Mission-Based Marketing: Positioning Your Not-For-Profit in an Incre...

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Mission-Based Marketing: Positioning Your Not-For-Profit in an Increasingly Competitive World

Peter C. Brinckerhoff

Hoboken: Wiley, 2nd ed. (2003), 258 pp.

Contains index

Series: Mission-based Management

Signature commbox: 00-Management-E 2003

Topics:

Market Strategies Nonprofit Public Relations & Marketing

Document Type:

Textbooks