Toolbox Campaigning, Advocacy, PR

Campaigning, Advocacy, PR

TOOLBOX

Campaigning, Advocacy, PR

This toolbox offers you training materials and good practice experiences on campaigning, advocacy and public relations. We focus in particular on

We strive to include a wide variety of sources. Are your favourite materials not yet included? We would be delighted if you would share them with us.

Filter

870

Sort by:

Direction:

External Link (88)

Evaluation findings report: A norms and behaviour change campaign targeting employers of child domestic workers in Ethiopia

Eric Vaughan, Catharine Russell

Altai Consulting; Freedom Fund (2023), 39 pp.

"Child domestic workers (CDWs) in Ethiopia tend to face challenging working conditions with limited access to education. Child domestic work refers to live-in or live-out work done in a household where the child’s biological parents do not reside and which often but does not always include some fo ... rm of remuneration. Child domestic work is common in Addis Ababa as it serves as an entry point into the labour market for girls migrating from rural to urban areas in Ethiopia (Erulkar et al., 2017). Indeed, a recent study estimated the prevalence of domestic work among girls aged 12–17 in Addis Ababa to be 37% (Erulkar et al., 2022). Though domestic work is not necessarily a harmful form of child labour, CDWs in Ethiopia often face mistreatment and abuse from their employers (Population Council and Freedom Fund, 2021). This mistreatment is linked to broader social norms which place CDWs as inferior and less worthy than other members of the household. In an effort to change norms and behaviours towards the treatment of CDWs, the Freedom Fund implemented a norms and behavioural change campaign (NBCC) in 2022. The NBCC targeted employers of CDWs in Addis Ababa. It was funded through the Program to End Modern Slavery, an initiative of the United States Department of State’s Office to Monitor and Combat Trafficking in Persons and was part of the Freedom Fund’s broader ‘Reducing the Prevalence of Child Domestic Servitude in Ethiopia’ programme. Based on the findings of formative research, the main objectives of the NBCC were to shift norms and behaviours relating to CDWs’ working conditions and access to education. [...] The NBCC reached 57% of employers interviewed during the baseline. Television was by far the main medium through which respondents were exposed to the campaign (95%) followed by online media (13%), physical posters (13%), and community discussions (6%). Using data on recall of campaign materials and participation in campaign activities, respondents were classified into three categories based on level of exposure: no exposure (43%), low exposure (17%), and high exposure (40%). The NBCC’s reach appears to have been uneven as younger respondents, women, and those with more education tended to have a higher level of exposure. Survey findings emphasised the differences in working conditions and access to school between CDWs who are related to their employer and those who are not. Whereas some CDWs are recruited as domestic workers, others are relatives of their employer (for example, a niece) and have been sent by their family to live in Addis Ababa. Those in the first category tend to work longer hours, as reported by their employer (35 per week compared to 24 for those related to their employer) and are less likely to be enrolled in school (25% compared to 75%)." (Executive summary) more

Download (17)

Pressemeldungen mit Wirkung: Praxishandbuch für erfolgreiches Schreiben

Martin Roos

Potsdam: Friedrich Naumann Stiftung (2023), 46 pp.

"Hier lernen Sie, was eine Pressemeldung bereits benötigt, bevor Sie sie formuliert haben, und warum Relevanz so wichtig ist. Jede Pressemeldung braucht einen Anlass. Dieses Handbuch erklärt Ihnen, wie solche Anlässe aussehen können und welche Kriterien diese erfüllen sollten, um medienwirksam ... more

External Link (86)

Better conversations about ethical storytelling: Bringing together different perspectives from the development, humanitarian, and philanthropic sectors
Key Guides

M&C Saatchi World Services (2023), 110 pp.

Download (22)

The Dynamics of Influencer Marketing: A Multidisciplinary Approach

José María Alvarez Monzoncillo (ed.)

London; New York: Routledge (2023), ix, 210 pp.

"YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence. What ... more

External Link (98)

Google Scholar (75)

WorldCat (102)

Documentary Storytelling: Creative Nonfiction on Screen

Sheila Curran Bernard

New York; London: Routledge, 5th ed. (2023), xix, 373 pp.

"For nearly two decades, Documentary Storytelling has reached filmmakers and filmgoers worldwide with its unique focus on the key ingredient for success in the global documentary marketplace: storytelling. As this revised, updated fifth edition makes clear, nonfiction storytelling is not limited to ... more

Download (31)

Segundo Foro Latinoamericano de Cine e Impacto Social: Memoria Gráfica

Acción Impacta Cine; Taturana; Ambulante (2023), 60 pp.

External Link (88)

Talking about poverty: Lessons learnt

York: Joseph Rowntree Foundation (JRF); Rights Evaluation Studio (2023), ii, 98 pp.

"The Talking about Poverty (TaP) project, which ran from 2016 to 2021, aimed to develop a more effective way of communicating about UK poverty through ‘framing’ – an evidence-based communications strategy. For this project, the Joseph Rowntree Foundation (JRF) worked with the FrameWorks Instit ... ute, which is a not-for-profit communications research organisation based in the United States. In 2021, a sister organisation, FrameWorks UK, was established in the United Kingdom (UK), which focuses on supporting mission-driven organisations to apply strategic communications research in practice. The TaP project set out to understand the public’s attitudes to poverty in the UK and used insight from research with 20,000 people (Volmert et al, 2016) to develop ways to talk about poverty in a more effective way. To challenge the unhelpful narratives identified in the research, the project developed an evidence-based communications strategy (‘poverty framing’) to increase the public’s understanding of UK poverty and provide support for measures to address it. [...] There are some key development areas for future framing projects such as stronger project planning and management, monitoring and evaluation, and sustainability planning. However, the TaP project made PWLE who were engaged in the project feel more hopeful about the future and confident that the project would have a positive, accumulative effect on how poverty is being talked about in public discourse, with some indications that the project may have had some influence in the media and the House of Commons. The TaP project created a buzz in the third sector and was credited with helping to build a movement, leading to a more co-ordinated sector. While we identified a need and desire to engage the third sector and PWLE earlier on in the project, the vast majority of third sector partners and allies who were engaged in our evaluation both valued and used the framing in their work, crediting the framing with adding more dignity, positivity and effectiveness to their communications. The TaP project brought hundreds of organisations together for the Keep the Lifeline campaign and provided a robust and evidence-based communications strategy for their internal staff and external allies." (Executive summary, pages 3-6) more

Download (28)

Road Safety Advocacy Toolkit: Developing a Media Advocacy Action Plan

Geneva: Global Road Safety Partnership; International Federation of Red Cross and Red Crescent Societies (IFRC) (2023), 5 pp.

Google Scholar (81)

WorldCat (90)

Empowerment Evaluation and Social Justice: Confronting the Culture of Silence

David M. Fetterman

New York; London: Guilford Press (2023), xiv, 171 pp.

"From the founder of empowerment evaluation (EE), a framework uniquely suited to advancing social justice causes, this book explains the theories, principles, and steps of conducting EE from scratch or within a preexisting evaluation or work plan. David M. Fetterman describes how EE enables program ... more

External Link (97)

Google Scholar (85)

WorldCat (81)

Social Media Marketing for Book Publishers

Miriam J. Johnson, Helen A. Simpson

London: Routledge (2023), xv, 184 pp.

"Providing a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry. Taking a hands-on, practical approach, Social Media Marketing ... more

External Link (117)

The Social Media Monetisation Playbook
Key Guides

International Media Support (IMS); On.ge (2023), 46 pp.

"This playbook is designed for media managers and journalists who are looking to monetise their social media channels and diversify their income — particularly in countries where English is not the predominant language. It will provide you with practical strategies and tips for creating and moneti ... more

External Link (100)

Google Scholar (92)

WorldCat (79)

Strategic Communication: Campaign Planning

James Scott Mahoney

London; New York: Routledge, 3rd ed. (2023), xx, 278 pp.

"Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium ... more

External Link (90)

2023 Nonprofit Tech for Good Report

Nonprofit Tech for Good (2023), 22 pp.

"The biennial Nonprofit Tech for Good Report seeks to gain a better understanding of how nonprofit organizations use technology for digital marketing and fundraising. The 2023 report is based on the survey responses of 1,732 nonprofit professionals that subscribe to or follow Nonprofit Tech for Good ... more

Download (19)

Protesta pacífica: Conceptos y consejos

Débora Calderón

Caracas: Espacio Público (2023), 30 pp.

Download (22)

Boîte à outils pour le plaidoyer sur la protection

Network for Empowered Aid Response (NEAR); Global Protection Cluster; Oxfam; Humanitarian Policy Group (HPG) (2023), 99 pp.

Download (27)

Who owns the story? Live financial testing of charity vs participant led storytelling in fundraising

Jes Crombie, David Girling

London College of Communication; University of East Anglia (2022), 53 pp.

"This project demonstrates that there is another way of gathering and sharing the stories of people living in poverty around the world. Until now, there has been much positive and enthusiastic discussion amongst INGO communications and fundraising professionals about how to change the way we tell st ... more

Download (27)

Early Warning Alert and Response in Emergencies: An Operational Guide

World Health Organization (WHO) (2022), xiv, 189 pp.

Download (21)

Guide de l'UNICEF pour le plaidoyer des jeunes

UNICEF (2022), 87 pp.

Download (31)

Advocacy Toolkit for Diaspora Organizations

Adrien Bory, Evan Jones

Danish Refugee Council (DRC); Asia Displacement Solutions Platform (ADSP) (2022), 61 pp.

External Link (102)

Google Scholar (96)

WorldCat (96)

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Key Guides

Helen Katz

New York; London: Routledge, 8th ed. (2022), xix, 228 pp.

"The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes. Starting with the broader context in which media planning occurs, including a basic understanding of competitive spending and target audiences, the book takes readers t ... more

Better conversations about ethical storytelling: Bringing together different perspectives from the development, humanitarian, and philanthropic sectors Key Guides

The Social Media Monetisation Playbook Key Guides

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying Key Guides

Better conversations about ethical storytelling: Bringing together different perspectives from the development, humanitarian, and philanthropic sectors
Key Guides

The Social Media Monetisation Playbook
Key Guides

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Key Guides