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Cluster Nutrition Guide du Plaidoyer
UNICEF (2016), 35 pp.
Celebrity Humanitarianism and North-South Relations: Politics, Place and Power
London; New York: Routledge (2016), xv, 239 pp.
"This book examines what the diverse roster of celebrity humanitarians are actually doing in and across North and South contexts. Celebrity humanitarianism is an effective lens for viewing the multiple and diverse relationships that constitute the links between North and South. New empirical finding
...
The Advocacy Strategy Framework: A Tool for Articulating an Advocacy Theory of Change
Center for Evaluation Innovation (2015), 14 pp.
"This brief offers a simple one-page tool for thinking about the theories of change that underlie public policy advocacy strategies. It first presents the tool and then offers six questions that advocates, and funders working with advocates, can work through to better articulate their theories of ch
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Can Mass Media Interventions Reduce Child Mortality?
Lancet, volume 386, issue 9988 (2015), pp. 97-100
"Many people recognise that mass media is important in promoting public health but there have been few attempts to measure how important. An ongoing trial in Burkina Faso (ClinicalTrials.gov, NCT01517230) is an attempt to bring together the very different worlds of mass media and epidemiology: to me
...
"The planning steps included in this implementation kit provide guidance on how to develop a communication strategy for social and behavior change communication (SBCC). The steps and tools are designed to help program managers, communication specialists and relevant stakeholders prepare and plan for
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Writing and Producing for Television and Film
Key Guides
New Delhi et al.: Sage, 2nd ed. (2015), xiii 234 pp.
"This book is intended as a guide on the use of the visual media for behavior change communication. It is not intended as a textbook for those just entering the world of television or film writing and production. While there are some reminders of good writing and production techniques for many progr
...
Videoactivismo y movimientos sociales: Teoría y praxis de las multitudes conectadas
Barcelona: Gedisa (2015), 382 pp.
Writing and Producing Radio Dramas
Key Guides
New Delhi et al.: Sage, 2nd ed. (2015), xix, 293 pp.
"In many—if not most—countries of the modern world, radio is thought of as a provider of music, news, weather reports and traffic situations, but very little else. Yet in parts of the developing world, radio is still extremely important and valuable as a medium for encouraging and teaching life
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Using Entertainment-Education for Distance Education
Key Guides
New Dehli et al.: Sage, 2nd ed. (2015), xvii, 290 pp.
The Role of Celebrities in Mediating Distant Suffering
International Journal of Cultural Studies, volume 18, issue 4 (2015), pp. 449-466
"How effective are celebrities, not just in helping to draw attention to distant suffering, but in actually regulating spectators’ mediated experiences of the lives of distant strangers? What function does the perceived authenticity of a celebrity play in their role as mediator? This article seeks
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Manual de comunicación ambiental: Del greenwashing a la sostenibilidad
Pamplona: EUNSA (2014), 192 pp.
"En Manual de comunicación ambiental, el lector encontrará una guía para definir una política de comunicación ambiental. Con tal fin se aclara este término diferenciándolo de otras prácticas que se apropian del «discurso verde» sin creer en él. Además, se esbozan las estrategias, las cla
...
Monitoring and Evaluation of Policy Influence and Advocacy
London: Overseas Development Institute (ODI) (2014), iii, 70 pp.
"Policy influence and advocacy are increasingly regarded as a means of creating sustainable policy change in international development. It is often also seen as a difficult area to monitor and evaluate. Yet there is an increasingly rich strand of innovation in options to monitor, evaluate and learn
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"Policy briefs are useful influencing tools for think tanks and research institutions. Along with other short items, such as blogs and newspaper articles, they may be the only items from your organisation that busy policymakers will read. This quick guide is aimed at researchers and communications s
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Video for Change
In: The Handbook of Development Communication and Social Change
Chichester: Wiley Blackwell (2014), pp. 453-470
"This chapter argues that in order to understand contemporary forms of video activism, we need to extend our analytical scope beyond the confinements of the strategic work of social movement actors. It offers a schematic map of the various fields and disciplines in which video for social change has
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Designing Behavior Change Communication Interventions in Education: A Practitioner's Guide
USAID (2014), 33 pp.
"Section 2 introduces some behavioral theories and models of behavior change. Section 3 describes the process of designing an intervention using behavior change communication strategies: (1) identifying the specific behavioral objectives and conducting the formative research to understand barriers a
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A Media Campaign to Increase Awareness and Prevention of Human Trafficking in Asia: Background Strategies and Outcome Evaluation of the MTV EXIT Campaign
Lincoln: University of Nebraska-Lincoln, Third Annual Interdisciplinary Conference on Human Trafficking (2014), 33 pp.
"In 2006, MTV and USAID launched, "MTV EXIT (End Exploitation and Trafficking)," a multi-media, multi-platform awareness and prevention campaign against human trafficking that has reached over 20 million people in 21 countries in the Asia Pacific. This paper describes the campaign background, design
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Messaging and Methods for Behavioral Change Media Campaigns: What Makes Effective Anti-Violence Media?
Rochester, NY: Rochester Institute of Technology, Center for Public Safety Initiatives (2014), 24 pp.
"Technological evolution has rewritten the books on media campaigns many times. However, some things have remained the same. First, media campaigns must come from multiple sources. They must employ printed materials, radio and television public service announcements, and internet technologies, such
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Entertainment Education Saves Lives and Improves Health: Key Steps to Developing Effective Programs
In: Health Communication: Strategies for Developing Global Health Programs
New York et al.: Peter Lang (2014), pp. 83-100
Celebrity Advocacy and International Development
London: Routledge (2014), xxiv, 210 pp.
"[This book] examines the work of celebrity advocacy and lobbying in international development. Its purpose is to understand the alliances resulting, their history, consequences, wider contexts and implications. It argues that celebrity advocacy signals a new aspect of elite rule. For populist celeb
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