Campaigning, Advocacy, PR
TOOLBOX

This toolbox offers you training materials and good practice experiences on campaigning, advocacy and public relations. We focus in particular on

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"Este módulo presenta un proceso paso a paso que permitirá a los miembros de las organizaciones, o campañas, interesados en mejorar su visibilidad e impacto, formular estrategias de comunicación efectivas para el cambio social y de comportamiento. Aunque se han desarrollado múltiples modelos de ... more
"Authoritarianism operates on a visceral level rather than relying on arguments. How can we counter authoritarian affects? This publication brings together more than 50 first-hand accounts of anti-authoritarian movements, activists, artists, and scholars from around the world, focusing on the sensuo ... more
"This guide is intended to help creators producing or thinking about making shortform video content seeking to counter extremism. Our goal is not to tell you what to create; your original content is what makes your channel creative and organic. Instead, we hope to provide you with tools and tips to ... more
"How do we make anti-racism, decolonization, equity, diversity, and inclusion vital elements of the research and development of games and playable media? What can we do to ensure that our methods and approaches are respectful and responsive to the needs of equity-deserving groups? How might we bette ... more
"Digitalization is fundamentally changing media ecosystems and posing ethical challenges for media and communication practitioners. One of the professions affected is public relations (PR), which today can analyze target groups based on their digital data traces or spread messages via paid digital c ... more
"This toolkit is a step-by-step guide to develop, produce, broadcast, and monitor a social and behavior change (SBC) mass media campaign. The outputs from this creative development process can and should be used to guide the design of additional communication channels in an integrated, mixed-media c ... more
"This comprehensive guide has four sections taking you through preparations, planning, developing, and implementing to monitoring and evaluating your campaign. We do not expect you to read this document in one sitting, but rather use it as you develop your social media campaign." (How to use this gu ... more
"In this fully updated Fifth Edition, three of today's most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis. This acclaimed book presents the discourse of renewal as a theory to manage crises effectively. The book provid ... more
"Providing a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry. Taking a hands-on, practical approach, Social Media Marketing ... more
"This meta-synthesis collates evaluation insights and evidence on the advocacy and communications efforts related to the key results areas of UN Women’s Strategic Plan: Governance and Participation in Public Life; Women’s Economic Empowerment; Ending Violence Against Women; and Women, Peace and ... more
"For nearly two decades, Documentary Storytelling has reached filmmakers and filmgoers worldwide with its unique focus on the key ingredient for success in the global documentary marketplace: storytelling. As this revised, updated fifth edition makes clear, nonfiction storytelling is not limited to ... more
"This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and NGO communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches ... more
"Lifestyle, voyage, politique, sport, culture : tous les secteurs investissent les espaces publicitaires des sites et confient à de nouveaux ambassadeurs le soin de faire connaître auprès de communautés leurs idées, leurs produits, leurs marques. Des acteurs s'organisent dans ce nouvel écosyst ... more
"The biennial Nonprofit Tech for Good Report seeks to gain a better understanding of how nonprofit organizations use technology for digital marketing and fundraising. The 2023 report is based on the survey responses of 1,732 nonprofit professionals that subscribe to or follow Nonprofit Tech for Good ... more
"Hier lernen Sie, was eine Pressemeldung bereits benötigt, bevor Sie sie formuliert haben, und warum Relevanz so wichtig ist. Jede Pressemeldung braucht einen Anlass. Dieses Handbuch erklärt Ihnen, wie solche Anlässe aussehen können und welche Kriterien diese erfüllen sollten, um medienwirksam ... more