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Language
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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Unleashing the potential of short-form video: A guide for creators making content to counter extremism
Swansea University (2024), 8 pp.
"This guide is intended to help creators producing or thinking about making shortform video content seeking to counter extremism. Our goal is not to tell you what to create; your original content is what makes your channel creative and organic. Instead, we hope to provide you with tools and tips to
...
"Das DiskursGlossar ist ein Online-Lexikon zur strategischen Kommunikation. Auf Basis aktueller Forschung bietet es kompakte und anschauliche Informationen zu Phänomenen diskursiver Kämpfe, wie wir sie in Medien, Politik, Recht und Zivilgesellschaft beobachten können. Das Glossar soll dazu beitra
...
Mémento de contre-influence : Comment réagir face à une attaque informationnelle
Paris: L'Harmattan (2024), 207 pp.
"L'époque n'a jamais été aussi propice aux jeux d'influence. Face aux crises auxquelles le dirigeant doit faire face, l'attaque informationnelle prend aujourd'hui le dessus. Qu'elle soit intentionnelle ou opportuniste, elle peut faire des dégâts significatifs sur la très précieuse réputation
...
De la narratologie au storytelling digital : Pour une information efficace
Paris: L'Harmattan (2024), 243 pp.
"La narratologie comme science de la production-analyse-diffusion du récit, touche tous les secteurs de la vie (toute discipline dont l'objet est sous forme de récit) : narratologie littéraire, médiatique, journalistique, catéchétique, éducative, psychologique, analyse et publicité narrative
...
"This toolkit is a step-by-step guide to develop, produce, broadcast, and monitor a social and behavior change (SBC) mass media campaign. The outputs from this creative development process can and should be used to guide the design of additional communication channels in an integrated, mixed-media c
...
Integrating supply and demand in social marketing programs: The Nosh-e-Jaan campaign to promote nutrition in Afghanistan
Health Marketing Quarterly, volume 42, issue 1 (2024), pp. 24-47
"This case study describes a successful nutrition social marketing program in Afghanistan. By building up the domestic soy industry and supply chain, while creating consumer demand for high-protein soy products to combat malnutrition, the Nosh-e-Jaan campaign rebalanced the market dynamics for this
...
Ethical Challenges of Digital Communication: A Comparative Study of Public Relations Practitioners in 52 Countries
International Journal of Communication, volume 18 (2024), pp. 1072-1093
"Digitalization is fundamentally changing media ecosystems and posing ethical challenges for media and communication practitioners. One of the professions affected is public relations (PR), which today can analyze target groups based on their digital data traces or spread messages via paid digital c
...
Voces con propósito: Manual de estrategias de comunicación para el desarrollo y el cambio social. Módulo del facilitador
Key Guides
Barranquilla: Editorial Universidad del Norte; Friedrich-Ebert-Stiftung (FES) (2024), xv, 26 pp.
Protesta pacífica: Conceptos y consejos
Caracas: Espacio Público (2023), 30 pp.
Write for Rights 2022 Campaign Report
Amnesty International (2023), 62 pp.
"For the twenty-second consecutive year, Write for Rights activities took place across the world. While online actions continued to increase, we also saw a major return to offline events, as Covid 19 restrictions were lifted in most countries. From running marathons in Zimbabwe, to music concerts in
...
Social Media Marketing for Book Publishers
London: Routledge (2023), xv, 184 pp.
"Providing a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry. Taking a hands-on, practical approach, Social Media Marketing
...
Talking about poverty: Lessons learnt
York: Joseph Rowntree Foundation (JRF); Rights Evaluation Studio (2023), ii, 98 pp.
"The Talking about Poverty (TaP) project, which ran from 2016 to 2021, aimed to develop a more effective way of communicating about UK poverty through ‘framing’ – an evidence-based communications strategy. For this project, the Joseph Rowntree Foundation (JRF) worked with the FrameWorks Instit
...
Documentary Storytelling: Creative Nonfiction on Screen
New York; London: Routledge, 5th ed. (2023), xix, 373 pp.
"For nearly two decades, Documentary Storytelling has reached filmmakers and filmgoers worldwide with its unique focus on the key ingredient for success in the global documentary marketplace: storytelling. As this revised, updated fifth edition makes clear, nonfiction storytelling is not limited to
...
The Dynamics of Influencer Marketing: A Multidisciplinary Approach
London; New York: Routledge (2023), ix, 210 pp.
"YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence. What
...
Meta-Synthesis of UN Women Evaluations on Advocacy and Communications
New York; Independent Evaluation Service (IES): UN Women (2023), ix, 32 pp.
"This meta-synthesis collates evaluation insights and evidence on the advocacy and communications efforts related to the key results areas of UN Women’s Strategic Plan: Governance and Participation in Public Life; Women’s Economic Empowerment; Ending Violence Against Women; and Women, Peace and
...
Strategic Communication: Campaign Planning
London; New York: Routledge, 3rd ed. (2023), xx, 278 pp.
"Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium
...
