Global Perspectives on NGO Communication for Social Change
New York; London: Routledge (2022), vi, 205 pp.
Contains figures, tables, index
Series: Routledge Research in Communication Studies
ISBN 978-1-03-203714-1 (pbk); 978-1-00-318863-6 (ebook)
"An international line-up of authors first discuss communication practices, strategies, and media uses by NGOs, providing insights into the specifics of NGO programs for social change goals and reveal particular sets of tactics NGOs commonly employ. The book then presents a set of case studies of NGO organizing from all over the world—ranging from Sudan via Brazil to China – to illustrate the particular contexts that make NGO advocacy necessary, while also highlighting successful initiatives to illuminate the important spaces NGOs occupy in civil society." (Publisher description)
Introduction / Giuliana Sorce, 1
I. COMMUNICATING FOR SOCIAL CHANGE
1 NGO-Business Partnerships: Implications for Corporate Social Responsibility and Social Change Communication / Vidhi Chaudhri & James Everett Hein, 9
2 Resource Mobilization Strategies for Social Changes among Climate Change ENGOs in the United States: A Text Mining Study / Kenneth C. C. Yang & Yowei Kang, 29
3 The Strategy of NGO Journalism in the Fight for Refugee Rights / Delaney Harness, 49
4 Integrating Social Media in NGO Strategic Communication: Lessons from Dutch NGOs' Communication Practices / Delia Dumitrica, 73
5 Narrative Strategies for Animated Development Communication: Examples from BRAC in Bangladesh / Naima Alam, 90
II. CASE STUDIES OF SOCIAL CHANGE NGOS
6 The Development Workshop Cooperative Giving Voice to the Voiceless: Advocating for Seasonal Agricultural Workers in Turkey / Emel Ozdora Aksak & Daniela V. Dimitrova, 109
7 The Government's Needs vs. the Demands of Labor: A Case Study of Organizing by Labor NGOs in China / Luwei Rose Luqiu, 128
8 Organizational Legitimacy and Communication on Social Networking Sites: A Case Study of Sadagaat and The Hawadith Street Initiative in Sudan / Maha Bashri, 145
9 Theorizing Feminist-Democratic Media Activism via NGO Media Activism in South Africa / Giuliana Sorce, 160
10 Practicing a Politics of Artistic and Communicative Trans Care: Casa Chama and Transvestigender Rights in Brazil / Isabel Löfgren, 179
I. COMMUNICATING FOR SOCIAL CHANGE
1 NGO-Business Partnerships: Implications for Corporate Social Responsibility and Social Change Communication / Vidhi Chaudhri & James Everett Hein, 9
2 Resource Mobilization Strategies for Social Changes among Climate Change ENGOs in the United States: A Text Mining Study / Kenneth C. C. Yang & Yowei Kang, 29
3 The Strategy of NGO Journalism in the Fight for Refugee Rights / Delaney Harness, 49
4 Integrating Social Media in NGO Strategic Communication: Lessons from Dutch NGOs' Communication Practices / Delia Dumitrica, 73
5 Narrative Strategies for Animated Development Communication: Examples from BRAC in Bangladesh / Naima Alam, 90
II. CASE STUDIES OF SOCIAL CHANGE NGOS
6 The Development Workshop Cooperative Giving Voice to the Voiceless: Advocating for Seasonal Agricultural Workers in Turkey / Emel Ozdora Aksak & Daniela V. Dimitrova, 109
7 The Government's Needs vs. the Demands of Labor: A Case Study of Organizing by Labor NGOs in China / Luwei Rose Luqiu, 128
8 Organizational Legitimacy and Communication on Social Networking Sites: A Case Study of Sadagaat and The Hawadith Street Initiative in Sudan / Maha Bashri, 145
9 Theorizing Feminist-Democratic Media Activism via NGO Media Activism in South Africa / Giuliana Sorce, 160
10 Practicing a Politics of Artistic and Communicative Trans Care: Casa Chama and Transvestigender Rights in Brazil / Isabel Löfgren, 179
