Building Structures and Skills for Fundraising
Amsterdam; London: KIT Press, Royal Tropical Institute;Intermediate Technology Development Group (ITDG) (2001), 202 pp.
Contains illustrations, bibliogr.
Series: Fundraising Close to Home, 2
ISBN 9781853395345 (pbk); 9781780445014 (ebook)
Signature commbox: 00:DEV-Financing 2001
"Part one describes the necessary preparations for a fundraising campaign: the role of the leader, the board, volunteers and strategic alliances, and ways to fight fear of fundraising. Part two outlines the practical essentials of an effective communications program, from personal contacts to obtaining good media coverage and making the Internet work for you." (Publisher description)
1 Studying the ground before the campaign, 1
2 Setting up the campaign headquarters, 18
3 What are other organizations doing? 25
4 The role of the leader, 28
5 The role of the board, 34
6 Reinforcing the board, 51
7 Fighting fear of fundraising, 59
8 The role of volunteers, 71
9 Planning an effective communications program: Introduction, 77
10 Competing for attention, 79
11 Planning to communicate, 81
12 Seventeen paths to effective communication, 91
13 Personal contact: making the most of the spoken word, 97
14 Using images, 110
15 Combining voice and image: effective audiovisual presentations, 116
16 Making the most of print, 124
17 The printed materials of business, 134
18 Powerful posters, 138
19 The basics of brochures, 141
20 Producing effective newsletters, 146
21 Annual reports that people want to read, 153
22 Obtaining good media coverage, 156
23 Planning and organizing public relations events, 166
24 Making the Internet work for you, 171
Suggested reading and Web sites, 183
List of Topics, 190
2 Setting up the campaign headquarters, 18
3 What are other organizations doing? 25
4 The role of the leader, 28
5 The role of the board, 34
6 Reinforcing the board, 51
7 Fighting fear of fundraising, 59
8 The role of volunteers, 71
9 Planning an effective communications program: Introduction, 77
10 Competing for attention, 79
11 Planning to communicate, 81
12 Seventeen paths to effective communication, 91
13 Personal contact: making the most of the spoken word, 97
14 Using images, 110
15 Combining voice and image: effective audiovisual presentations, 116
16 Making the most of print, 124
17 The printed materials of business, 134
18 Powerful posters, 138
19 The basics of brochures, 141
20 Producing effective newsletters, 146
21 Annual reports that people want to read, 153
22 Obtaining good media coverage, 156
23 Planning and organizing public relations events, 166
24 Making the Internet work for you, 171
Suggested reading and Web sites, 183
List of Topics, 190
