"In certain countries around the world, people do tend to respond better to advertisements or social media “call outs” phrased either as statements or questions. Namely, three countries – Pakistan, Bangladesh and Nicaragua – demonstrated a preference for questions, while one country, Nepal, demonstrated a preference for statements. At the regional level, Asia demonstrated a preference for questions (due to the results from Pakistan and Bangladesh). However, for other countries and the two other regions (Africa and Latin America), the slight preferences noted for statements or questions were not statistically significant." (Key Take Away)