Campaigning, Advocacy, PR
TOOLBOX
Filter
337
Featured
Topics
Campaigning: Planning & Implementation
40
Advocacy Campaigns
37
Behaviour Change Campaigns
35
Advocacy & Empowerment: Planning & Implementation
30
Campaigning
26
Campaigning: Evaluation, Monitoring, Impact Assessment
25
Development Communication Campaigns
23
Advocacy
22
Behaviour Change Communication
22
Campaigning: Experiences
21
Advocacy & Empowerment: Monitoring & Evaluation
20
Edutainment Campaigns: Planning & Implementation
18
Health Campaigns: Planning & Implementation
16
Health Campaigns: Experiences
14
Digital Activism, Cyber Advocacy
13
Election Campaigns
13
Entertainment Education, Edutainment
12
Film & Video Advocacy / Activism
11
Campaign Strategies
11
Digital Media Campaigns
11
Edutainment Radio Programmes
11
Radio Dramas, Radio Soap Operas, Radio Fiction
11
Celebrity Humanitarianism
10
Media Advocacy, Media Activism
10
Public Awareness Campaigns
10
Documentaries, Television Documentaries, Web Documentaries
10
Health Campaigns: Monitoring & Evaluation
10
Political Communication
10
Campaigning: Message Design
9
Radio Campaigns
9
Nonprofit Public Relations: Design & Implementation
9
Impact Assessment & Outcome Evaluation
9
Health Campaigns: Effects & Effectiveness
9
HIV / AIDS Communication
9
Communication Strategies
8
Communication for Social Change
8
Good Practice Examples
8
Forced Labour & Human Trafficking: Reporting & Media Representation
8
Radio Scriptwriting
8
Strategic Communication Planning
7
Political Marketing
7
Advocacy & Empowerment: Children
6
Lobbying
6
Celebrities, Idols, Stars
6
Edutainment Television Programmes
6
Advocacy & Political Films
5
Children's Radio Programmes
5
Children's Rights
5
Participatory Videos & Community Filmmaking
5
Development Communication, Communication for Development (C4D)
5
Edutainment Campaigns: Monitoring & Evaluation
5
Child Health, Mother & Child Care Communication
5
Health Campaigns: Concepts & Strategies
5
Tobacco Counter-Marketing, Smoking Cessation Campaigning, Nicotine Addiction Reporting
5
Migrants & Refugees: Tailor-Made Media Products & Information Services
5
Corruption & Combating Corruption
5
Theories of Change
5
Gender Advocacy & Empowerment, Gender Mainstreaming
4
Social Movements: Communication Strategies & Practices
4
Audience Feedback, Interaction & Participation
4
Campaigning: Target Groups
4
Political Campaigns
4
Screenwriting, Film Scriptwriting, TV Scriptwriting
4
Nonprofit Public Relations & Marketing
4
Social Marketing
4
Storytelling
4
Edutainment Health Programmes
4
Countering Hate Speech, Disinformation & Propaganda
4
Evaluation Approaches, Purposes & Frameworks
4
Evaluation Methods, Evaluation Tools
4
Food / Nutrition Communication & Media Representation
4
Vaccination Campaigns & Vaccine Hesitancy
4
Corruption Reporting & Role of Media in Curbing Corruption
4
Civic Engagement, Citizen & Community Participation
4
Advocacy & Empowerment: Experiences
3
Advocacy & Empowerment: Youth
3
People with Disabilities: Advocacy & Empowerment
3
Campaigning: Effects & Effctiveness
3
Information Campaigns
3
Children's Television Programmes
3
Participatory Communication
3
Conflict-Sensitive Radio Journalism, Radio in Conflict Prevention & Transformation
3
Human Security Reporting
3
Development Communication: Design & Implementation
3
Development Communication: Effects & Effectiveness
3
Environmental Communication
3
Evaluation: Communication & Media
3
Evaluation Design & Implementation
3
Gender-Based Harassment, Intimidation & Violence
3
Gender-Based Harassment, Intimidation & Violence: Media Representation & Reporting
3
Food, Food Security, Nutrition
3
Local Communication & Media
3
Media Law & Regulation
3
Human Rights Protection
3
Youth Television Programmes
3
Agricultural Radio Programmes
2
Opinion Polls, Public Opinion Research
2
Target Groups
2
Film Production
2
Film Reception & Effects
2
Communication Rights
2
Freedom of Expression
2
Local Government Communication Strategies
2
NGOs & Civil Society Organizations: Communication Strategies & Practices
2
Public Relations: Evaluation, Monitoring, Impact Assessment
2
Community Communication
2
Alternative Communication & Media
2
Conflicts, Conflict Prevention & Management, Mediation, Peacebuilding
2
Media Monitoring, Media Observatories
2
Sustainable Development Goals (SDG)
2
Behaviour Change Communication: Effects & Effectiveness
2
Puntos de Encuentro (NGO, Nicaragua)
2
Soul City (NGO, South Africa)
2
Digital Healthcare & Information, Mobile Health, E-Health, Telemedicine
2
Social Media in Political Communication
2
Twitter & Microblogs
2
Online Learning, E-Learning
2
Traffic & Transport Infrastructure
2
Educational Radio Programmes
2
Educational Games, Serious Games
2
Open, Distance and Digital Education (ODDE)
2
Soap Operas & Telenovelas
2
Television Dramas
2
Communication for Sustainable Development
2
Evaluation Reporting & Communicating Results
2
Meta Evaluations, Cluster Evaluations
2
Gender Representation & Stereotypes in the Media
2
Women (General)
2
Health Communication
2
COVID-19 Communication
2
Health Campaigns: Message Design
2
Malaria Communication
2
Sexual Health Communication, Reproductive Health Education, Family Planning
2
Tuberculosis Communication
2
Developing Countries Reporting & Representation in Foreign / International Media
2
Safety of Journalists, Safety Risks of Media Workers
2
Election Reporting
2
Protests, Protest Movements, Protest Reporting & Media Representation
2
Interpersonal Communication, Interpersonal Relations
2
Media & Communication Policies
2
Strategic Alliances, Strategic Partnerships
2
People with Disabilities: Reporting & Media Representation
2
Governance & Accountability: Role of Media / Communication
2
Project Management
2
Project Design, Project Planning
2
Radio Programmes & Genres
2
Persuasive Communication
2
Randomised Control Trials & (Quasi-) Experimental Designs
2
Civil Society
2
Social Justice
2
Mobile Phones, Smartphones
2
SMS
2
Access to Internet & Digital Communications
1
Access to Media & Information: Disadvantaged Groups and Minorities
1
Access to Public Information, Freedom of Information, Right to Information
1
Radio Spots
1
Advocacy & Empowerment: Chronically ill People
1
Advocacy & Empowerment: Disadvantaged & Vulnerable Groups
1
Advocacy & Empowerment: Ethnic Minorities
1
Advocacy & Empowerment: Girls
1
Civic Engagement, Citizen Participation, Civil Society & Digital Communication
1
Mobile Phone Advocacy & Campaigns
1
Agricultural Information & Extension
1
Digital & Social Media Use: Youth
1
Information Needs: Migrants
1
Media Use, Media Consumption
1
Trust in the Media, Credibility of Media
1
Authoritarian Regimes, Dictatorships
1
Event Marketing & Communication
1
Children and Media
1
Child Abuse
1
Child Labour
1
Child Marriage
1
Child Protection, Protection of Minors
1
Gaming: Children
1
Media & Communication Projects: Children
1
Film Distribution
1
Film Financing
1
Educational Films & Videos
1
Film Editing
1
Cybersecurity, Digital Safety, Privacy, Right to Privacy
1
Intellectual Property
1
Open Licensing, Creative Commons, Public Domain
1
Development Organizations: Communication Strategies & Media Representation
1
Government Communication Strategies
1
Foreign Government Communication Interventions
1
Public Relations
1
Nonprofit Public Relations: Experiences
1
Online Marketing, Online Public Relations
1
Social Media Marketing & Digital Public Relations
1
Public Relations: Planning & Implementation
1
Public Relations: Radio
1
Citizen Journalism, Community Journalism
1
Community Development
1
Community Development: Role of Communication & Media
1
Community Radios
1
Groups, Group Communication, Group Development
1
Religion and Justice / Peace / Reconciliation
1
Small Arms
1
Conflict Reporting, Armed Conflict Reporting
1
Extremist Recruitment through Media
1
Hate Speech, Hate Speech in Social Media
1
Content Analysis (Research Method)
1
Discourse & Discourse Analysis
1
Messages, Message Design, Message Analysis
1
Theatre for Development
1
Collective Memory: Violent Conflicts & Wars
1
Development Communication Projects: Case Studies
1
Behaviour Change
1
Communicating Development Projects, Media in Development Programmes
1
Development Communication Education & Training
1
Development Communication: Monitoring & Evaluation
1
Development Communication: Research Projects
1
Development Communication Tools & Methods
1
Edutainment Campaigns: Experiences
1
Governance Support Communication
1
Influence of Media on Development Aid
1
Rural Communication for Development
1
Rural Radio Programmes, Rural Radios, Rural Development & Radio
1
Digital Communication, Digital Media
1
Algorithms & Big Data
1
Data
1
Digital & Information Literacy
1
Interactive Media
1
Net Neutrality
1
Political Websites & Online Communities
1
Online Public Relations
1
Online Fundraising
1
Social Media
1
Facebook
1
Influencers (Social Media)
1
ICTs and Development
1
Minorities & Disadvantaged Groups: Reporting & Media Representation
1
Romani People
1
Disaster & Humanitarian Crisis Reporting
1
Disaster & Humanitarian Crisis Information Management
1
Disaster Risk & Preparedness Communication, Disaster Prevention Communication
1
Infectious Diseases' Outbreak Communication
1
Trust Building in Health & Emergency Communication
1
Documenting Human Rights Violations
1
Radio Markets
1
Domestic Workers
1
Education and Communication / Media
1
Adult Education
1
Educational Issues: Reporting & Media Representation
1
Digital Educational Materials
1
Massive Open Online Courses (MOOC)
1
Literacy, Literacy Campaigns, Postliteracy, Alphabetisation Policies
1
Gaming, Video Games
1
Television Serials
1
Climate Change Communication, Climate Journalism
1
Environmental Communication: Planning & Implementation
1
Countering Defamation & Harassment
1
Social Norms
1
Values
1
Evaluation
1
Commissioning Evaluations
1
Gender in Evaluation, Monitoring, Impact Assessment
1
Information Products & Services: Evaluation, Monitoring, Impact Assessment
1
Most Significant Change (MSC)
1
Utilisation-Focused Evaluation (Focus on Intended Use by Intended User)
1
Gender and Media, Gender and Communication
1
Female Journalists & Media Workers
1
Feminism & Communication
1
Gender-Sensitive Language
1
Rural Women & Communication
1
Developing Position Papers & Drawing up Recommendations
1
Strategies
1
Health Radio Programmes
1
Polio Communication
1
Religion in Health Communication
1
WASH Communication (Water, Sanitation, Hygiene)
1
United Nations (UN)
1
UNICEF
1
Poverty & Impoverished People: Reporting & Media Representation
1
Prostitution Reporting & Media Representation
1
Risk Communication
1
Social Issues: Reporting & Media Representation
1
Media Assistance: Impacts, Effectiveness, Efficiency
1
Media Assistance: Youth Programmes & Media
1
Business Communication
1
Organizational Communication, Institutional Communication
1
Media Literacy: Youth
1
Constitutions
1
Human Rights Violations
1
Transitional Justice
1
Consulting, Consultants, Consultancies
1
Corporate Social Responsibility
1
Design Thinking
1
Fundraising
1
Migration Prevention Information, Informing Potential Migrants
1
Migration & Refugees Reporting & (Social) Media Representation
1
Accountability & Transparency
1
Citizenship
1
Political Participation
1
Democratization
1
Public Interest
1
Security
1
Personal Safety
1
Shrinking Spaces for Civil Society & Political Actors
1
Politics and Media
1
Agenda Setting
1
Election Campaigns: Social Media
1
Influence of Media on Politics
1
Opinion Leaders, Politicians, Decision Makers, Elites
1
Political Parties: Communication Strategies
1
Propaganda
1
Public Spheres
1
Trade Unions & Labor Movements: Communication Strategies
1
Video Production Skills
1
Coordination
1
Monitoring
1
Project Impact, Project Effects, Project Effectiveness, Project Efficiency
1
Stakeholders, Stakeholder Analysis, Stakeholder Participation
1
Youth Radio Programmes, Youth Radio Stations, School Radios
1
Commercial Radios
1
Radio Programas del Perú (RPP) (Radio Network, Peru)
1
Media Effects
1
Social Behaviour
1
Data Analysis & Interpretation
1
Data Collection, Data Collection Methods
1
Research Report Writing
1
Science Communication & Research Dissemination
1
Violence Prevention Campaigns
1
Coalition Building
1
Resilience
1
Social Change
1
Social Control
1
Open Source Software
1
Video Equipment & Technologies
1
Mobile Phone Use for Social Purposes, Mobiles for Development
1
Theories of Communication & Media
1
Infographics & Data Visualization
1
Youth and Media
1
Youth Cultures, Youth Milieus, Youth Identities
1
Youth Media
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type

Guía práctica y herramientas para el impacto: Del arte al impacto

London et al.: Doc Society (2019), 237 pp.
"El objetivo de esta guía va más allá de presentar herramientas y recursos, pretende crear comunidad. Igual que sucede con el proceso de evaluación, vimos una oportunidad para aprender cómo se produce el impacto y hacer un seguimiento de cómo las películas están catalizando el cambio social. ... more

O guia de campo: Kit der ferramentas para o impacto. Da arte ao impacto

London et al.: Doc Society (2019), 238 pp.
"Nós oferecemos ideias e abordagens para que você não tenha que lidar com um obstáculo que alguém já ultrapassou e, com isso, concentrar-se nos desafios próprios de seu projeto. Disponibilizamos todas as nossas colaborações, conversas, acordos e desentendimentos com equipes de filmagem incr ... more

The impact field guide and toolkit: From art to impact [in Arabic]

London et al.: Doc Society, 2nd ed. (2019), 238 pp.
"We hope you’ll come away from this report with a clearer understanding that conservation is a behavioral challenge and therefore needs behaviorally-informed solutions. Here is your starting point with the tools and tactics to employ in your efforts to preserve our natural resources for current an ... more
"Celebrity endorsements are often sought to influence public opinion. We ask whether celebrity endorsement per se has an effect beyond the fact that their statements are seen by many, and whether on net their statements actually lead people to change their beliefs. To do so, we conducted a nationwid ... more

Evaluating Behaviour Change Communication Campaigns in Health and Safety: A Literature Review

Adelaide: University of Adelaide, Centre for Automotive Safety Research (2019), 30 pp.
"This literature review examined selected international research, published from 2010 to the present, to investigate how six fields other than road safety (i.e. healthy eating/physical activity, smoking, alcohol and drug use, workplace health and safety, suicide and juvenile offending) evaluated the ... more
"When the first Tweet was sent in 2006, no one could have foreseen the impact it would have on the world. As the world’s online public space — a one-to-many communication platform where conversations that shape opinions happen — Twitter has bolstered the ability of citizens to interact with on ... more

NOhep Advocacy Toolkit

NOhep Movement (2019), 80 pp.
"To support national advocacy efforts, we’ve created a toolkit for patient organisations, NGOs and individuals working in the field of viral hepatitis. It will equip supporters with the information and knowledge to get their decision-makers to take this problem seriously and push them to act to me ... more
"The International Organization for Migration (IOM) has conducted a scientifically rigorous impact evaluation to assess the impact of the Migrants as Messengers (MaM) campaign in Dakar, Senegal. MaM was a peer-to-peer awareness-raising campaign made by migrants for migrants and implemented in Senega ... more

Youth Advocacy Guide

UNICEF (2019), 49 pp.
"The Youth Advocacy Guide has been developed by people of varying ages, with different lived experiences, and a passion for change. It was created through an extensive consultative process, which brought together the voices of young people from various parts of Africa. This guide will take you throu ... more
"The guide covers a broad range of topics – from identifying clear policies objectives to concluding a campaign. It has been designed to provide both an overview of a policy advocacy campaign, as well as more specific information and tools on key elements. Depending on your needs and resources, yo ... more
"This guide categorises data-driven campaigning methods to loosely reflect how value is created along the data pipeline, from acquisition (asset), to analysis (intelligence) to application (influence)." (Page 3)
"Chapters feature: A review of 30 frameworks and models that inform processes for evaluation in advertising, public relations, health communication and promotion, government communication and other specialist fields including the latest recommendations of industry bodies, evaluation councils, and re ... more

Social Media Guide for Politicians

Northlands, ZA: Konrad-Adenauer-Stiftung (KAS) (2018), 34 pp.
"Like we control our data, we should be aware that dealing with social media as a party or as a politician carries with it a far bigger responsibility than for an individual who uses it. Inappropriate posts or retweets of information that have not been cross-checked can cause havoc in communities an ... more
"This memo presents evidence based on a survey experiment embedded in a national survey of Ukrainians and a laboratory experiment conducted with Ukrainian university students. The findings indicate that anti-Corruption messaging that emphasizes the success of anti-Corruption campaigns (i.e., a “po ... more
"The GSMA mHealth programme, under the mNutrition Initiative funded by UK aid (the UK Department for International Development, DFID), has been working with mobile network operators (MNOs) and other mobile and health sector stakeholders to support the launch and scale of mobile health (mHealth) valu ... more
"This paper explores the institutional campaigns against human trafficking and sexual exploitation in Spain between 2008 and 2017 and their role in helping to shape this issue as a matter of public concern. Our aim is to identify the ideological basis of these campaigns through their representations ... more
"Esta guía metodológica sistematiza dinámicas y herramientas construidas colectivamente por el equipo de la Asociación Voces Nuestras y agrupaciones aliadas. Nuestra propuesta fue aplicada y validada en procesos de formación a partir del año 2017, en el trabajo con organizaciones puente y defe ... more