Personal Data: Political Persuasion. Inside the Influence Industry - How it Works
Berlin: Tactical Tech (2019), 121 pp.
"This guide categorises data-driven campaigning methods to loosely reflect how value is created along the data pipeline, from acquisition (asset), to analysis (intelligence) to application (influence)." (Page 3)
Introduction / Stephanie Hankey, 4
DATA AS AN ASSET
Consumer Data: The fuel of digital campaigns / Gary Wright, 12
Voter Files: Political data about you / Amber Macintyre, 20
Breaches, Leaks and Hacks: The vulnerable life of voter data / Gary Wright, 28
DATA AS INTELLIGENCE
A/B Testing: Experiments in campaign messaging / Varoon Bashyakarla, 38
Campaign Apps: Tap to participate / Varoon Bashyakarla, 46
Third-party Tracking: Cookies, beacons, fingerprints and more / Varoon Bashyakarla, 54
Digital Listening: Insights from social media / Amber Macintyre, 62
DATA AS INFLUENCE
Geotargeting: The political value of your whereabouts / Varoon Bashyakarla, 72
Search Result Influence: Reaching voters seeking answers / Raquel Rennó, 80
Addressable TV: Who's watching what you're watching? / Varoon Bashyakarla, 88
Robocalls and Mobile Texting: Automated campaign outreach / Gary Wright, 96
Psychometric Profiling: Persuasion by personality / Varoon Bashyakarla, 104
Upcoming Technologies: The next frontier in campaign technology / Varoon Bashyakarla, 112
DATA AS AN ASSET
Consumer Data: The fuel of digital campaigns / Gary Wright, 12
Voter Files: Political data about you / Amber Macintyre, 20
Breaches, Leaks and Hacks: The vulnerable life of voter data / Gary Wright, 28
DATA AS INTELLIGENCE
A/B Testing: Experiments in campaign messaging / Varoon Bashyakarla, 38
Campaign Apps: Tap to participate / Varoon Bashyakarla, 46
Third-party Tracking: Cookies, beacons, fingerprints and more / Varoon Bashyakarla, 54
Digital Listening: Insights from social media / Amber Macintyre, 62
DATA AS INFLUENCE
Geotargeting: The political value of your whereabouts / Varoon Bashyakarla, 72
Search Result Influence: Reaching voters seeking answers / Raquel Rennó, 80
Addressable TV: Who's watching what you're watching? / Varoon Bashyakarla, 88
Robocalls and Mobile Texting: Automated campaign outreach / Gary Wright, 96
Psychometric Profiling: Persuasion by personality / Varoon Bashyakarla, 104
Upcoming Technologies: The next frontier in campaign technology / Varoon Bashyakarla, 112
