Toolbox Campaigning, Advocacy, PR

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When Celebrities Speak: A Nationwide Twitter Experiment Promoting Vaccination in Indonesia

Vivi Alatas, Arun G. Chandrasekhar, Markus Mobius, Benjamin A. Olken, Cindy Paladines

National Bureau of Economic Research (NBER) (2019), 55 pp.

"Celebrity endorsements are often sought to influence public opinion. We ask whether celebrity endorsement per se has an effect beyond the fact that their statements are seen by many, and whether on net their statements actually lead people to change their beliefs. To do so, we conducted a nationwid ... more

Google Scholar (20)

WorldCat (22)

Comunicar lo local: Estrategias electorales y de gobierno en el ámbito local

Gonzalo Arias, Lucas Doldan

Buenos Aires: La Crujía (2019), 110 pp.

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Evaluating Behaviour Change Communication Campaigns in Health and Safety: A Literature Review

T. J. Bailey, L. N. Wundersitz

Adelaide: University of Adelaide, Centre for Automotive Safety Research (2019), 30 pp.

"This literature review examined selected international research, published from 2010 to the present, to investigate how six fields other than road safety (i.e. healthy eating/physical activity, smoking, alcohol and drug use, workplace health and safety, suicide and juvenile offending) evaluated the ... more

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The Impact Field Guide and Toolkit: From Art to Impact
Key Guidance

Sahar Driver

London et al.: Doc Society, 2nd ed. (2019), 381 pp.

"This guide is about more than just tools and resources, it’s about building community. As with the process of evaluation, we saw an opportunity to learn about how impact happens and to track how films are catalysing social change. That’s the impetus behind the case studies that make up our Impa ... more

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Stop the Traffik Lithuania Campaign July 2019: Initial Evaluation Report

Stop the Traffik; Humankind Research (2019), 44 pp.

"The Lithuania (LT) campaign ran on Facebook (FB) and Instagram (IG) over the course of two weeks in July 2019, first in Lincolnshire, UK followed by Lithuania. The target audience was Lithuanians living in both Lithuania and Lincolnshire at risk of labour exploitation in the UK. The campaign was de ... more

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Stop the Traffik's Organisational Evaluation: Executive Summary

Robin Brady, Ruth van Dyke

Crackington Haven, Bude: Stop the Traffik; Robin’s Trading Company (2019), 12 pp.

"Since its inception STOP THE TRAFFIK (STT) has been focused on creating a world where people are not bought and sold. To contribute towards this goal, STT has developed an intelligence-led prevention approach: informing its focus at a local, national and global level. STT believes that it delivers ... more

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Violence Against Women in Papua New Guinea: The Representation of Women in Anti-Violence Campaigns

Pauline Mago-King

Aotearoa (NZ): Auckland University of Technology, Pacific Media Centre, Master Thesis (2019), x, 116 pp.

"This study examines the representation of violence against women and gender-based violence campaigns in Papua New Guinea (PNG). It explores the contexts surrounding engendered violence and strives to establish the efficacy of the United Nations violence against women campaign, Sanap Wantaim (Stand ... more

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Youth Advocacy Guide

UNICEF (2019), 49 pp.

"The Youth Advocacy Guide has been developed by people of varying ages, with different lived experiences, and a passion for change. It was created through an extensive consultative process, which brought together the voices of young people from various parts of Africa. This guide will take you throu ... more

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Google Scholar (26)

WorldCat (25)

Documentary Resistance: Social Change and Participatory Media

Angela J. Aguayo

New York: Oxford University Press (2019), xiii, 280 pp.

"The potential of documentary moving images to foster democratic exchange has been percolating within media production culture for the last century, and now, with mobile cameras at our fingertips and broadcasts circulating through unpredictable social networks, the documentary impulse is coming into ... more

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Linkages as a Lens: An Exploration of Strategic Communications in P/CVE

Joe Whittaker, Lilah Elsayed

Journal for Deradicalization, issue 20 (2019), pp. 1-45

"Strategic communications for the purpose of countering violent extremism have become widespread in recent years, especially given the communications revolution which has amplified the messages of violent extremists and those that wish to counter them. Despite this, there is little-to-no research wh ... more

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Social and Behaviour Change: Insights and Practice

Petr Schmied

Bonn: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) (2019), 47 pp.

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Recommended Practices for Science Communication with Policy Makers

Elizabeth Suhay, Emily Cloyd, Erin Heath, Erin Nash

Washington, DC: American University, School of Public Affairs (SPA) (2019), 22 pp.

"This guide grows out of the research project “Evidence-based Science Communication with Policymakers” conducted by the four authors and sponsored by the National Academy of Sciences and the Rita Allen Foundation. In order to write these recommendations, we spent over a year studying science com ... more

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Unique Methods in Advocacy Evaluation

Julia Coffmann, Ehren Reed

California Endowment (2019), 9 pp.

"Like all evaluations, advocacy evaluations can draw on a familiar list of traditional data collection methods, such as surveys, interviews, focus groups, or polling. But because the advocacy process can be complex, fast-paced, and dynamic, which makes data collection challenging, and because advoca ... more

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Diseño de un modelo de producción de vídeo-lecciones basado en el edu-entretenimiento para la formación pedagógica a través de MOOC

Edna Manotas Salcedo

Universidad de Huelva (2019), 312 pp.

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Guía práctica y herramientas para el impacto: Del arte al impacto
Key Guidance

Sahar Driver

London et al.: Doc Society (2019), 237 pp.

"El objetivo de esta guía va más allá de presentar herramientas y recursos, pretende crear comunidad. Igual que sucede con el proceso de evaluación, vimos una oportunidad para aprender cómo se produce el impacto y hacer un seguimiento de cómo las películas están catalizando el cambio social. ... more

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O guia de campo: Kit der ferramentas para o impacto. Da arte ao impacto
Key Guidance

Sahar Driver

London et al.: Doc Society (2019), 238 pp.

"Nós oferecemos ideias e abordagens para que você não tenha que lidar com um obstáculo que alguém já ultrapassou e, com isso, concentrar-se nos desafios próprios de seu projeto. Disponibilizamos todas as nossas colaborações, conversas, acordos e desentendimentos com equipes de filmagem incr ... more

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The impact field guide and toolkit: From art to impact [in Arabic]
Key Guidance

Sahar Driver

London et al.: Doc Society, 2nd ed. (2019), 238 pp.

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Behavior Change for Nature: A Behavioral Science Toolkit for Practitioners

Kevin Green, Katie Williamson

Arlington (VA): Rare; Behavioural Insights Team (2019), 82 pp.

"We hope you’ll come away from this report with a clearer understanding that conservation is a behavioral challenge and therefore needs behaviorally-informed solutions. Here is your starting point with the tools and tactics to employ in your efforts to preserve our natural resources for current an ... more

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Guide to developing digital games for early grade literacy for developing countries

Kenneth Y. T. Lim, John Comings, Richard Lee, Ming-De Yuen, Ahmed Hazyl Hilmy, Derek Chua, Bing Heng Song

Quezon City; Washington DC: Foundation for Information Technology Education and Development; World Vision (2018), 43 pp.

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Evaluating the impact of information campaigns in the field of migration: A systematic review of the evidence, and practical guidance

Jasper Tjaden, Sandra Morgenstern, Frank Laczko

Geneva: International Organization for Migration (IOM); Global Migration Data Analysis Centre (GMDAC) (2018), 50 pp.

"Information campaigns designed to raise awareness of the potential risks of (irregular) migration have attracted much attention and investment across the world in recent years. Studies have repeatedly shown that many migrants start their journeys with limited or biased information and end up in vul ... nerable situations. In response, information campaigns have increased in number and the type, format, messages and strategy of such campaigns have diversified. This report presents the results from a systematic literature review of evaluations of such information campaigns in the field of migration. The study reveals that the evidence base available for programming and policymaking in this area is strikingly limited. We find that the uptake in the use of information campaigns has far outpaced any rigorous assessment of the effects that different campaigns may have on their respective target groups. In the absence of reliable evidence, the debate on the potential of this policy tool often relies on largely anecdotal evidence. Better evidence can show how information campaigns can be designed to best achieve their intended effects given the particular circumstances. The current lack of evidence limits the impact of future campaigns. While rigorous assessment of campaign impact can be difficult and costly, better evidence is clearly needed – wherever feasible and appropriate. Based on an extensive, systematic literature review, 60 relevant evaluations of information campaigns that targeted potential migrants and traffickers, as well as communities at large, were identified from a pool of 3,600 records. Only 30 of the selected campaign evaluations had publicly available results; the rest were collected through expert referrals. Two studies were published in peer-reviewed journals. Among the campaigns featured in the 60 studies, the most popular communication tools were workshop-type activities and cable TV programmes/advertisements. Most campaigns focused on trafficking, followed by irregular migration and, more generally, smuggling. A common issue is the lack of a clearly defined campaign objective and/or target group. This hampers any rigorous evaluation of programme effects. Whenever an objective is defined, it is most often aimed at “awareness-raising” and “knowledge generation.” The majority of the campaign evaluations claimed that the campaign under study was “successful” in inducing a change in knowledge, perceptions, attitudes and – to a lesser degree – (intended) behaviour. However, most of the evaluations reviewed provided relatively little evidence of the full impact of information campaigns. While many of the evaluations reported the number and profiles of campaign recipients or beneficiaries, impact was not directly measured. (In the evaluation literature, impact is defined as a change in outcome that is directly attributable to the programme and not any other factor.) Most of the evaluations identified did not meet minimum standards for robust evidence on programme effects. The large majority of evaluations were based on based on cross-sectional surveys of small numbers of participants (N) sampled at convenience, limiting the generalizability of the results. Only a few large-N studies employed a control-group design or involved pre- and post-measurements. None employed a (quasi-)experimental method for causal inference (e.g. randomized controlled trial, which is considered the “gold standard” for measuring impact)." (Executive summary) more

The Impact Field Guide and Toolkit: From Art to Impact Key Guidance

Guía práctica y herramientas para el impacto: Del arte al impacto Key Guidance

O guia de campo: Kit der ferramentas para o impacto. Da arte ao impacto Key Guidance

The impact field guide and toolkit: From art to impact [in Arabic] Key Guidance

The Impact Field Guide and Toolkit: From Art to Impact
Key Guidance

Guía práctica y herramientas para el impacto: Del arte al impacto
Key Guidance

O guia de campo: Kit der ferramentas para o impacto. Da arte ao impacto
Key Guidance

The impact field guide and toolkit: From art to impact [in Arabic]
Key Guidance