Campaigning, Advocacy, PR
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Campaigning: Planning & Implementation
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Campaigning
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Campaigning: Evaluation, Monitoring, Impact Assessment
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Development Communication Campaigns
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Advocacy
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Behaviour Change Communication
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Campaigning: Experiences
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Advocacy & Empowerment: Monitoring & Evaluation
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Edutainment Campaigns: Planning & Implementation
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Health Campaigns: Planning & Implementation
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Health Campaigns: Experiences
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Digital Activism, Cyber Advocacy
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Election Campaigns
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Entertainment Education, Edutainment
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Film & Video Advocacy / Activism
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Campaign Strategies
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Digital Media Campaigns
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Edutainment Radio Programmes
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Radio Dramas, Radio Soap Operas, Radio Fiction
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Celebrity Humanitarianism
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Media Advocacy, Media Activism
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Public Awareness Campaigns
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Documentaries, Television Documentaries, Web Documentaries
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Health Campaigns: Monitoring & Evaluation
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Political Communication
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Campaigning: Message Design
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Radio Campaigns
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Nonprofit Public Relations: Design & Implementation
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Impact Assessment & Outcome Evaluation
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Health Campaigns: Effects & Effectiveness
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HIV / AIDS Communication
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Communication Strategies
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Communication for Social Change
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Good Practice Examples
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Forced Labour & Human Trafficking: Reporting & Media Representation
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Radio Scriptwriting
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Strategic Communication Planning
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Political Marketing
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Advocacy & Empowerment: Children
6
Lobbying
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Celebrities, Idols, Stars
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Edutainment Television Programmes
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Advocacy & Political Films
5
Children's Radio Programmes
5
Children's Rights
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Participatory Videos & Community Filmmaking
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Development Communication, Communication for Development (C4D)
5
Edutainment Campaigns: Monitoring & Evaluation
5
Child Health, Mother & Child Care Communication
5
Health Campaigns: Concepts & Strategies
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Tobacco Counter-Marketing, Smoking Cessation Campaigning, Nicotine Addiction Reporting
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Migrants & Refugees: Tailor-Made Media Products & Information Services
5
Corruption & Combating Corruption
5
Theories of Change
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Gender Advocacy & Empowerment, Gender Mainstreaming
4
Social Movements: Communication Strategies & Practices
4
Audience Feedback, Interaction & Participation
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Campaigning: Target Groups
4
Political Campaigns
4
Screenwriting, Film Scriptwriting, TV Scriptwriting
4
Nonprofit Public Relations & Marketing
4
Social Marketing
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Storytelling
4
Edutainment Health Programmes
4
Countering Hate Speech, Disinformation & Propaganda
4
Evaluation Approaches, Purposes & Frameworks
4
Evaluation Methods, Evaluation Tools
4
Food / Nutrition Communication & Media Representation
4
Vaccination Campaigns & Vaccine Hesitancy
4
Corruption Reporting & Role of Media in Curbing Corruption
4
Civic Engagement, Citizen & Community Participation
4
Advocacy & Empowerment: Experiences
3
Advocacy & Empowerment: Youth
3
People with Disabilities: Advocacy & Empowerment
3
Campaigning: Effects & Effctiveness
3
Information Campaigns
3
Children's Television Programmes
3
Participatory Communication
3
Conflict-Sensitive Radio Journalism, Radio in Conflict Prevention & Transformation
3
Human Security Reporting
3
Development Communication: Design & Implementation
3
Development Communication: Effects & Effectiveness
3
Environmental Communication
3
Evaluation: Communication & Media
3
Evaluation Design & Implementation
3
Gender-Based Harassment, Intimidation & Violence
3
Gender-Based Harassment, Intimidation & Violence: Media Representation & Reporting
3
Food, Food Security, Nutrition
3
Local Communication & Media
3
Media Law & Regulation
3
Human Rights Protection
3
Youth Television Programmes
3
Agricultural Radio Programmes
2
Opinion Polls, Public Opinion Research
2
Target Groups
2
Film Production
2
Film Reception & Effects
2
Communication Rights
2
Freedom of Expression
2
Local Government Communication Strategies
2
NGOs & Civil Society Organizations: Communication Strategies & Practices
2
Public Relations: Evaluation, Monitoring, Impact Assessment
2
Community Communication
2
Alternative Communication & Media
2
Conflicts, Conflict Prevention & Management, Mediation, Peacebuilding
2
Media Monitoring, Media Observatories
2
Sustainable Development Goals (SDG)
2
Behaviour Change Communication: Effects & Effectiveness
2
Puntos de Encuentro (NGO, Nicaragua)
2
Soul City (NGO, South Africa)
2
Digital Healthcare & Information, Mobile Health, E-Health, Telemedicine
2
Social Media in Political Communication
2
Twitter & Microblogs
2
Online Learning, E-Learning
2
Traffic & Transport Infrastructure
2
Educational Radio Programmes
2
Educational Games, Serious Games
2
Open, Distance and Digital Education (ODDE)
2
Soap Operas & Telenovelas
2
Television Dramas
2
Communication for Sustainable Development
2
Evaluation Reporting & Communicating Results
2
Meta Evaluations, Cluster Evaluations
2
Gender Representation & Stereotypes in the Media
2
Women (General)
2
Health Communication
2
COVID-19 Communication
2
Health Campaigns: Message Design
2
Malaria Communication
2
Sexual Health Communication, Reproductive Health Education, Family Planning
2
Tuberculosis Communication
2
Developing Countries Reporting & Representation in Foreign / International Media
2
Safety of Journalists, Safety Risks of Media Workers
2
Election Reporting
2
Protests, Protest Movements, Protest Reporting & Media Representation
2
Interpersonal Communication, Interpersonal Relations
2
Media & Communication Policies
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Strategic Alliances, Strategic Partnerships
2
People with Disabilities: Reporting & Media Representation
2
Governance & Accountability: Role of Media / Communication
2
Project Management
2
Project Design, Project Planning
2
Radio Programmes & Genres
2
Persuasive Communication
2
Randomised Control Trials & (Quasi-) Experimental Designs
2
Civil Society
2
Social Justice
2
Mobile Phones, Smartphones
2
SMS
2
Access to Internet & Digital Communications
1
Access to Media & Information: Disadvantaged Groups and Minorities
1
Access to Public Information, Freedom of Information, Right to Information
1
Radio Spots
1
Advocacy & Empowerment: Chronically ill People
1
Advocacy & Empowerment: Disadvantaged & Vulnerable Groups
1
Advocacy & Empowerment: Ethnic Minorities
1
Advocacy & Empowerment: Girls
1
Civic Engagement, Citizen Participation, Civil Society & Digital Communication
1
Mobile Phone Advocacy & Campaigns
1
Agricultural Information & Extension
1
Digital & Social Media Use: Youth
1
Information Needs: Migrants
1
Media Use, Media Consumption
1
Trust in the Media, Credibility of Media
1
Authoritarian Regimes, Dictatorships
1
Event Marketing & Communication
1
Children and Media
1
Child Abuse
1
Child Labour
1
Child Marriage
1
Child Protection, Protection of Minors
1
Gaming: Children
1
Media & Communication Projects: Children
1
Film Distribution
1
Film Financing
1
Educational Films & Videos
1
Film Editing
1
Cybersecurity, Digital Safety, Privacy, Right to Privacy
1
Intellectual Property
1
Open Licensing, Creative Commons, Public Domain
1
Development Organizations: Communication Strategies & Media Representation
1
Government Communication Strategies
1
Foreign Government Communication Interventions
1
Public Relations
1
Nonprofit Public Relations: Experiences
1
Online Marketing, Online Public Relations
1
Social Media Marketing & Digital Public Relations
1
Public Relations: Planning & Implementation
1
Public Relations: Radio
1
Citizen Journalism, Community Journalism
1
Community Development
1
Community Development: Role of Communication & Media
1
Community Radios
1
Groups, Group Communication, Group Development
1
Religion and Justice / Peace / Reconciliation
1
Small Arms
1
Conflict Reporting, Armed Conflict Reporting
1
Extremist Recruitment through Media
1
Hate Speech, Hate Speech in Social Media
1
Content Analysis (Research Method)
1
Discourse & Discourse Analysis
1
Messages, Message Design, Message Analysis
1
Theatre for Development
1
Collective Memory: Violent Conflicts & Wars
1
Development Communication Projects: Case Studies
1
Behaviour Change
1
Communicating Development Projects, Media in Development Programmes
1
Development Communication Education & Training
1
Development Communication: Monitoring & Evaluation
1
Development Communication: Research Projects
1
Development Communication Tools & Methods
1
Edutainment Campaigns: Experiences
1
Governance Support Communication
1
Influence of Media on Development Aid
1
Rural Communication for Development
1
Rural Radio Programmes, Rural Radios, Rural Development & Radio
1
Digital Communication, Digital Media
1
Algorithms & Big Data
1
Data
1
Digital & Information Literacy
1
Interactive Media
1
Net Neutrality
1
Political Websites & Online Communities
1
Online Public Relations
1
Online Fundraising
1
Social Media
1
Facebook
1
Influencers (Social Media)
1
ICTs and Development
1
Minorities & Disadvantaged Groups: Reporting & Media Representation
1
Romani People
1
Disaster & Humanitarian Crisis Reporting
1
Disaster & Humanitarian Crisis Information Management
1
Disaster Risk & Preparedness Communication, Disaster Prevention Communication
1
Infectious Diseases' Outbreak Communication
1
Trust Building in Health & Emergency Communication
1
Documenting Human Rights Violations
1
Radio Markets
1
Domestic Workers
1
Education and Communication / Media
1
Adult Education
1
Educational Issues: Reporting & Media Representation
1
Digital Educational Materials
1
Massive Open Online Courses (MOOC)
1
Literacy, Literacy Campaigns, Postliteracy, Alphabetisation Policies
1
Gaming, Video Games
1
Television Serials
1
Climate Change Communication, Climate Journalism
1
Environmental Communication: Planning & Implementation
1
Countering Defamation & Harassment
1
Social Norms
1
Values
1
Evaluation
1
Commissioning Evaluations
1
Gender in Evaluation, Monitoring, Impact Assessment
1
Information Products & Services: Evaluation, Monitoring, Impact Assessment
1
Most Significant Change (MSC)
1
Utilisation-Focused Evaluation (Focus on Intended Use by Intended User)
1
Gender and Media, Gender and Communication
1
Female Journalists & Media Workers
1
Feminism & Communication
1
Gender-Sensitive Language
1
Rural Women & Communication
1
Developing Position Papers & Drawing up Recommendations
1
Strategies
1
Health Radio Programmes
1
Polio Communication
1
Religion in Health Communication
1
WASH Communication (Water, Sanitation, Hygiene)
1
United Nations (UN)
1
UNICEF
1
Poverty & Impoverished People: Reporting & Media Representation
1
Prostitution Reporting & Media Representation
1
Risk Communication
1
Social Issues: Reporting & Media Representation
1
Media Assistance: Impacts, Effectiveness, Efficiency
1
Media Assistance: Youth Programmes & Media
1
Business Communication
1
Organizational Communication, Institutional Communication
1
Media Literacy: Youth
1
Constitutions
1
Human Rights Violations
1
Transitional Justice
1
Consulting, Consultants, Consultancies
1
Corporate Social Responsibility
1
Design Thinking
1
Fundraising
1
Migration Prevention Information, Informing Potential Migrants
1
Migration & Refugees Reporting & (Social) Media Representation
1
Accountability & Transparency
1
Citizenship
1
Political Participation
1
Democratization
1
Public Interest
1
Security
1
Personal Safety
1
Shrinking Spaces for Civil Society & Political Actors
1
Politics and Media
1
Agenda Setting
1
Election Campaigns: Social Media
1
Influence of Media on Politics
1
Opinion Leaders, Politicians, Decision Makers, Elites
1
Political Parties: Communication Strategies
1
Propaganda
1
Public Spheres
1
Trade Unions & Labor Movements: Communication Strategies
1
Video Production Skills
1
Coordination
1
Monitoring
1
Project Impact, Project Effects, Project Effectiveness, Project Efficiency
1
Stakeholders, Stakeholder Analysis, Stakeholder Participation
1
Youth Radio Programmes, Youth Radio Stations, School Radios
1
Commercial Radios
1
Radio Programas del Perú (RPP) (Radio Network, Peru)
1
Media Effects
1
Social Behaviour
1
Data Analysis & Interpretation
1
Data Collection, Data Collection Methods
1
Research Report Writing
1
Science Communication & Research Dissemination
1
Violence Prevention Campaigns
1
Coalition Building
1
Resilience
1
Social Change
1
Social Control
1
Open Source Software
1
Video Equipment & Technologies
1
Mobile Phone Use for Social Purposes, Mobiles for Development
1
Theories of Communication & Media
1
Infographics & Data Visualization
1
Youth and Media
1
Youth Cultures, Youth Milieus, Youth Identities
1
Youth Media
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type

Video for Change

In: The Handbook of Development Communication and Social Change
Karin Gwinn Wilkins; Thomas Tufte; Rafael Obregón (eds.)
Chichester: Wiley Blackwell (2014), pp. 453-470
"This chapter argues that in order to understand contemporary forms of video activism, we need to extend our analytical scope beyond the confinements of the strategic work of social movement actors. It offers a schematic map of the various fields and disciplines in which video for social change has ... more

Advocacy toolkit: Influencing the post-2015 development agenda

Sustainable Development 2015 (SD2015) Programme;CIVICUS;UN DESA (2014), 68 pp.
"How are images used in the aim of governing migration? This article probes this question through the example of the International Organization for Migration’s (IOM) information campaigns (ICs) in Cameroon, through which it seeks to ‘manage the perception’ of potential illegal(ized) migrants t ... more
"En Manual de comunicación ambiental, el lector encontrará una guía para definir una política de comunicación ambiental. Con tal fin se aclara este término diferenciándolo de otras prácticas que se apropian del «discurso verde» sin creer en él. Además, se esbozan las estrategias, las cla ... more

Messaging and Methods for Behavioral Change Media Campaigns: What Makes Effective Anti-Violence Media?

Rochester, NY: Rochester Institute of Technology, Center for Public Safety Initiatives (2014), 24 pp.
"Technological evolution has rewritten the books on media campaigns many times. However, some things have remained the same. First, media campaigns must come from multiple sources. They must employ printed materials, radio and television public service announcements, and internet technologies, such ... more
"Section 2 introduces some behavioral theories and models of behavior change. Section 3 describes the process of designing an intervention using behavior change communication strategies: (1) identifying the specific behavioral objectives and conducting the formative research to understand barriers a ... more
"[This book] examines the work of celebrity advocacy and lobbying in international development. Its purpose is to understand the alliances resulting, their history, consequences, wider contexts and implications. It argues that celebrity advocacy signals a new aspect of elite rule. For populist celeb ... more

A Media Campaign to Increase Awareness and Prevention of Human Trafficking in Asia: Background Strategies and Outcome Evaluation of the MTV EXIT Campaign

Lincoln: University of Nebraska-Lincoln, Third Annual Interdisciplinary Conference on Human Trafficking (2014), 33 pp.
"In 2006, MTV and USAID launched, "MTV EXIT (End Exploitation and Trafficking)," a multi-media, multi-platform awareness and prevention campaign against human trafficking that has reached over 20 million people in 21 countries in the Asia Pacific. This paper describes the campaign background, design ... more

Monitoring and Evaluation of Policy Influence and Advocacy

London: Overseas Development Institute (ODI) (2014), iii, 70 pp.
"Policy influence and advocacy are increasingly regarded as a means of creating sustainable policy change in international development. It is often also seen as a difficult area to monitor and evaluate. Yet there is an increasingly rich strand of innovation in options to monitor, evaluate and learn ... more

How to Produce a Policy Brief

Results for Development;ThinkTank Initiative;Comms Consult (2014), 3 pp.
"Policy briefs are useful influencing tools for think tanks and research institutions. Along with other short items, such as blogs and newspaper articles, they may be the only items from your organisation that busy policymakers will read. This quick guide is aimed at researchers and communications s ... more

Evaluation Theory, Models, and Applications

San Francisco: Jossey-Bass, 2nd ed. (2014), xxxiii, 766 pp.
"The book begins with an overview of the evaluation field and program evaluation standards, and proceeds to cover the most widely used evaluation approaches. With new evaluation designs and the inclusion of the latest literature from the field, this second edition is an essential update for professi ... more

Entertainment Education Saves Lives and Improves Health: Key Steps to Developing Effective Programs

In: Health Communication: Strategies for Developing Global Health Programs
Do Kyun Kim; Arvind Singhal; Gary L. Kreps (eds.)
New York et al.: Peter Lang (2014), pp. 83-100
"Through a systematic review of the literature, this article summarizes and evaluates evidence for the effectiveness of mass media interventions for child survival. To be included, studies had to describe a mass media intervention; address a child survival health topic; present quantitative data fro ... more

Acciones para una buena comunicación en campañas electorales: Manual de marketing y comunicación política

Buenos Aires: Konrad-Adenauer-Stiftung (KAS);Asociación Civil Estudios Populares (ACEP), 2a ed., corr. y aument. (2013), 259 pp.
"Este manual guarda dos características fundamentales. Por un lado, no es una simple sumatoria de capítulos aislados, sino que se trata de conceptos compartidos por un equipo que viene cooperando tanto en capacitaciones como en consultorías, de modo que es un todo integrado. Por otro lado, todos ... more
"Celebrities now regularly engage with human trafficking policy and practice. A “sexy” topic, human trafficking is not only susceptible to alluring, fetishistic, and voyeuristic narratives, but plays into the celebrity-as-rescuer-of-the-victim ideal that receives a huge amount of attention from ... more
"This brief lays out 10 theories grounded in diverse disciplines and worldviews that have relevance to the world of advocacy and policy change. These theories can help to untangle beliefs and assumptions about the inner workings of the policy making process and identify causal connections supported ... more
"On 1 June 2011, Oxfam launched the GROW campaign to tackle food injustice and build a better food system. The GROW campaign is broad and diverse, operating at national, regional and international levels, across 4 thematic areas – land, investment in small-scale agriculture, climate change and foo ... more

Le plaidoyer associatif

Marseille: Panos Europe (2013), 51 pp.
"Le plaidoyer est souvent associé à une logique de confrontation, proche en cela des luttes syndicales et des mouvements sociaux. Il est vrai qu’un « plaidoyeur » – c’est ainsi que nous nommerons la personne en charge de développer un plaidoyer – se trouve souvent en position de contest ... more
"This manual is for media practitioners and social activists who wish to use the power of entertainment and mass media to promote health, human rights and social justice. Drawing on successful stories and case studies from Africa and elsewhere, this manual aims to inspire, give fresh ideas and share ... more