"This is a practical guide for writers, producers and others who use radio dramas as the vehicle to bring about behaviour change among socioeconomically disadvantaged communities in the developing world. Divided into three parts, the first argues for the power of radio to initiate change and stresse
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s the need for careful planning of programmes; the second describes in detail the duties of the programme manager; while the third provides guidance and tips for script writers." (Publisher description)
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"This guide profiles public campaigns from around the world that have already proved their positive impact on the public, including communications on energy savings, water and air pollution, waste management, and natural resources' shortage. The guide is a first step towards the development of an in
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ternational network of public and private communicators working on sustainability campaigns." (Publisher description)
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"Section 1 focuses on campaign strategies. Mats Abrahamsson, a former Greenpeace campaign coordinator and founder of the Swedish consultancy Selene, shows you: how to develop a strategic framework for campaigning that helps campaigners choose the activities that can best meet their objectives and av
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oid rushing into activities that misuse time and resources (Section 1.1); how to conduct a “power analysis” that identifies the powers at play and how they interact in order to deploy limited resources where they can have the greatest impact (Section 1.2); how a Greenpeace campaign convinced Coca-Cola to stop using ozone-destroying chemicals in all its refrigeration equipment (Section 1.3). Section Two shows an example of an IFEX member – the Media Institute of Southern Africa – that has realised the need to build on, and go beyond, the issuing of alerts by developing a strategic vision for defending freedom of expression (chapter 7). Section Three provides 10 campaign tools that IFEX members can use to compliment the issuing of alerts. These tools can be used separately or in combination with each other as part of a campaign. Each tool comprises: a toolbox of tips, ideas and questions to consider; a best practice case study of an IFEX member or other organisation that has successfully used the campaign tool; a list of resources for further information." (Page 7)
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"The Spot on Malaria guide focuses on malaria prevention and treatment messages and ways to tailor them to reach communities often missed by national malaria programmes. The guide shows how to adapt or localise materials from national malaria programmes and how to create original radio spots or adve
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rtisements to respond to local needs. It offers tools to help navigate the production process. The guide also encourages collaboration with colleagues and local experts. It suggests that gathering a team to provide advice and share some of the work will make the products stronger. The Spot on Malaria guide takes the reader through a 7-step process for planning, adapting or creating, testing and producing radio spots. It also offers tips on: securing adequate and appropriate airtime; deciding whether to use free or paid airtime; monitoring and evaluating spots. The Spot on guide also includes: resources about malaria, radio and communication - many available free on the web; planning, research and implementation tools, including a sample pretesting guide and screener; more than 15 sample scripts on various malaria topics, including treatment, insecticide-treated nets and intermittent preventive treatment of pregnant women; a sample five-day agenda for conducting a Spot On training workshop; a glossary of malaria, radio, research and scriptwriting terms." (Communication Initiative)
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"This guide seeks to familiarise journalists and media personnel with the Sabido methodology for social change using entertainment-education format serial dramas broadcast over mass media channels (such as radio and television). The main area of focus is for HIV and AIDS prevention, especially among
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women and girls. The guide book is part of UNFPA's aim to reinforce the capacities of journalists at the country level to prepare them to be agents of gender- and culturally-sensitive HIV prevention programmes. The training guide gives detailed explanation of the eight-step Sabido methodology of "entertainment with proven social benefit."It is focused on the social-content (educational) portion of an entertainment-education programme. The guide is based on the assumption that the writers received previous training in drama and have experience in writing melodrama. The author also includes at the end of the guide an exploration of the theoretical underpinnings of the Sabido methodology." (ELDIS).
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"This toolkit is divided into two key sections. Section One - defines the conceptual issues on gender and media advocacy; looks at why the media should be a focus of gender and feminist activism; highlights the key issues for gender and media advocacy using the findings of the Global Media Monitorin
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g Project (GMMP) 2005; and discusses the various target audiences key to achieve change. Section Two - provides the tactical information on the steps, tools and strategies that are useful in gender and media advocacy; provides tips and pointers on how to engage with the media and how to put gender on the news agenda. Information boxes, case studies and discussion points are provided in the various chapters. At the end of each Section, the user will find a glossary of key terms used in the chapters, and a summary of the key pointers and issues that have emerged from the chapters." (Page 6)
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"This book is designed to provide practical guidelines to those in the field of entertainment-education drama who want to sharpen their skills. With separate sections for various users - programme managers, writers, producers, directors and actors - the book is a structured, step-by-step manual that
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provides answers to the problems they can face. The book focuses in detail on the 'design approach' for determining and articulating effective messages that are contained in the drama. It draws on methods that have been tried and tested worldwide. In addition to a number of actual scripts that have been converted into dramas, it also contains useful appendices that provide sample documents of various procedural requirements as suggested in the book. Esta de Fossard is Senior Communication Advisor and Professor at the Johns Hopkins University's Bloomberg School of Public Health, Center for Communication Programs. She previously taught at the universities of Southern California, Ohio and George Mason. John Riber is a Independent Film-Maker and Director, Media for Development (East Africa), Dar-Es-Salaam, Tanzania." (Publisher website)
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"Als Beispiel einer Kampagne habe ich einen Wahlkampf genommen, da Wahlkämpfe gegenüber anderen Kampagnen in aller Regel zwei zusätzliche Komponenten aufweisen: Personalisierung. Zwar ist der Spitzenkandidat für eine Partei, was auch BrentSpar für die Anti-Shell-Kampagne von Greenpeace gewesen
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ist: Person bzw. Einzelsymbol stehen als Teil für das Ganze, sie versinnbildlichen das Anliegen, geben der Kampagne Gesicht. Doch ist der Spitzenkandidat immer auch Subjekt der Kampagne, nie nur Objekt. Das erfordert eine sehr intensive Zusammenarbeit zwischen Kandidat und Kampagnenleitung.
Unmittelbare Konkurrenz. Die Anzahl von Mandaten ist fest gelegt und die Möglichkeit, nach der Aufstellung der Wahllisten auf andere „Stimm-Märkte“ auszuweichen, nicht gegeben. Das erfordert zusätzliche strategische Überlegungen. Dieses Buch zeigt, wie eine Kampagne ablaufen kann und soll – mit Anleihen aus der Theorie, mit Blicken auf die USA, mit einem Beispiel, ... und mit Verweisen auf andere MuP-Bücher, mit denen dieses Buch eng verzahnt ist. Die Inhalte sind auf Kampagnen im Non-Profit-Bereich übertragbar. Die skizzierte Kampagne am Ende zeigt ein Beispiel dafür." (Seite 9)
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"This book is an invitation—an invitation to discover the potential of a simple video camera and the power it holds to spark social change. Every day, all around the world, activists draw upon video in creative, strategic ways and use the results to ensure that silent voices are heard and importan
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t reforms are made. In this book we will show you how they do this, and how you can do it too [...] These chapters will walk you through the process of “video advocacy.” By this phrase we mean the use of video as an essential tool in social justice activism—one that can be deployed as strategically and effectively as more traditional forms of “advocacy” referring to the range of ways to exert pressure for a defi ned goal of change, including persuasion, relationship-building, lobbying, organizing, and mobilizing. We will draw on the inspiring real-life experiences of social justice video advocates worldwide—groups that have worked with the human rights organization WITNESS where I work, and a range of other wellknown and lesser-known fi gures in the activist universe. Throughout you’ll fi nd an emphasis on the emotional and empathetic aspect of video, on its humanizing ability to communicate across boundaries. We also stress the need for collaboration within organizations and among outside allies to more successfully facilitate the production and use of video." (Introduction, page xii-xiii)
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"This is a guide for those training writers of radio soap operas for peacebuilding. It contains a ten day training course, materials, and background information which are invaluable to facilitators." (Back cover)
"This manual was designed for project managers, and gives emphasis to the planning and production - not on scriptwriting - of radio soap operas for peace building in conflict areas. Its underlying assumption is that radio soap operas can, over a long term period, subtly change attitudes, and contrib
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ute to peace, because they reach people emotionally. The guide gives instructions on several steps of the planning and implementation process, such as conducting a timeline, defining the target audience, and choosing a team, recording a schedule, and planning the budget. It discusses where to record a soap opera (in studio or outside), how long a soap opera should last, and when it should be broadcast. It gives advice on the pre-test phase with focus groups, and provides a checklist with the overarching aims, ie, the intended outcomes and the emotional focus, of the soap. The appendix contains an excerpt from an Indonesian radio drama serial, produced by Common Ground Indonesia." (commbox)
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