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Methods applied
Journals
Output Type
Manual de advocacia: Um guia para pequenas ONGs
Lisboa: ACEP Associação para a Cooperação Entre os Povos (2022), 53 pp.
Can Social Media Output Help Shift Perceptions About Informal Waste Pickers in Bengaluru, India?
BBC Media Action (2022), 4 pp.
"Bengaluru […] generates 5,757 metric tonnes of solid waste per day. Estimates suggest that approximately 20,000-30,000 people are engaged in waste picking in the city. BBC Media Action's 'A Pathway to Respect, Identity, Dignity and Empowerment' (PRIDE) project aims to shift negative perceptions a
...
Practical Guide to Strategic Advocacy Planning
Key Guides
NCD Alliance (2022), 57 pp.
"Este documento define la comunicación estratégica para defensores de DD.HH., así como las etapas de esta y algunas recomendaciones estratégicas." (commbox)
Response: A Behavioural Insights Checklist for Designing Effective Communications. Practitioners’ Playbook
Key Guides
[authors] (2022), 21 pp.
"Reaching people with your message is one thing, influencing and changing their behaviour is quite another. Behavioural science provides tried and tested methods that help us to better understand how people think and behave. Armed with this knowledge we can design communications that more effectivel
...
"Inclusive advocacy is mindful of the impact of its goals and objectives on all members of society and ensures that those directly impacted are adequately represented. Strong and inclusive advocacy campaigns build commitment and a cohesive vision among those involved and speak with a strong and unit
...
Tools for Designing and Conducting Social and Behavior Change Evaluations
Arlington: USAID Advancing Nutrition (2022), iv, 16 pp.
"Social and behavior change (SBC) is a key component of effective multi-sectoral nutrition activities. High-quality evaluations of SBC components are essential to identifying what went well, what could have been done differently, and how to improve future program design. The tools included here acco
...
Online Campaigns from A to Z
Key Guides
"It is important to remember that building a relationship between a brand/project/organisation and the online community is a long and demanding journey where a good reputation is hard to gain, and can be lost overnight. When designing a campaign, communication, messages and content for social networ
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Steps Impact Toolkit
Cape Town: Steps (2022), 31 pp.
"The idea of telling stories for change or social impact through film is not new. Yet drafting and implementation of a film impact campaign has evolved over the last few years to include a network of impact practitioners sharing ideas and knowledge. Strategies, guidelines and models have emerged tha
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Message Testing in India for COVID-19 Vaccine Uptake: What Appeal and What Messenger Are Most Persuasive?
Human Vaccines & Immunotherapeutics, volume 18, issue 6 (2022), 13 pp.
"Few studies have examined the relationships between the different aspects of vaccination communication and vaccine attitudes. We aimed to evaluate the influence of three unique messaging appeal framings of vaccination from two types of messengers on COVID-19 vaccine acceptance in India. We surveyed
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Digital Media for Behavior Change: Review of an Emerging Field of Study
International Journal of Environmental Research and Public Health, volume 19, issue 9129 (2022), 14 pp.
"The purpose of the current paper is to provide an overview and describe methods in this emerging field, present use cases, describe a future agenda, and raise central questions to be addressed in future digital health research for behavior change. Digital media for behavior change employs three mai
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Media Advocacy Toolkit
Power to You(th); Sonke Gender Justice (2022), 12 pp.
Using Markers for Digital Engagement and Social Change: Tracking Meaningful Narrative Exchange in Transmedia Edutainment with Text Analytics Techniques
Digital Health, volume 8 (2022), pp. 1-18
"While social media offer an unprecedented opportunity for orchestrating large-scale communication campaigns, it is often difficult to track audience responses on various digital platforms over time and to ascertain if their engagement is aligned with the original intention. In this article, we shar
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"The purpose of this guide is to provide risk managers and communicators with a methodology for developing effective foot-and-mouth disease (FMD) risk communication strategies. The concepts presented can also be adapted to risk communication on other animal health threats. Eight steps help readers a
...
Change the World Using Social Media
Lanham, Maryland et al.: Rowman & Littlefield (2021), xxi, 209 pp.
"In this story-driven handbook to using social media to foster collaboration and positive change, people using social media describe how those tools work and how they have used social media to produce positive transformations within their extended communities. Starting with an overview of what socia
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Make it New: Using Media to Advance Advocacy
Key Guides
"[...] this toolkit aims to support civil society generally, while explicitly accommodating the needs and contexts of the local partners that work with the Global Initiative for Justice, Truth and Reconciliation. In this sense, it pays particular attention to creating and sharing advocacy campaigns
...
SMART Advocacy: Achieving Policy and Funding Change. User's Guide
Baltimore: Johns Hopkins Bloomberg School of Public Health, Advance Family Planning (2021), 91 pp.
"SMART Advocacy has enabled many individuals and groups, from grassroots organizations to global fora, create effective advocacy that fuels progress. It is based on years of experience in developing and carrying out successful advocacy strategies. It is both practical and transformational. The SMART
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Evaluating the Effectiveness of Public Communication Campaigns and their Implications for Strategic Competition with Russia
RAND Corporation (2021), 19 pp.
"The most effective campaigns are face-to-face, repeated campaigns. Such campaigns generally have a larger average impact on persuasion, knowledge, and behavior than remote campaigns (such as ones conducted through television or the internet). Negative and positive messages appear to be almost equal
...
