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Key Guidance
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Public Interest Communications: Strategy for Changemakers
Key Guidance
New York; London: Routledge (2025), xii, 344 pp.
"Written by two practitioners with deep professional experience, this book introduces readers to public interest communications, which takes an evidence-based approach to using strategic communications to drive positive social change. Each chapter includes accessible, applicable insights, exercises
...
Voces con propósito: Manual de estrategias de comunicación para el desarrollo y el cambio social. Módulo del facilitador
Key Guidance
Barranquilla: Editorial Universidad del Norte;Friedrich-Ebert-Stiftung (FES) (2024), xv, 26 pp.
Voces con propósito: Manual de estrategias de comunicación para el desarrollo y el cambio social. Módulo del participante
Key Guidance
Barranquilla: Editorial Universidad del Norte;Friedrich-Ebert-Stiftung (FES) (2024), xiv, 76 pp.
"Este módulo presenta un proceso paso a paso que permitirá a los miembros de las organizaciones, o campañas, interesados en mejorar su visibilidad e impacto, formular estrategias de comunicación efectivas para el cambio social y de comportamiento. Aunque se han desarrollado múltiples modelos de
...
Voces con propósito: Manual de estrategias de comunicación para el desarrollo y el cambio social. Módulo conceptual
Key Guidance
Barranquilla: Editorial Universidad del Norte;Friedrich-Ebert-Stiftung (FES) (2024), xvi, 106 pp.
DiskursGlossar
Siegen: Universität Siegen, Forschungsgruppe Diskursmonitor und Diskursintervention (2024)
"Das DiskursGlossar ist ein Online-Lexikon zur strategischen Kommunikation. Auf Basis aktueller Forschung bietet es kompakte und anschauliche Informationen zu Phänomenen diskursiver Kämpfe, wie wir sie in Medien, Politik, Recht und Zivilgesellschaft beobachten können. Das Glossar soll dazu beitra
...
Strategic Communication: Campaign Planning
London; New York: Routledge, 3rd ed. (2023), xx, 278 pp.
"Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium
...
Agrarkommunikation: Eine Einführung in Theorie, Konzeption und Umsetzung
Wiesbaden: Springer Gabler (2022), xv, 395 pp.
"Ziel des Buches ist es, ein grundsätzliches Verständnis zu schaffen und methodische Herangehensweisen darüber zu vermitteln, was erfolgreiche Kommunikation in diesem Branchenkontext auszeichnet und welche Wirkungen sich mit Kommunikation erzielen lassen - veranschaulicht an vielen Fallbeispielen
...
Caja de herramientas para la comunicación institucional y personal
Konrad-Adenauer-Stiftung (KAS);infociudadana (2022), 59 pp.
"La planificación en comunicación institucional colabora a organizar lo que se pretende comunicar. Una buena planificación ayuda a direccionar los objetivos que se pretenden lograr, define los públicos a los que se intenta involucrar y establece cuáles son las herramientas más efectivas para c
...
Planificación y gestión de procesos comunicacionales
Key Guidance
La Plata: Universidad Nacional de la Plata, Facultad de Periodismo y Comunicación Social;Ediciones de Periodismo y Comunicación (EPC) (2020), 230 pp.
Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Participant's Module
Key Guidance
Windhoek: Friedrich-Ebert-Stiftung (FES);Universidad del Norte (2019), vii, 64 pp.
"This module presents a step-by-step process that will enable members of organisations, or campaigns, interested in improving their visibility and impact, to formulate effective communication strategies for social and behavioural change Chapter One includes elements that help situate the design of t
...
Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Conceptual Module
Key Guidance
Windhoek: Friedrich-Ebert-Stiftung (FES);Universidad del Norte (2019), vii, 82 pp.
"This module provides key conceptual and theoretical elements for participants to gain a deeper understanding of the underlying processes and methodologies that guide the design, implementation and evaluation of a communication strategy. There are many definitions and approaches that vary depending
...
Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Facilitator's Module
Key Guidance
Windhoek: Friedrich-Ebert-Stiftung (FES);Universidad del Norte (2019), ix, 21 pp.
"This module provides methodological support for the facilitation of workshops aimed at assisting social, community, state and non-governmental organisations in the formulation of communication strategies for development and social change. Facilitators are advised to use this module to plan and prep
...
The Communication Strategy Handbook: Toolkit for Creating a Winning Strategy
New York et al.: Peter Lang (2019), xii, 174 pp.
" The Communication Strategy Framework introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication. Taking an iterative approach and continually reflecting on whether your choices remain congruent enables you to continually adapt to changi
...
GuÃa para la gestión de la comunicación en las instituciones
Key Guidance
Lima: Brot für die Welt, Oficina Regional Andina;Calandria (2019), 112 pp.
"El documento consta de seis capÃtulos, a través de los cuales se presenta de manera conceptual y metodológica que debemos considerar para ir diseñando nuestro plan o estrategia de comunicación.
El primer capÃtulo aborda el contexto institucional del cual parte la comunicación en las instituc
...
Liderazgo estratégico y gestión de la comunicación
Pamplona: EUNSA (2019), 322 pp.
"La comunicación corporativa opera en un entorno cada vez más complejo y exigente. Las presiones desde el entorno de la organización implican nuevas rendiciones de cuentas, compromiso con los grupos de interés, aumento del cinismo público y un nuevo ecosistema comunicativo. Internamente, tambiÃ
...
Communications Toolkit: A Guide to Navigating Communications for Social Impact
Key Guidance
Los Angeles: Cause Communications, 4th ed. (2019), xiii, 100 pp.
"While there are many books, digital libraries, workshops, and presentations on individual aspects of communications for social impact, few resources succinctly cover the broad spectrum of communications needs for this field. To determine the content of the Toolkit, we conducted national qualitative
...
Publicidad con sentido social
Inspiring Practice
Universidad Pontificia Bolivariana (2019), 286 pp.
"[...] Lamentablemente, en nuestro paÃs, las teorÃas asociadas al mercadeo y la publicidad social son escasas, y los teóricos que se pueden asociar a estas propuestas son, por lo mismo, bastante limitados. En contraposición, y muy a pesar de que Colombia cuente con pocos investigadores, las camp
...
Strategic Planning for Public Relations
Key Guidance
London; New York: Routledge (2017), xxxiv, 540 pp.
"Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing professions of public relations and strat
...
Handbuch Strategische Kommunikation: Grundlagen - innovative Ansätze - praktische Umsetzungen
Wiesbaden: Springer Gabler, 2., vollst. überarb. und erw. Aufl. (2016), xvi, 610 pp.
"Der erste Band der „Handbuchreihe Kommunikation“ beschäftigt sich mit der mittel- bis langfristigen Schwerpunktlegung der Kommunikation von Unternehmen. Dem Leser wird ein Überblick über die verschiedenen Themenfelder der Kommunikation unter strategischen Aspekten gegeben. Neben den Grundlag
...
La incidencia como camino para la construcción de ciudadanÃa: Una propuesta para trabajar desde la comunicación
Buenos Aires: Patria Grande (2016), 220 pp.
