Document details

Making the Media Work for You: A Guide for Civil Society Organisations

Maastricht: European Journalism Centre (2015), 103 pp.

ISBN 978-90-819305-1-2

CC BY-NC-SA

Other editions: also published in Arabic, French, Georgian, Spanish and Swahili

"We provide practical, effective strategies for civil society organisations that seek to raise and maintain their visibility and impact both in the real and virtual worlds. The cornerstone of our in-country/in the field interventions is our publication Making the Media Work for You: A Guide for Civil Society Organisations, translated into five languages. The Guide is based on the collective experiences of media capacity-building initiatives in Bolivia, Georgia, Kenya and South Africa." (Publisher description)
Understanding the news media -- Understanding social media
COMMUNICATING THROUGH NEWS MEDIA, 22
Press releases -- Press conferences -- Interviews
COMMUNICATING THROUGH SOCIAL MEDIA, 44
Twitter -- Facebook -- Blogging -- Online strategy
MANAGING YOUR COMMUNICATIONS, 82
Developing media campaigns -- Crisis communications -- Being a communications officer