"Community workers in developing countries can provide on-the-ground support to encourage the general public to adopt and maintain behaviour change. This book is designed specifically as a guide for the creation of distance education programmes for these community workers. Covering the whole process
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of project development, it provides detailed guidance on project start-up and management, curriculum preparation, media selection - especially radio and television -, programme format choice, scriptwriting and review, programme production, preparation of support books and participant guides and methods of audience feedback. An extended section covers Internet-based distance education. The guiding principle for the preparation of distance education materials applied in this guide is the "6T" pattern, i.e.: "Telling, Teaching, Transforming, Testing, Tasking and Telling"." (CAMECO Update 1-2009)
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"HEARTLINES is an innovative programme developed by The Mass Media Project in South Africa. The intervention’s purpose is to address South Africa’s social issues, such as HIV and AIDS, crime, violence and the breakdown of family and social structures. HEARTLINES is unique in its approach in that
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it addresses these issues through values – the primary aim of the intervention is to promote reflection on people’s value systems and how these values are lived out in daily life. Over 85% of South Africans adhere to religious beliefs which have clear moral ideals and principles. One explicit strategy of HEARTLINES is to build on this already established authority of religious and spiritual beliefs. Using the authority of FBOs and religious faith, the Mass Media Project aims to promote values, to encourage people to live out their values more fully, and provide tools for this purpose. This evaluation is focused on the first stage of the HEARTLINES intervention. This included two main initiatives, namely, the national broadcast of 8 HEARTLINES films or dramas, with supporting print and below-the-line media components and secondly, the start of social mobilisation of faith-based organisations, where FBOs were provided with relevant tools to teach values and encouraged to undertake discussion-based activities. This first stage of HEARTLINES was evaluated using scientifically rigorous evaluation methods. During the 8 weeks of broadcast, an estimated 26% of the adult population, or 7.3 million adults watched one or more of the HEARTLINES films on television." (Executive summary)
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"In this paper we will be looking at the evidence of impact from interventions in the so-called ‘traditional’ media – TV, radio and, to a much lesser extent, print – and factors contributing to that impact. By ‘media interventions’ we mean using mass-media in support of development objec
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tives and as part of development projects to help bring about behaviour change – for instance, the use of TV/radio spots (also known as PSAs – public service announcements) to promote condom use, or radio programmes to promote better agricultural practices. This should not be confused with so-called ‘media development’, which aims to create independent and professional media, recognising the potential of the media as an important independent agent of social and political change, for example in governance." (Introduction)
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"La comunicación política implica el conocimiento y dominio de técnicas de investigación, de planificación, el diseño y ejecución de acciones estratégicas que tienen por objeto llegar de forma eficiente a los públicos; implica cambio y difusión eficiente de mensajes. La propuesta política
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, la elaboración del discurso político y la construcción de la imagen política suponen la identificación sistémica de una estrategia política, estrategia comunicacional y estrategia publicitaria." (Descripción de la casa editorial)
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"This manual was written for experienced and novice advocates alike who are eager to use state of the art technology techniques to challenge old policies and create new ones that will enhance the quality of life and access to opportunity for everyone. The case studies, resources, tips, and best prac
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tices included in this report will help readers plan and implement campaigns that use various combinations of online and offline tools to effectively engage their constituencies. Of course, technology changes in a nanosecond, making some strategies and tactics nearly obsolete almost as the words describing them are written. Nevertheless, the underlying ideas and concepts described here will remain relevant and the resources listed in the report will stand as sources for finding new, perhaps not yet imagined, tools to combine online and offline advocacy strategies. The PolicyLink website (www.policylink.org) is one such resource where visitors will find updates on campaigns described in this document and brand new ones." (Preface)
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"This is intended to be a "practical" book. It is filled with examples and case studies that illustrate ways that carefully planned and implemented communication interventions have produced positive results. It is also filled with ideas from people who have experienced the challenges of communicatin
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g effectively in development programs. We are indebted to them and I am pleased to provide their ideas - frequentyl in their own words - to th readers of this book, and provide web links to their works. In spinning all of these valuable resources together I have added my own insights based on almost four decades of communication and development experience in countries ranging from Guatemala to Western Samoa, with many other stops in Asia, Africa and Latin America." (Foreword)
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"The aim of this book is to share stories and learning from alliance-based efforts to improve employment standards for workers, primarily women in export-orientated supply chains. These stories are about people and their organisations building more powerful and effective ways to get their voices hea
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rd. Anyone wanting to learn more about popular campaigning work, and about how change happens, will benefit from reading this book. It will show others who are working in this area how the initiatives it describes led to developing new campaigning components and overcoming obstacles. This book differs from a campaigning manual; the stories show how the relationships were developed and what processes were followed, explain the motivations behind the choices that the different alliances made, and highlight the resulting successes and failures of these alliances." (Introduction)
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"The sourcebook covers the following topics: spaces for civil society participation and how to link local, national and international advocacy; the role of WaterAid to improve water supply and sanitation (WSS) in the context of UN Millennium Development Goals (MDGs); building community capacity for
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rooted advocacy; the planning process for effective advocacy such as how to identify issues, what tools to use, clarifying the message etc.; resources to be used for advocacy;advocacy actions such as lobbying, campaigns, media etc.; monitoring and evaluation of advocacy. The sourcebook is interspersed with short case studies from national-level advocacy activities in Africa (Ghana, Madagascar, Mozambique, Tanzania and Uganda), Asia (Bangladesh, Nepal and Pakistan) and the UK, as well as at the international level (Freshwater Action Network). Further information resources are also provided. In the Annex, there is a selection of tools, pro-formas, tables and diagrams which advocacy workers may like to reproduce, adapt or distribute. The sourcebook is meant for WaterAid staff and partner organisations, as well as others in the sector, to assist in drawing up advocacy action plans that aim to improve the water supply and sanitation situation of the poorest people in the countries where they work." (https://www.ircwash.org/resources)
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"The overall purpose of this guide is twofold. To help grantmakers think about and talk about measurement of advocacy and policy, this guide puts forth a framework for naming outcomes associated with advocacy and policy work as well as directions for evaluation design. The framework is intended to p
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rovide a common way to identify and talk about outcomes, providing philanthropic and non-profit audiences an opportunity to react to, refine and adopt the outcome categories presented. In addition, grantmakers can consider some key directions for evaluation design that include a broad range of methodologies, intensities, audiences, timeframes and purposes." (Introduction, page 1)
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"This handbook is primarily intended for staff that plan, organize and supervise tuberculosis (TB) control activities at the national level. Because tackling TB requires commitment and work at all levels, this guide can also be used by TB control staff at the provincial, state, and regional levels;
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by nongovernmental organizations (NGOs) and others involved in TB control, including communications officers, epidemiologists, program supervisors, TB medical specialists, nurses, bacteriologists, statisticians, health educators, logistics officers and trainers. Health managers of refugee and displaced population camps, prisons and large private enterprises, such as factories and mines, will also find this handbook useful. Additionally, teachers in medical, nursing, laboratory and public health schools may find valuable information for training their students in effective, multi-disciplinary TB control." (About this handbook)
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"En este cuadernillo, el objetivo es profundizar y explorar el concepto de información a partir de su reflexión en tanto proceso comunicacional. Por esta razón, los contenidos aquí desarrollados se articulan con los abordados en los cuadernillos 1 y 2 y están organizados en cuatro capítulos: E
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n el primero se realiza un recorrido conceptual de los aportes de las estrategias de información, desde el difusionismo, pasando por el marketing social y el entretenimiento educativo. En el segundo se desarrolla el significado y las implicancias de un proceso de información, la diferencia entre información y comunicación, entre informar y conocer. Y fundamentalmente, qué significa que una información sea significativa para las personas, grupos o comunidad a la que está destinada. En el tercero se describe la campaña de bien público como estrategia integral de información y sensibilización, los pasos y tareas para su realización. En el último capítulo se hace una reseña de los diversos canales a utilizar en campañas de este tipo." (Presentación)
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"The guide is divided into 7 sections. Each section explores a different aspect of working with the media on gender and education issues, starting with looking at education campaigning in general before focusing on gender issues in education, and the role of advocacy and the media. You will find pra
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ctical advice for working with the media on gender and education issues and suggestions of activities to help individuals or groups generate discussion and develop their understanding of the issues addressed in more depth. These activities can be used as the basis for training others. A set of worksheets that correspond to these activities accompanies the guide and can be photocopied and used alongside the guide." (Using this guide, page 4)
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"This study breaks the downward communication challenge in post-tsunami Aceh and Sri Lanka into four main areas. The first looks at the nature of communication problems between organisations and communities. The second covers mass information campaigns, including an overview of the information chann
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els in Aceh and Sri Lanka and how best to use them. The third section investigates complaints mechanisms, and, finally, the fourth section is a brief glance at what has been done to bridge information gaps in Aceh and Sri Lanka. Many organisations are still paying for mistakes made in communicating with communities in the early days of the tsunami recovery effort, resulting in what many call the “broken promises” phenomenon. The inherent problems of managing expectations were exacerbated by a widespread use of translators and jargon and the extreme levels of trauma experienced by beneficiaries. A number of organisations, however, have started to address these mistakes and build communications strategies into projects, developing models that potentially have wide application." (Executive summary)
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