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The Replaybook: A Field Guide to the Climate and Information Crisis
Key Guidance

Stefanie Hankey (ed.)

Berlin: Tactical Tech (2025), 285 pp.

"We are experiencing a climate and information crisis. While temperatures rise, the digital information landscape is fast becoming a toxic wasteland. The distortion of knowledge is accelerating polarisation, radicalisation, and confusion — endangering our ability to respond to climate change. The ... more

Google Scholar (8)

WorldCat (8)

Soziale Bewegungen und Social Media: Handbuch für den Einsatz von Web 2.0

Hans Christian Voigt, Thomas Kreiml (eds.)

Wien: ÖGB-Verlag (2011), 392 pp.

"Mit „Soziale Bewegungen und Social Media“ liegt das erste Handbuch zum Einsatz von Social Media vor, das sich nicht dem wirtschaftlichen Nutzen und der kommerziellen Verwertung widmet, sondern das für Arbeitnehmer_innen und Betriebsrät_innen, Bürgerinitiativen, NGO und Gewerkschaften geschri ... more

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Google Scholar (17)

WorldCat (18)

Public Interest Communications: Strategy for Changemakers
Key Guidance

Ann Searight Christiano, Angela Bradbery

New York; London: Routledge (2025), xii, 344 pp.

"Written by two practitioners with deep professional experience, this book introduces readers to public interest communications, which takes an evidence-based approach to using strategic communications to drive positive social change. Each chapter includes accessible, applicable insights, exercises ... more

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Google Scholar (12)

WorldCat (13)

Integrating supply and demand in social marketing programs: The Nosh-e-Jaan campaign to promote nutrition in Afghanistan

Nedra Kline Weinreich, Mustafa Basij Rasikh

Health Marketing Quarterly, volume 42, issue 1 (2024), pp. 24-47

"This case study describes a successful nutrition social marketing program in Afghanistan. By building up the domestic soy industry and supply chain, while creating consumer demand for high-protein soy products to combat malnutrition, the Nosh-e-Jaan campaign rebalanced the market dynamics for this ... more

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Unleashing the potential of short-form video: A guide for creators making content to counter extremism

Simon Copeland, Jon Deedman, Kamil Yilmaz et al.

Swansea University (2024), 8 pp.

"This guide is intended to help creators producing or thinking about making shortform video content seeking to counter extremism. Our goal is not to tell you what to create; your original content is what makes your channel creative and organic. Instead, we hope to provide you with tools and tips to ... more

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ADE for Games: Approaches to Anti-Racism, Decolonization, Equity, Diversity, and Inclusion in Games Research and Creation

Daniel Harley, Gerald Voorhees (eds.)

Pittsburgh: Play Story Press (2024), viii, 241 pp.

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Guide d'action pour la communication et le plaidoyer médiatique: Huit éléments constitutifs d'une campagne de communication et de plaidoyer médiatique en matière de santé publique

Global Health Advocacy Incubator (2024), 30 pp.

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Voces con propósito: Manual de estrategias de comunicación para el desarrollo y el cambio social. Módulo del participante
Key Guidance

Jair Vega Casanova, Rafael Obregón Gálvez, Claudia Nieto Sánchez, Elizabeth Vargas Rosero, Camilo Pérez Qunitero, George W. Gathigi

Barranquilla: Editorial Universidad del Norte;Friedrich-Ebert-Stiftung (FES) (2024), xiv, 76 pp.

"Este módulo presenta un proceso paso a paso que permitirá a los miembros de las organizaciones, o campañas, interesados en mejorar su visibilidad e impacto, formular estrategias de comunicación efectivas para el cambio social y de comportamiento. Aunque se han desarrollado múltiples modelos de ... more

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Voces con propósito: Manual de estrategias de comunicación para el desarrollo y el cambio social. Módulo conceptual
Key Guidance

Jair Vega Casanova, Rafael Obregón Gálvez, Claudia Nieto Sánchez, Elizabeth Vargas Rosero, Camilo Pérez Qunitero, George W. Gathigi

Barranquilla: Editorial Universidad del Norte;Friedrich-Ebert-Stiftung (FES) (2024), xvi, 106 pp.

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Producing and Managing an SBC Mass Media Campaign
Key Guidance

Justin DeNormandie, Mwikali Kioko

Johns Hopkins Center for Communication Programs (2024)

"This toolkit is a step-by-step guide to develop, produce, broadcast, and monitor a social and behavior change (SBC) mass media campaign. The outputs from this creative development process can and should be used to guide the design of additional communication channels in an integrated, mixed-media c ... more

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Rompe la Burbuja: Guía para Convencer en Contextos Políticos Polarizados

Friedrich-Ebert-Stiftung (FES) (2024), 7 pp.

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Evaluation findings report: A norms and behaviour change campaign targeting employers of child domestic workers in Ethiopia

Eric Vaughan, Catharine Russell

Altai Consulting;Freedom Fund (2023), 39 pp.

"Child domestic workers (CDWs) in Ethiopia tend to face challenging working conditions with limited access to education. Child domestic work refers to live-in or live-out work done in a household where the child’s biological parents do not reside and which often but does not always include some fo ... rm of remuneration. Child domestic work is common in Addis Ababa as it serves as an entry point into the labour market for girls migrating from rural to urban areas in Ethiopia (Erulkar et al., 2017). Indeed, a recent study estimated the prevalence of domestic work among girls aged 12–17 in Addis Ababa to be 37% (Erulkar et al., 2022). Though domestic work is not necessarily a harmful form of child labour, CDWs in Ethiopia often face mistreatment and abuse from their employers (Population Council and Freedom Fund, 2021). This mistreatment is linked to broader social norms which place CDWs as inferior and less worthy than other members of the household. In an effort to change norms and behaviours towards the treatment of CDWs, the Freedom Fund implemented a norms and behavioural change campaign (NBCC) in 2022. The NBCC targeted employers of CDWs in Addis Ababa. It was funded through the Program to End Modern Slavery, an initiative of the United States Department of State’s Office to Monitor and Combat Trafficking in Persons and was part of the Freedom Fund’s broader ‘Reducing the Prevalence of Child Domestic Servitude in Ethiopia’ programme. Based on the findings of formative research, the main objectives of the NBCC were to shift norms and behaviours relating to CDWs’ working conditions and access to education. [...] The NBCC reached 57% of employers interviewed during the baseline. Television was by far the main medium through which respondents were exposed to the campaign (95%) followed by online media (13%), physical posters (13%), and community discussions (6%). Using data on recall of campaign materials and participation in campaign activities, respondents were classified into three categories based on level of exposure: no exposure (43%), low exposure (17%), and high exposure (40%). The NBCC’s reach appears to have been uneven as younger respondents, women, and those with more education tended to have a higher level of exposure. Survey findings emphasised the differences in working conditions and access to school between CDWs who are related to their employer and those who are not. Whereas some CDWs are recruited as domestic workers, others are relatives of their employer (for example, a niece) and have been sent by their family to live in Addis Ababa. Those in the first category tend to work longer hours, as reported by their employer (35 per week compared to 24 for those related to their employer) and are less likely to be enrolled in school (25% compared to 75%)." (Executive summary) more

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Nonprofit digital advocacy: A complete campaign guide

Bonterra (2023), 16 pp.

External Link (17)

Google Scholar (13)

WorldCat (14)

Strategic Communication: Campaign Planning

James Scott Mahoney

London; New York: Routledge, 3rd ed. (2023), xx, 278 pp.

"Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium ... more

Google Scholar (10)

WorldCat (13)

Empowerment Evaluation and Social Justice: Confronting the Culture of Silence

David M. Fetterman

New York; London: Guilford Press (2023), xiv, 171 pp.

"From the founder of empowerment evaluation (EE), a framework uniquely suited to advancing social justice causes, this book explains the theories, principles, and steps of conducting EE from scratch or within a preexisting evaluation or work plan. David M. Fetterman describes how EE enables program ... more

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Write for Rights 2022 Campaign Report

Amnesty International (2023), 62 pp.

"For the twenty-second consecutive year, Write for Rights activities took place across the world. While online actions continued to increase, we also saw a major return to offline events, as Covid 19 restrictions were lifted in most countries. From running marathons in Zimbabwe, to music concerts in ... more

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Boîte à outils pour le plaidoyer sur la protection

Network for Empowered Aid Response (NEAR);Global Protection Cluster;Oxfam;Humanitarian Policy Group (HPG) (2023), 99 pp.

The Replaybook: A Field Guide to the Climate and Information Crisis
Key Guidance

Soziale Bewegungen und Social Media: Handbuch für den Einsatz von Web 2.0

Public Interest Communications: Strategy for Changemakers
Key Guidance

Integrating supply and demand in social marketing programs: The Nosh-e-Jaan campaign to promote nutrition in Afghanistan

Unleashing the potential of short-form video: A guide for creators making content to counter extremism

ADE for Games: Approaches to Anti-Racism, Decolonization, Equity, Diversity, and Inclusion in Games Research and Creation

Guide d'action pour la communication et le plaidoyer médiatique: Huit éléments constitutifs d'une campagne de communication et de plaidoyer médiatique en matière de santé publique

Voces con propósito: Manual de estrategias de comunicación para el desarrollo y el cambio social. Módulo del participante
Key Guidance

Voces con propósito: Manual de estrategias de comunicación para el desarrollo y el cambio social. Módulo conceptual
Key Guidance

Producing and Managing an SBC Mass Media Campaign
Key Guidance

Rompe la Burbuja: Guía para Convencer en Contextos Políticos Polarizados

Evaluation findings report: A norms and behaviour change campaign targeting employers of child domestic workers in Ethiopia

Nonprofit digital advocacy: A complete campaign guide

Strategic Communication: Campaign Planning

Empowerment Evaluation and Social Justice: Confronting the Culture of Silence

Write for Rights 2022 Campaign Report

Road Safety Advocacy Toolkit: Developing a Media Advocacy Action Plan

Segundo Foro Latinoamericano de Cine e Impacto Social: Memoria Gráfica

Protesta pacífica: Conceptos y consejos

Boîte à outils pour le plaidoyer sur la protection

The Replaybook: A Field Guide to the Climate and Information Crisis Key Guidance

Public Interest Communications: Strategy for Changemakers Key Guidance

Voces con propósito: Manual de estrategias de comunicación para el desarrollo y el cambio social. Módulo del participante Key Guidance

Voces con propósito: Manual de estrategias de comunicación para el desarrollo y el cambio social. Módulo conceptual Key Guidance

Producing and Managing an SBC Mass Media Campaign Key Guidance

The Replaybook: A Field Guide to the Climate and Information Crisis
Key Guidance

Public Interest Communications: Strategy for Changemakers
Key Guidance

Voces con propósito: Manual de estrategias de comunicación para el desarrollo y el cambio social. Módulo del participante
Key Guidance

Voces con propósito: Manual de estrategias de comunicación para el desarrollo y el cambio social. Módulo conceptual
Key Guidance

Producing and Managing an SBC Mass Media Campaign
Key Guidance