce guide est basé sur les expériences collectives d'initiatives de renforcement des capacités des médias en Bolivie, en Géorgie, au Kenya et en Afrique du Sud." (Description de la maison d'édition)
more
"We provide practical, effective strategies for civil society organisations that seek to raise and maintain their visibility and impact both in the real and virtual worlds. The cornerstone of our in-country/in the field interventions is our publication Making the Media Work for You: A Guide for Civi
...
l Society Organisations, translated into five languages. The Guide is based on the collective experiences of media capacity-building initiatives in Bolivia, Georgia, Kenya and South Africa." (Publisher description)
more
"We provide practical, effective strategies for civil society organisations that seek to raise and maintain their visibility and impact both in the real and virtual worlds. The cornerstone of our in-country/in the field interventions is our publication Making the Media Work for You: A Guide for Civi
...
l Society Organisations, translated into five languages. The Guide is based on the collective experiences of media capacity-building initiatives in Bolivia, Georgia, Kenya and South Africa." (Publisher description)
more
"Communicating research findings to potential users outside the academic community, whether in government, business, Third Sector or the general public, has, or at least should become, an essential element in most social scientists’ working lives. Engaging with the media enables you not just to re
...
ach ‘opinion formers’, the public and their academic peers, it is also the most effective way of: communicating research to potential users; raising your profile; getting involved in wider public debate; meeting the broader obligations of accountability that are incumbent on all publicly funded researchers. This publication provides some practical guidelines on how you can engage with the media in order to have a greater impact on the national debate. It will also provide you with information about: what makes a good news story; working effectively with journalist; writing press releases; giving TV and radio interviews; working with radio and TV documentary makers." (Introduction)
more