"This playbook is designed for media managers and journalists who are looking to monetise their social media channels and diversify their income — particularly in countries where English is not the predominant language. It will provide you with practical strategies and tips for creating and monetising content on social media, as well as insights into the unique challenges and opportunities that come with operating in a non-English speaking environment. Whether you’re a seasoned media professional or a novice just starting out, this book is the perfect guide to help you navigate the complex world of social media monetisation and succeed in the digital age." (Introduction, page 7)

"This playbook was written based on the experiences — both the successes and failures — of On.ge, a digital media outlet based in Georgia, in the Caucasus region. Despite operating in a region and language not favoured by most social media platforms in their official monetisation programs, On.ge has succeeded in leveraging their social media assets to create a viable and sustainable source of income. In Georgia, as in many other markets, many of the traditional methods of monetising social media are not readily available. Advertising revenue from large corporations is limited, due to the small size of the market, and sponsored content can be ineffective due to the language barrier. Therefore, media managers and journalists in a country like Georgia need to be creative and think outside the box when it comes to monetising their channels. This can include developing unique content and building a loyal following in order to leverage partnerships and collaborations, or exploring alternative revenue streams such as affiliate marketing and e-commerce. The key is to be open-minded and willing to try new things, and not to be discouraged by the limitations of the market. With ingenuity and determination, it is possible to diversify your income wherever you are working, and to succeed in the world of social media monetisation. This playbook is an attempt to share some of those methods and ideas developed to monetise social media in a country where English is not a prominent language. While it could prove useful for any media outlet wishing to explore and experiment with alternative forms of monetisation, it will be most beneficial in countries where direct platform monetisation is unavailable, as it draws mainly on the experience, success and experiments with social media (SoMe) monetisation by On.ge, one of Georgia’s leading digital media. It offers both conventional and unconventional means to assess and grow social media channels, and provides ideas on how to turn that engagement into money. The playbook will break down some of the strategies and insights that can help you navigate the challenges of social media monetisation, and prepare you to adjust your strategies accordingly. The scope of this playbook is limited to the experiences of independent media in Eastern Europe on key social media channels (Facebook, Instagram, Tiktok, YouTube)." (Page 7-8)