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Journals
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The Impact of Media Interventions: Factors and Evidence
Reading: Gamos (2007), 27 pp.
"In this paper we will be looking at the evidence of impact from interventions in the so-called ‘traditional’ media – TV, radio and, to a much lesser extent, print – and factors contributing to that impact. By ‘media interventions’ we mean using mass-media in support of development objec
...
Click Here for Change: Your Guide to the E-Advocacy Revolution
Oakland, Calif.: PolicyLink (2007), 60 pp.
"This manual was written for experienced and novice advocates alike who are eager to use state of the art technology techniques to challenge old policies and create new ones that will enhance the quality of life and access to opportunity for everyone. The case studies, resources, tips, and best prac
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Advocacy, Communication and Social Mobilization (ACSM) for Tuberculosis Control: A Handbook for Country Programmes
World Health Organization (WHO) (2007), 80 pp.
"This handbook is primarily intended for staff that plan, organize and supervise tuberculosis (TB) control activities at the national level. Because tackling TB requires commitment and work at all levels, this guide can also be used by TB control staff at the provincial, state, and regional levels;
...
A Guide to Measuring Advocacy and Policy
Baltimore: Annie E. Casey Foundation (2007), 32 pp.
"The overall purpose of this guide is twofold. To help grantmakers think about and talk about measurement of advocacy and policy, this guide puts forth a framework for naming outcomes associated with advocacy and policy work as well as directions for evaluation design. The framework is intended to p
...
Building National Campaigns: Activists, Alliances, and How Change Happens
Oxford: Oxfam (2007), xii, 103 pp.
"The aim of this book is to share stories and learning from alliance-based efforts to improve employment standards for workers, primarily women in export-orientated supply chains. These stories are about people and their organisations building more powerful and effective ways to get their voices hea
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Información para el desarrollo
Buenos Aires: UNICEF (2006), 64 pp.
"En este cuadernillo, el objetivo es profundizar y explorar el concepto de información a partir de su reflexión en tanto proceso comunicacional. Por esta razón, los contenidos aquí desarrollados se articulan con los abordados en los cuadernillos 1 y 2 y están organizados en cuatro capítulos: E
...
Campanha política: Como ganhar uma eleição. Regras e dicas
São Paulo: Girafa (2006), 195 pp.
Planning BCC Interventions: A Practical Handbook
Bangkok: United Nations Population Fund (UNFPA) (2006), 50 pp.
"This study breaks the downward communication challenge in post-tsunami Aceh and Sri Lanka into four main areas. The first looks at the nature of communication problems between organisations and communities. The second covers mass information campaigns, including an overview of the information chann
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"The guide is divided into 7 sections. Each section explores a different aspect of working with the media on gender and education issues, starting with looking at education campaigning in general before focusing on gender issues in education, and the role of advocacy and the media. You will find pra
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Manual de campaña electoral: Marketing y comunicación política
Buenos Aires: Konrad-Adenauer-Stiftung (KAS) (2006), 144 pp.
Zielkampagnen für NGO: Strategische Kommunikation und Kampagnenmanagement im Dritten Sektor
Münster: Lit (2006), 301 pp.
Eto dodo deviwo: Plan Bénin et Radio Lalo. Manuel des jeunes
Cotonou: Plan International (2005), 87 pp.
Evaluation of Soul Buddyz Series 2
Johannesburg: Soul City (2005), 40 pp.
Campaigning for Freedom of Expression: A Handbook for Advocates
Key Guides
Toronto: International Freedom of Expression Exchange (IFEX) (2005), 136 pp.
"Section 1 focuses on campaign strategies. Mats Abrahamsson, a former Greenpeace campaign coordinator and founder of the Swedish consultancy Selene, shows you: how to develop a strategic framework for campaigning that helps campaigners choose the activities that can best meet their objectives and av
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Gut geplant ist halb gewonnen. Kampagnen: Die schönste Herausforderung, seit es Politik gibt. Ein Trainingsbuch
Bonn: Friedrich-Ebert-Stiftung (FES), Akademie Management und Politik (2005), 116 pp.
"Als Beispiel einer Kampagne habe ich einen Wahlkampf genommen, da Wahlkämpfe gegenüber anderen Kampagnen in aller Regel zwei zusätzliche Komponenten aufweisen: Personalisierung. Zwar ist der Spitzenkandidat für eine Partei, was auch BrentSpar für die Anti-Shell-Kampagne von Greenpeace gewesen
...
'Mission Possible': A Gender and Media Advocacy Toolkit
World Association for Christian Communication (WACC) (2005), 84 pp.
"This toolkit is divided into two key sections. Section One - defines the conceptual issues on gender and media advocacy; looks at why the media should be a focus of gender and feminist activism; highlights the key issues for gender and media advocacy using the findings of the Global Media Monitorin
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