"We provide practical, effective strategies for civil society organisations that seek to raise and maintain their visibility and impact both in the real and virtual worlds. The cornerstone of our in-country/in the field interventions is our publication Making the Media Work for You: A Guide for Civil Society Organisations, translated into five languages. The Guide is based on the collective experiences of media capacity-building initiatives in Bolivia, Georgia, Kenya and South Africa." (Publisher description)
Understanding the news media -- Understanding social media
COMMUNICATING THROUGH NEWS MEDIA, 22
Press releases -- Press conferences -- Interviews
COMMUNICATING THROUGH SOCIAL MEDIA, 44
Twitter -- Facebook -- Blogging -- Online strategy
MANAGING YOUR COMMUNICATIONS, 82
Developing media campaigns -- Crisis communications -- Being a communications officer