"The manual was written for trainers around the world who seek to improve the advocacy skills of NGO leaders. While much of the background information and role play scenarios deal directly with reproductive health issues, a trainer could adapt the sessions for other contexts. The manual is directed
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toward trainers with substantial experience and a commitment to participatory methodologies. Less experienced trainers are urged to review Training Trainers for Development: Conducting a Workshop on Participatory Training Techniques (1995)." (Introduction, page 1)
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"In this book Dr Garth Japhet, co-founder of the successful South African edutainment project, Soul City, explains the concept of edutainment and what it involves. The book contains case studies of edutainment projects around the world to illustrate the principles of good edutainment and offers a pr
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actical, step-by-step guide to managing both small-scale and large-scale edutainment projects. There is also a detailed training programme with facilitators' notes for a four-day workshop, which covers the five phases of edutainment-creation described in the book, namely: research and planning; development; production; implementation and promotion; and evaluation of an edutainment project." (Back cover)
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"Drawing on lessons from the use of social marketing in public health campaigns (e.g., to reduce smoking and alcoholism, to encourage safe sex and to encourage physical fitness), environmental campaigns (e.g., to promote recycling), education campaigns (to encourage literacy) and the protection of i
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ndividual/group rights (e.g., racial and gender equality, gay and lesbian rights) this paper argues that social marketing can also make an important contribution to the creation of an atmosphere in public life that discourages fraud and corruption. It can do so by: raising awareness about the costs of corruption to a country; mainstreaming a concern about corruption within national institutions, increasing the understanding of causal factors of corruption amongst the public and influencing behavior." (Abstract)
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"This book is a practical manual for script writers preparing radio serial dramas for development projects. It will be useful both for novices and experienced script writers who have not yet written drama that educates as well as entertains. So that this book can be used as a course manual, whether
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in a formal class or for independent study, each chapter begins with a study guide listing learning objectives and expected outcomes and a suggested exercise. How to Write a Radio Serial Drama for Social Development: A Script Writer’s Manual was originally designed to assist script writers working in projects supported by Johns Hopkins University Population Communication Services. For this reason, many of the samples and examples it contains relate to family planning and reproductive health; however, the script writing principles discussed and demonstrated here apply just as well to other development topics. The manual largely concentrates on the practical aspects of script writing, although a prologue summarizes relevant communication theory." (Using this book, page iii)
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"This resource kit focuses on campaigns run by organisations of disabled people which promote our independence, equality of opportunity and full participation. Taking part in campaigns will increase members' skills and confidence and show disabled people as active participants in their communities,
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with ideas and abilities which can be of benefit to everyone. The kit gives you some ideas for campaigns, things to be considered if you are to run a successful campaign and some real-life examples." (About this kit)
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"Following his experiences in the production of soap operas Miguel Sabido of Televisa (Mexico City) developed a theory as well as practical guidelines for entertainment-education soap operas. Such entertainment education soap operas like "Ven conmigo" and "Acompañame" have been very popular in Mexi
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co and other parts of Latin America. Sabido's entertainment-education strategy has also been utilized in countries as India, Kenia, Nigeria, Brasil, Jamaica and Indonesia. The book describes the theory of Sabido, explains how to utilize it in the design of education messages, and explains how the audience effects of this approach can be measured. The author is the International Information Manager at Televisa (Mexico City), where she has worked with Miguel Sabido since 1989. She edits Televisa's semimonthly newsletter about worldwide entertainment-education trends in television and cinema business." (CAMECO Media Forum 3/95)
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Based on the work of HealthCom, a fifteen-year, twenty-country project funded by the U.S. Agency for International Development, the book builds on a practical, five-step model for communication that promotes change in existing behaviors and supports preventive health practices. Using numerous exampl
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es from actual health communication projects in developing countries - including immunization, diarrheal disease control, and water and sanitation programs - the authors provide step-by-step guidance in applying.
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"This book is addressed to those who wish or who have to write educational programmes for radio. Its aim is to point to ways and methods of writing appropriate material for radio. It reviews various radio formats: Non-dramatic ones like announcements, reports, commentary, talk, interviews, etc; and
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dramatised programmes: features and plays. This edition replaces previous ones ("Handbook for Scriptwriters of Adult Education Broadcasts", published by FES in 1969, 2 vol.) and is based on workshops for scriptwriters of adult education broadcasts conducted by the author in Tanzania and other countries for more than 20 years." (Publisher description)
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"Original essays define the scope of and show how to improve campaigns that promote public service programmes - among them, anti-smoking, family planning, heart disease prevention, and fire prevention campaigns. Academics, programme administrators, evaluators and policy makers show how to assess nee
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ds and goals, plan a campaign, evaluate its success, and select appropriate media." (Publisher description)
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