Campaigning, Advocacy, PR
TOOLBOX
Filter
337
Featured
Topics
Campaigning: Planning & Implementation
40
Advocacy Campaigns
37
Behaviour Change Campaigns
35
Advocacy & Empowerment: Planning & Implementation
30
Campaigning
26
Campaigning: Evaluation, Monitoring, Impact Assessment
25
Development Communication Campaigns
23
Advocacy
22
Behaviour Change Communication
22
Campaigning: Experiences
21
Advocacy & Empowerment: Monitoring & Evaluation
20
Edutainment Campaigns: Planning & Implementation
18
Health Campaigns: Planning & Implementation
16
Health Campaigns: Experiences
14
Digital Activism, Cyber Advocacy
13
Election Campaigns
13
Entertainment Education, Edutainment
12
Film & Video Advocacy / Activism
11
Campaign Strategies
11
Digital Media Campaigns
11
Edutainment Radio Programmes
11
Radio Dramas, Radio Soap Operas, Radio Fiction
11
Celebrity Humanitarianism
10
Media Advocacy, Media Activism
10
Public Awareness Campaigns
10
Documentaries, Television Documentaries, Web Documentaries
10
Health Campaigns: Monitoring & Evaluation
10
Political Communication
10
Campaigning: Message Design
9
Radio Campaigns
9
Nonprofit Public Relations: Design & Implementation
9
Impact Assessment & Outcome Evaluation
9
Health Campaigns: Effects & Effectiveness
9
HIV / AIDS Communication
9
Communication Strategies
8
Communication for Social Change
8
Good Practice Examples
8
Forced Labour & Human Trafficking: Reporting & Media Representation
8
Radio Scriptwriting
8
Strategic Communication Planning
7
Political Marketing
7
Advocacy & Empowerment: Children
6
Lobbying
6
Celebrities, Idols, Stars
6
Edutainment Television Programmes
6
Advocacy & Political Films
5
Children's Radio Programmes
5
Children's Rights
5
Participatory Videos & Community Filmmaking
5
Development Communication, Communication for Development (C4D)
5
Edutainment Campaigns: Monitoring & Evaluation
5
Child Health, Mother & Child Care Communication
5
Health Campaigns: Concepts & Strategies
5
Tobacco Counter-Marketing, Smoking Cessation Campaigning, Nicotine Addiction Reporting
5
Migrants & Refugees: Tailor-Made Media Products & Information Services
5
Corruption & Combating Corruption
5
Theories of Change
5
Gender Advocacy & Empowerment, Gender Mainstreaming
4
Social Movements: Communication Strategies & Practices
4
Audience Feedback, Interaction & Participation
4
Campaigning: Target Groups
4
Political Campaigns
4
Screenwriting, Film Scriptwriting, TV Scriptwriting
4
Nonprofit Public Relations & Marketing
4
Social Marketing
4
Storytelling
4
Edutainment Health Programmes
4
Countering Hate Speech, Disinformation & Propaganda
4
Evaluation Approaches, Purposes & Frameworks
4
Evaluation Methods, Evaluation Tools
4
Food / Nutrition Communication & Media Representation
4
Vaccination Campaigns & Vaccine Hesitancy
4
Corruption Reporting & Role of Media in Curbing Corruption
4
Civic Engagement, Citizen & Community Participation
4
Advocacy & Empowerment: Experiences
3
Advocacy & Empowerment: Youth
3
People with Disabilities: Advocacy & Empowerment
3
Campaigning: Effects & Effctiveness
3
Information Campaigns
3
Children's Television Programmes
3
Participatory Communication
3
Conflict-Sensitive Radio Journalism, Radio in Conflict Prevention & Transformation
3
Human Security Reporting
3
Development Communication: Design & Implementation
3
Development Communication: Effects & Effectiveness
3
Environmental Communication
3
Evaluation: Communication & Media
3
Evaluation Design & Implementation
3
Gender-Based Harassment, Intimidation & Violence
3
Gender-Based Harassment, Intimidation & Violence: Media Representation & Reporting
3
Food, Food Security, Nutrition
3
Local Communication & Media
3
Media Law & Regulation
3
Human Rights Protection
3
Youth Television Programmes
3
Agricultural Radio Programmes
2
Opinion Polls, Public Opinion Research
2
Target Groups
2
Film Production
2
Film Reception & Effects
2
Communication Rights
2
Freedom of Expression
2
Local Government Communication Strategies
2
NGOs & Civil Society Organizations: Communication Strategies & Practices
2
Public Relations: Evaluation, Monitoring, Impact Assessment
2
Community Communication
2
Alternative Communication & Media
2
Conflicts, Conflict Prevention & Management, Mediation, Peacebuilding
2
Media Monitoring, Media Observatories
2
Sustainable Development Goals (SDG)
2
Behaviour Change Communication: Effects & Effectiveness
2
Puntos de Encuentro (NGO, Nicaragua)
2
Soul City (NGO, South Africa)
2
Digital Healthcare & Information, Mobile Health, E-Health, Telemedicine
2
Social Media in Political Communication
2
Twitter & Microblogs
2
Online Learning, E-Learning
2
Traffic & Transport Infrastructure
2
Educational Radio Programmes
2
Educational Games, Serious Games
2
Open, Distance and Digital Education (ODDE)
2
Soap Operas & Telenovelas
2
Television Dramas
2
Communication for Sustainable Development
2
Evaluation Reporting & Communicating Results
2
Meta Evaluations, Cluster Evaluations
2
Gender Representation & Stereotypes in the Media
2
Women (General)
2
Health Communication
2
COVID-19 Communication
2
Health Campaigns: Message Design
2
Malaria Communication
2
Sexual Health Communication, Reproductive Health Education, Family Planning
2
Tuberculosis Communication
2
Developing Countries Reporting & Representation in Foreign / International Media
2
Safety of Journalists, Safety Risks of Media Workers
2
Election Reporting
2
Protests, Protest Movements, Protest Reporting & Media Representation
2
Interpersonal Communication, Interpersonal Relations
2
Media & Communication Policies
2
Strategic Alliances, Strategic Partnerships
2
People with Disabilities: Reporting & Media Representation
2
Governance & Accountability: Role of Media / Communication
2
Project Management
2
Project Design, Project Planning
2
Radio Programmes & Genres
2
Persuasive Communication
2
Randomised Control Trials & (Quasi-) Experimental Designs
2
Civil Society
2
Social Justice
2
Mobile Phones, Smartphones
2
SMS
2
Access to Internet & Digital Communications
1
Access to Media & Information: Disadvantaged Groups and Minorities
1
Access to Public Information, Freedom of Information, Right to Information
1
Radio Spots
1
Advocacy & Empowerment: Chronically ill People
1
Advocacy & Empowerment: Disadvantaged & Vulnerable Groups
1
Advocacy & Empowerment: Ethnic Minorities
1
Advocacy & Empowerment: Girls
1
Civic Engagement, Citizen Participation, Civil Society & Digital Communication
1
Mobile Phone Advocacy & Campaigns
1
Agricultural Information & Extension
1
Digital & Social Media Use: Youth
1
Information Needs: Migrants
1
Media Use, Media Consumption
1
Trust in the Media, Credibility of Media
1
Authoritarian Regimes, Dictatorships
1
Event Marketing & Communication
1
Children and Media
1
Child Abuse
1
Child Labour
1
Child Marriage
1
Child Protection, Protection of Minors
1
Gaming: Children
1
Media & Communication Projects: Children
1
Film Distribution
1
Film Financing
1
Educational Films & Videos
1
Film Editing
1
Cybersecurity, Digital Safety, Privacy, Right to Privacy
1
Intellectual Property
1
Open Licensing, Creative Commons, Public Domain
1
Development Organizations: Communication Strategies & Media Representation
1
Government Communication Strategies
1
Foreign Government Communication Interventions
1
Public Relations
1
Nonprofit Public Relations: Experiences
1
Online Marketing, Online Public Relations
1
Social Media Marketing & Digital Public Relations
1
Public Relations: Planning & Implementation
1
Public Relations: Radio
1
Citizen Journalism, Community Journalism
1
Community Development
1
Community Development: Role of Communication & Media
1
Community Radios
1
Groups, Group Communication, Group Development
1
Religion and Justice / Peace / Reconciliation
1
Small Arms
1
Conflict Reporting, Armed Conflict Reporting
1
Extremist Recruitment through Media
1
Hate Speech, Hate Speech in Social Media
1
Content Analysis (Research Method)
1
Discourse & Discourse Analysis
1
Messages, Message Design, Message Analysis
1
Theatre for Development
1
Collective Memory: Violent Conflicts & Wars
1
Development Communication Projects: Case Studies
1
Behaviour Change
1
Communicating Development Projects, Media in Development Programmes
1
Development Communication Education & Training
1
Development Communication: Monitoring & Evaluation
1
Development Communication: Research Projects
1
Development Communication Tools & Methods
1
Edutainment Campaigns: Experiences
1
Governance Support Communication
1
Influence of Media on Development Aid
1
Rural Communication for Development
1
Rural Radio Programmes, Rural Radios, Rural Development & Radio
1
Digital Communication, Digital Media
1
Algorithms & Big Data
1
Data
1
Digital & Information Literacy
1
Interactive Media
1
Net Neutrality
1
Political Websites & Online Communities
1
Online Public Relations
1
Online Fundraising
1
Social Media
1
Facebook
1
Influencers (Social Media)
1
ICTs and Development
1
Minorities & Disadvantaged Groups: Reporting & Media Representation
1
Romani People
1
Disaster & Humanitarian Crisis Reporting
1
Disaster & Humanitarian Crisis Information Management
1
Disaster Risk & Preparedness Communication, Disaster Prevention Communication
1
Infectious Diseases' Outbreak Communication
1
Trust Building in Health & Emergency Communication
1
Documenting Human Rights Violations
1
Radio Markets
1
Domestic Workers
1
Education and Communication / Media
1
Adult Education
1
Educational Issues: Reporting & Media Representation
1
Digital Educational Materials
1
Massive Open Online Courses (MOOC)
1
Literacy, Literacy Campaigns, Postliteracy, Alphabetisation Policies
1
Gaming, Video Games
1
Television Serials
1
Climate Change Communication, Climate Journalism
1
Environmental Communication: Planning & Implementation
1
Countering Defamation & Harassment
1
Social Norms
1
Values
1
Evaluation
1
Commissioning Evaluations
1
Gender in Evaluation, Monitoring, Impact Assessment
1
Information Products & Services: Evaluation, Monitoring, Impact Assessment
1
Most Significant Change (MSC)
1
Utilisation-Focused Evaluation (Focus on Intended Use by Intended User)
1
Gender and Media, Gender and Communication
1
Female Journalists & Media Workers
1
Feminism & Communication
1
Gender-Sensitive Language
1
Rural Women & Communication
1
Developing Position Papers & Drawing up Recommendations
1
Strategies
1
Health Radio Programmes
1
Polio Communication
1
Religion in Health Communication
1
WASH Communication (Water, Sanitation, Hygiene)
1
United Nations (UN)
1
UNICEF
1
Poverty & Impoverished People: Reporting & Media Representation
1
Prostitution Reporting & Media Representation
1
Risk Communication
1
Social Issues: Reporting & Media Representation
1
Media Assistance: Impacts, Effectiveness, Efficiency
1
Media Assistance: Youth Programmes & Media
1
Business Communication
1
Organizational Communication, Institutional Communication
1
Media Literacy: Youth
1
Constitutions
1
Human Rights Violations
1
Transitional Justice
1
Consulting, Consultants, Consultancies
1
Corporate Social Responsibility
1
Design Thinking
1
Fundraising
1
Migration Prevention Information, Informing Potential Migrants
1
Migration & Refugees Reporting & (Social) Media Representation
1
Accountability & Transparency
1
Citizenship
1
Political Participation
1
Democratization
1
Public Interest
1
Security
1
Personal Safety
1
Shrinking Spaces for Civil Society & Political Actors
1
Politics and Media
1
Agenda Setting
1
Election Campaigns: Social Media
1
Influence of Media on Politics
1
Opinion Leaders, Politicians, Decision Makers, Elites
1
Political Parties: Communication Strategies
1
Propaganda
1
Public Spheres
1
Trade Unions & Labor Movements: Communication Strategies
1
Video Production Skills
1
Coordination
1
Monitoring
1
Project Impact, Project Effects, Project Effectiveness, Project Efficiency
1
Stakeholders, Stakeholder Analysis, Stakeholder Participation
1
Youth Radio Programmes, Youth Radio Stations, School Radios
1
Commercial Radios
1
Radio Programas del Perú (RPP) (Radio Network, Peru)
1
Media Effects
1
Social Behaviour
1
Data Analysis & Interpretation
1
Data Collection, Data Collection Methods
1
Research Report Writing
1
Science Communication & Research Dissemination
1
Violence Prevention Campaigns
1
Coalition Building
1
Resilience
1
Social Change
1
Social Control
1
Open Source Software
1
Video Equipment & Technologies
1
Mobile Phone Use for Social Purposes, Mobiles for Development
1
Theories of Communication & Media
1
Infographics & Data Visualization
1
Youth and Media
1
Youth Cultures, Youth Milieus, Youth Identities
1
Youth Media
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type

Advocacy: Building Skills for NGO Leaders

Washington, DC: Centre for Development and Population Activities (CEDPA) (1999), iv, 58 pp.
"The manual was written for trainers around the world who seek to improve the advocacy skills of NGO leaders. While much of the background information and role play scenarios deal directly with reproductive health issues, a trainer could adapt the sessions for other contexts. The manual is directed ... more
"In this book Dr Garth Japhet, co-founder of the successful South African edutainment project, Soul City, explains the concept of edutainment and what it involves. The book contains case studies of edutainment projects around the world to illustrate the principles of good edutainment and offers a pr ... more

How to Design and Produce Radio Serial Drama for Social Development: A Program Manager's Guide

Baltimore, Md.: Johns Hopkins Center for Communication Programs (1998), iv, 152 pp.

Social Marketing Strategies to Fight Corruption

World Bank, Economic Development Institute (1998), 28 pp.
"Drawing on lessons from the use of social marketing in public health campaigns (e.g., to reduce smoking and alcoholism, to encourage safe sex and to encourage physical fitness), environmental campaigns (e.g., to promote recycling), education campaigns (to encourage literacy) and the protection of i ... more

How to Write a Radio Serial Drama for Social Development: A Script Writer's Manual

Baltimore, Md.: Johns Hopkins Center for Communication Programs (1997), 217 pp.
"This book is a practical manual for script writers preparing radio serial dramas for development projects. It will be useful both for novices and experienced script writers who have not yet written drama that educates as well as entertains. So that this book can be used as a course manual, whether ... more

An Introduction to Advocacy: Training Guide

Washington, DC: Support for Analysis and Research in Africa (SARA);Health and Human Resources Analysis for Africa (HHRAA) (1997), 128 pp.

The Video Activist Handbook

London: Pluto Press (1997), xvi, 248 pp.

Disability Awareness in Action: Campaigns

London: Disability Awareness in Action (1994), 46 pp.
"This resource kit focuses on campaigns run by organisations of disabled people which promote our independence, equality of opportunity and full participation. Taking part in campaigns will increase members' skills and confidence and show disabled people as active participants in their communities, ... more
"Following his experiences in the production of soap operas Miguel Sabido of Televisa (Mexico City) developed a theory as well as practical guidelines for entertainment-education soap operas. Such entertainment education soap operas like "Ven conmigo" and "Acompañame" have been very popular in Mexi ... more
Based on the work of HealthCom, a fifteen-year, twenty-country project funded by the U.S. Agency for International Development, the book builds on a practical, five-step model for communication that promotes change in existing behaviors and supports preventive health practices. Using numerous exampl ... more

El spot radiofónico

San José (CR): Radio Nederland Training Centre (RNTC) (1991), 90 pp.

Communication for Child Survival

Washington, DC: USAID;Academy for Educational Development (AED);Annenberg School for Communication, University of Pennsylvania (1988), viii, 144 pp.

Writing for Educational Radio: A Guide for Scriptwriters

Raymond Escoffey (English version)
Bonn: Friedrich-Ebert-Stiftung (FES) (1987), 169 pp.
"This book is addressed to those who wish or who have to write educational programmes for radio. Its aim is to point to ways and methods of writing appropriate material for radio. It reviews various radio formats: Non-dramatic ones like announcements, reports, commentary, talk, interviews, etc; and ... more
"Original essays define the scope of and show how to improve campaigns that promote public service programmes - among them, anti-smoking, family planning, heart disease prevention, and fire prevention campaigns. Academics, programme administrators, evaluators and policy makers show how to assess nee ... more

A Handbook for Scriptwriters of Adult Education Broadcasts

Bonn: Friedrich-Ebert-Stiftung (FES) (1973), 313 pp.