"We hope this toolkit will support you in creating exciting and memorable content for community radio programmes wherever you are. This toolkit contains the messages and facts from the global campaign. It has not been tailored for any specific region, country or area. We count on you to consider how
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to make this campaign most relevant to your audiences - drawing on local data and voices from your communities. The toolkit suggests several types of shows that community radio stations can create. If you want to include specific facts and statistics about your country, area or community, please work with organizations in your local network that can help." (About this toolkit, page 9)
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"The African Farm Radio Research Initiative (AFRRI) was a 42-month action research project implemented by Farm Radio International (FRI) in partnership with World University Service of Canada (WUSC), and with the support of the Bill & Melinda Gates Foundation. An estimated 40 million farmers in five
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different countries were served by the AFRRI partnership with 25 radio stations. Farmers engaged in the design and development of farm radio programming were almost 50 per cent more likely to take up agricultural practices deemed to improve their food security than passive listeners. Those in what AFRRI deemed "active listening communities" (ALCs) were 10 times more likely to adopt the practice than those farmers who had no access to the farm radio programs. Farmers demonstrated increased knowledge of agriculture innovations as a result of listening to AFRRI radio programs, with up to 96% of some radio listeners scoring at least 60% on a follow-up knowledge quiz about the promoted farm practices [.] Farmers participate in selecting the focus – or topic – of the radio campaign, choose the time of broadcast, and are intimately engaged in the ongoing development of the farm radio programming over a set number of weeks; including as central agents of the knowledge-sharing process. Lively and entertaining formats are designed to attract listeners. [.] This report presents and discusses the key findings from an in-depth evaluation of 15 round-two Participatory Radio Campaigns (PRCs) – three PRCs in each of the five countries involved in AFRRI. AFRRI examined a mix of radio stations – community, associative, commercial, and state. Tools used for this evaluation included 4,500 household surveys (300 per radio station) in 90 communities, farm visits and field measurements, key informant interviews, and collection of secondary data (from other sources, such as national agricultural extension services)." (Executive summary, page 5)
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"Participatory Radio Campaigns (PRCs) were developed by Farm Radio International as a way to help farmers learn about, evaluate, and introduce new agricultural practices that they are interested in trying. With training and facilitation support from Farm Radio International, selected radio stations
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work closely with farmers and farmer organizations, agricultural extension and advisory services, researchers and others to carefully plan and deliver a four-six month radio campaign. During the PRC, farmers are able to explore, exchange knowledge, gain information and share experiences with a new agricultural practice that can improve their family’s food security. Lively and entertaining, PRCs feature the voices, stories and perspectives of ordinary farmers through a mix of radio formats, including panel discussions, vox pops, village debates, phone-in shows, mini-dramas and music. Farmers provide feedback and are involved in monitoring and evaluating the PRCs throughout. New Information Communication Technologies (ICTs) such as cell phones, MP3 players, interactive voice response systems, and bulk SMS messaging systems are linked with radio to boost the interactivity, reach and accessibility of PRCs." (Page 2)
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"The radio campaign ”I’m a child but I have my rights too!” is run by the organization Plan in Burkina Faso, Togo, Mali, Senegal och Guinea. The campaign contains of five-minute-long reports, taking place in an environment that children is well familiar with, often the African countryside wher
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e the village community is strong and each one has its special place. The campaign entertains and informs (edutainment) and it invites the listener to discuss and reflect. The reports are broadcast in co-operation with local and national radio stations. Children are not only a big target group of the campaign but also important actors during the production and broadcasting. The essay ”Communicating rights for children” is the result of a Minor Field Study in Senegal and Burkina Faso. It is a case study of children´s participation in production and broadcasting of the radio campaign ”I’m a child but I have my rights too!”. The study contains two parts, an analysis and interviews where children and adults share their experiences from participating in the campaign." (Summary)
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