"Citizen science is a vast field. It covers the spectrum of research approaches and offers different methods for engaging volunteers with research in a variety of ways. Common to every citizen science project is a need to communicate with the public effectively. This to recruit and retain citizen scientists, but equally to inform, train and thank them, in the proper manner, when the project ends. It was this need which prompted Scivil, the Flemish Knowledge Centre for Citizen Science, to set up the working group on communication and participation. The working group decided to document its communication expertise in this guide for anyone who plans to initiate a citizen science project [...] In this guide we provide the building blocks to write up a communication plan for your project, and we include exercises on how to identify a target audience and reach out to schools. We also offer a set of tactics and tools, to secure the initial and continued participation of your citizen scientists. Finally, with our practical tips, you can begin the job of defining your communication plan and choosing the right tactics for effective communication in citizen science. This guide is for anyone who finds themselves communicating and engaging with citizen scientists. The content of the guide is based on studies of citizen participation and the real-life experience of science communicators." (Preface, page 4)
CITIZEN SCIENCE IN FLANDERS, 5
THE BUILDING BLOCKS OF YOUR COMMUNICATION PLAN, 8
Determine your project objective -- Define the level of engagement -- Specify your target audience -- Understand what motivates your citizen scientists -- Engage and evaluate
TACTICS AND TOOLS, 21
Hitch a ride on existing networks -- Offer a fun experience -- Use social media -- Digital storytelling -- Gamification -- Find project ambassadors
TIPS AND TRICKS, 42
SIX STEPS TO A COMMUNICATION PLAN, 47