Campaigning, Advocacy, PR
TOOLBOX

This toolbox offers you training materials and good practice experiences on campaigning, advocacy and public relations. We focus in particular on

We strive to include a wide variety of sources. Are your favourite materials not yet included? We would be delighted if you would share them with us.

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"Este módulo presenta un proceso paso a paso que permitirá a los miembros de las organizaciones, o campañas, interesados en mejorar su visibilidad e impacto, formular estrategias de comunicación efectivas para el cambio social y de comportamiento. Aunque se han desarrollado múltiples modelos de ... more
"This toolkit is a step-by-step guide to develop, produce, broadcast, and monitor a social and behavior change (SBC) mass media campaign. The outputs from this creative development process can and should be used to guide the design of additional communication channels in an integrated, mixed-media c ... more
"Authoritarianism operates on a visceral level rather than relying on arguments. How can we counter authoritarian affects? This publication brings together more than 50 first-hand accounts of anti-authoritarian movements, activists, artists, and scholars from around the world, focusing on the sensuo ... more
"El presente manual representa un importante y valioso esfuerzo por poner el foco en el relacionamiento con comunidades. Surge de una investigación de campo que resume acciones de empresas interesadas en conocer a sus grupos de interés externos y, de manera específica, a las comunidades a quienes ... more

Strategic Communication: Campaign Planning

London; New York: Routledge, 3rd ed. (2023), xx, 278 pp.
"Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium ... more
"From the founder of empowerment evaluation (EE), a framework uniquely suited to advancing social justice causes, this book explains the theories, principles, and steps of conducting EE from scratch or within a preexisting evaluation or work plan. David M. Fetterman describes how EE enables program ... more
"This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and NGO communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches ... more
"Este soporte de sistematización revela el conjunto de experiencias a través de las cuales el grupo ha podido construir la estrategia que presenta la Editorial 3600 para cumplir su objetivo de posicionamiento, para ello la narración está redactada en primera persona plural, haciendo referencia a ... more

Ongoing Crisis Communication: Planning, Mananging, and Responding

Los Angeles et al.: Sage, 6th ed. (2023), xiv, 287 pp.
"Author W. Timothy Coombs explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. Ongoing Crisis Communication: Planning, Managing, and Responding, Sixth Edition provides an integrated approach to cri ... more
"In this fully updated Fifth Edition, three of today's most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis. This acclaimed book presents the discourse of renewal as a theory to manage crises effectively. The book provid ... more
"Lifestyle, voyage, politique, sport, culture : tous les secteurs investissent les espaces publicitaires des sites et confient à de nouveaux ambassadeurs le soin de faire connaître auprès de communautés leurs idées, leurs produits, leurs marques. Des acteurs s'organisent dans ce nouvel écosyst ... more
"For the twenty-second consecutive year, Write for Rights activities took place across the world. While online actions continued to increase, we also saw a major return to offline events, as Covid 19 restrictions were lifted in most countries. From running marathons in Zimbabwe, to music concerts in ... more
"As the dominant narrative forms in the age of media convergence, films and games call for a transmedial perspective in narratology. Games allow a participatory reception of the story, bringing the transgression of the ontological boundary between the narrated world and the world of the recipient in ... more
"This comprehensive guide has four sections taking you through preparations, planning, developing, and implementing to monitoring and evaluating your campaign. We do not expect you to read this document in one sitting, but rather use it as you develop your social media campaign." (How to use this gu ... more
"There is a profoundly troubling history of research being done on Indigenous peoples without regard for their priorities and accompanying calls to decolonize health research. Storytelling methods can privilege Indigenous voices in research. Indigenous people’s knowledge systems have existed for m ... more
"YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence. What ... more