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La publicidad en el tercer sector: Tendencias y perspectivas de la comunicación solidaria

Vincente J. Benet, Eloísa Nos Aldás (eds.)
Barcelona: Icaria (2003), 253 pp.

Signature commbox: 10-PR-S 2003

Topics:
Campaigning Communication Strategies Nonprofit Advertising, Advertising for Noncommercial Purposes Nonprofit Organizations, NGOs Nonprofit Public Relations: Experiences Social Marketing
Countries:
Spain