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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Voces con propósito: Manual de estrategias de comunicación para el desarrollo y el cambio social. Módulo conceptual
Key Guides
Barranquilla: Editorial Universidad del Norte; Friedrich-Ebert-Stiftung (FES) (2024), xvi, 106 pp.
"Das DiskursGlossar ist ein Online-Lexikon zur strategischen Kommunikation. Auf Basis aktueller Forschung bietet es kompakte und anschauliche Informationen zu Phänomenen diskursiver Kämpfe, wie wir sie in Medien, Politik, Recht und Zivilgesellschaft beobachten können. Das Glossar soll dazu beitra
...
Mémento de contre-influence : Comment réagir face à une attaque informationnelle
Paris: L'Harmattan (2024), 207 pp.
"L'époque n'a jamais été aussi propice aux jeux d'influence. Face aux crises auxquelles le dirigeant doit faire face, l'attaque informationnelle prend aujourd'hui le dessus. Qu'elle soit intentionnelle ou opportuniste, elle peut faire des dégâts significatifs sur la très précieuse réputation
...
Voces con propósito: Manual de estrategias de comunicación para el desarrollo y el cambio social. Módulo del facilitador
Key Guides
Barranquilla: Editorial Universidad del Norte; Friedrich-Ebert-Stiftung (FES) (2024), xv, 26 pp.
Unleashing the potential of short-form video: A guide for creators making content to counter extremism
Swansea University (2024), 8 pp.
"This guide is intended to help creators producing or thinking about making shortform video content seeking to counter extremism. Our goal is not to tell you what to create; your original content is what makes your channel creative and organic. Instead, we hope to provide you with tools and tips to
...
"This toolkit is a step-by-step guide to develop, produce, broadcast, and monitor a social and behavior change (SBC) mass media campaign. The outputs from this creative development process can and should be used to guide the design of additional communication channels in an integrated, mixed-media c
...
Integrating supply and demand in social marketing programs: The Nosh-e-Jaan campaign to promote nutrition in Afghanistan
Health Marketing Quarterly, volume 42, issue 1 (2024), pp. 24-47
"This case study describes a successful nutrition social marketing program in Afghanistan. By building up the domestic soy industry and supply chain, while creating consumer demand for high-protein soy products to combat malnutrition, the Nosh-e-Jaan campaign rebalanced the market dynamics for this
...
ADE for Games: Approaches to Anti-Racism, Decolonization, Equity, Diversity, and Inclusion in Games Research and Creation
Pittsburgh: Play Story Press (2024), viii, 241 pp.
"How do we make anti-racism, decolonization, equity, diversity, and inclusion vital elements of the research and development of games and playable media? What can we do to ensure that our methods and approaches are respectful and responsive to the needs of equity-deserving groups? How might we bette
...
Social Media Marketing for Book Publishers
London: Routledge (2023), xv, 184 pp.
"Providing a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry. Taking a hands-on, practical approach, Social Media Marketing
...
Narratives Crossing Boundaries: Storytelling in a Transmedial and Transdisciplinary Context
Bielefeld: transcript Verlag (2023), 280 pp.
"As the dominant narrative forms in the age of media convergence, films and games call for a transmedial perspective in narratology. Games allow a participatory reception of the story, bringing the transgression of the ontological boundary between the narrated world and the world of the recipient in
...
Pressemeldungen mit Wirkung: Praxishandbuch für erfolgreiches Schreiben
Potsdam: Friedrich Naumann Stiftung (2023), 46 pp.
"Hier lernen Sie, was eine Pressemeldung bereits benötigt, bevor Sie sie formuliert haben, und warum Relevanz so wichtig ist. Jede Pressemeldung braucht einen Anlass. Dieses Handbuch erklärt Ihnen, wie solche Anlässe aussehen können und welche Kriterien diese erfüllen sollten, um medienwirksam
...
Write for Rights 2022 Campaign Report
Amnesty International (2023), 62 pp.
"For the twenty-second consecutive year, Write for Rights activities took place across the world. While online actions continued to increase, we also saw a major return to offline events, as Covid 19 restrictions were lifted in most countries. From running marathons in Zimbabwe, to music concerts in
...
The Social Media Monetisation Playbook
Key Guides
International Media Support (IMS); On.ge (2023), 46 pp.
"This playbook is designed for media managers and journalists who are looking to monetise their social media channels and diversify their income — particularly in countries where English is not the predominant language. It will provide you with practical strategies and tips for creating and moneti
...
Talking about poverty: Lessons learnt
York: Joseph Rowntree Foundation (JRF); Rights Evaluation Studio (2023), ii, 98 pp.
"The Talking about Poverty (TaP) project, which ran from 2016 to 2021, aimed to develop a more effective way of communicating about UK poverty through ‘framing’ – an evidence-based communications strategy. For this project, the Joseph Rowntree Foundation (JRF) worked with the FrameWorks Instit
...
Using Social Media for Health Behavior Change: Technical How-To Guide
Key Guides
FHI 360 (2023), 50 pp.
"This comprehensive guide has four sections taking you through preparations, planning, developing, and implementing to monitoring and evaluating your campaign. We do not expect you to read this document in one sitting, but rather use it as you develop your social media campaign." (How to use this gu
...
Stratégie pour convaincre l'opinion publique
Dance 4 Life (2023), 19 pp.
Empowerment Evaluation and Social Justice: Confronting the Culture of Silence
New York; London: Guilford Press (2023), xiv, 171 pp.
"From the founder of empowerment evaluation (EE), a framework uniquely suited to advancing social justice causes, this book explains the theories, principles, and steps of conducting EE from scratch or within a preexisting evaluation or work plan. David M. Fetterman describes how EE enables program
...
Strategic Communication: Campaign Planning
London; New York: Routledge, 3rd ed. (2023), xx, 278 pp.
"Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium
...
