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Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Social and Behaviour Change Strategy. Volume I: Policy & Strategic Approach
New Delhi: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) (2022), 127 pp.
"The Government of Madhya Pradesh is committed to ensure the overall development of all its residents, especially women and children. The Department of Women and Child Development (DWCD) works to sustainably improve health and nutrition outcomes for women of reproductive age and children below 6 yea
...
Agrarkommunikation: Eine Einführung in Theorie, Konzeption und Umsetzung
Wiesbaden: Springer Gabler (2022), xv, 395 pp.
"Ziel des Buches ist es, ein grundsätzliches Verständnis zu schaffen und methodische Herangehensweisen darüber zu vermitteln, was erfolgreiche Kommunikation in diesem Branchenkontext auszeichnet und welche Wirkungen sich mit Kommunikation erzielen lassen - veranschaulicht an vielen Fallbeispielen
...
"Provided you set aside the time to explore and experiment, your nonprofit can use the free or low-cost tools and resources listed below to significantly improve your digital marketing and fundraising campaigns." (https://www.nptechforgood.com)
Can Social Media Output Help Shift Perceptions About Informal Waste Pickers in Bengaluru, India?
BBC Media Action (2022), 4 pp.
"Bengaluru […] generates 5,757 metric tonnes of solid waste per day. Estimates suggest that approximately 20,000-30,000 people are engaged in waste picking in the city. BBC Media Action's 'A Pathway to Respect, Identity, Dignity and Empowerment' (PRIDE) project aims to shift negative perceptions a
...
Digital Media for Behavior Change: Review of an Emerging Field of Study
International Journal of Environmental Research and Public Health, volume 19, issue 9129 (2022), 14 pp.
"The purpose of the current paper is to provide an overview and describe methods in this emerging field, present use cases, describe a future agenda, and raise central questions to be addressed in future digital health research for behavior change. Digital media for behavior change employs three mai
...
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Key Guides
New York; London: Routledge, 8th ed. (2022), xix, 228 pp.
"The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes. Starting with the broader context in which media planning occurs, including a basic understanding of competitive spending and target audiences, the book takes readers t
...
Mastering Media Interviews to Promote Climate and Health
Brussels: HCWH Europe (2022), 10 pp.
"Speaking to the media is an important channel that healthcare professionals can use to raise awareness about the health impacts of climate change and encourage action to tackle the climate crisis. This guide gives you a quick and practical introduction to giving interviews to prepare you for future
...
CPDE Advocacy Toolkit
Quezon City: CPDE Global Secretariat (2022), 77 pp.
Effective Fundraising for Nonprofits: Real-World Strategies that Work
Berkeley, Calif.: Nolo, 7th ed. (2022), 370 pp.
"Featuring advice and stories from over 50 experienced fundraisers, foundation staffers, journalists and more, this book explains how to: make a fundraising plan; work with individual donors; keep givers giving; plan special events; solicit grants from foundations and corporations; use traditional a
...
SMART Advocacy: Achieving Policy and Funding Change. User's Guide
Baltimore: Johns Hopkins Bloomberg School of Public Health, Advance Family Planning (2021), 91 pp.
"SMART Advocacy has enabled many individuals and groups, from grassroots organizations to global fora, create effective advocacy that fuels progress. It is based on years of experience in developing and carrying out successful advocacy strategies. It is both practical and transformational. The SMART
...
Planning and Managing Public Relations Campaigns: A Strategic Approach
London; New York: Kogan Page, 5th ed. (2021), ix, 334 pp.
"Taking a public relations campaign from planning through to implementation can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for success, and is widely regarded as one of the best 'how-to' guides for students and practitioners. Digestible and easy to read,
...
Communication de crise en Côte d'Ivoire: éviter la communication zéro et les incommunications
Paris: L'Harmattan (2021), 149 pp.
"Les analyses et réflexions axées sur la problématique de la communication de crise en Côte d’Ivoire permettent, d’une part, de révéler les sources, les enjeux et les conséquences de la communication publique et globale en période de crise. Elles mènent, d’autre part, à observer de n
...
The Communicator's Guide to Research, Analysis, and Evaluation
Key Guides
Institute for Public Relations (2021), 36 pp.
"This guide was created to help public relations leaders understand how they can apply data, research, and analytics to uncover insights that inform strategic decision making, improve communication performance, and deliver meaningful business contributions." (Page 6)
What's Your Story? Ask. Listen. Tell. How to Create Safe Spaces for Story-Sharing at Work
Heartlines Centre (2021), 13 pp.
"Sharing our story with others is not always easy. In fact, getting to grips with our own story can be a challenging and uncomfortable process. Getting to know someone’s story can feel intimidating and awkward – where do we start, what do we ask? We believe that there’s a simple way to help us
...
Reputation Management: The Key to Successful Public Relations and Corporate Communication
New York; London: Routledge, 4th ed. (2021), xxxiv, 438 pp.
"Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation managem
...
Social Media for Behaviour Change Toolkit (SM4BC) for Disaster Preparedness and Disaster Risk Reduction in Latin America and the Caribbean
Key Guides
Geneva: International Federation of Red Cross and Red Crescent Societies (IFRC) (2021), 170 pp.
"This toolkit will help you to learn and apply the most important concepts of behaviour change to use in your social media planning, content development and outreach. In fact, the ideas you’ll gather here can help you with all aspects of your program’s communications and project design. The acti
...
Perfect digital storytelling in just nine steps: A storytelling manual for the newsroom
Key Guides
CH Media; European Journalism Training Association (EJTA) (2021), 68 pp.
"We want our content to reach people who are interested in what’s going on around them. To succeed, we have to think not only about what interests them, but also about how we can get them to pay attention to us. This manual will help you step into your users’ shoes when planning stories and cove
...
Connecting with Media Handbook: Tip Sheets for Civil Society and Activists
Key Guides
Johannesburg; Geneva; New York: Civicus (2021), 17 pp.
"For civil society and activists, media is an important part of how we shape opinions, provide information, and advocate for change. But to harness this influence, we need to know how the media works, how to connect with journalists, and how to “speak their language”. This handbook comprises a s
...
Storytelling in Radio and Podcasts: A Practical Guide
Cham: Palgrave Macmillan (2021), xi, 245 pp.
"This textbook offers a practical guide to creating narratives in audio media. It is one of the most beautiful and complex tasks in radio and podcasting: how do you tell a compelling story and keep your listeners tuned in? In Storytelling in Radio and Podcasts, Preger offers practical answers to cru
...
How to Write About Africa in 8 Steps: An Ethical Storytelling Handbook
Key Guides
Africa No Filter (2021), 31 pp.
"Storytelling is the most powerful way for donor and non-governmental organisations to convey their work because stories allow audiences to connect on both intellectual and emotional levels. However, much of the storytelling about development work in Africa is unethical and perpetuates harmful and s
...
