A Guide to Measuring Advocacy and Policy
Baltimore: Annie E. Casey Foundation (2007), 32 pp.
"The overall purpose of this guide is twofold. To help grantmakers think about and talk about measurement of advocacy and policy, this guide puts forth a framework for naming outcomes associated with advocacy and policy work as well as directions for evaluation design. The framework is intended to provide a common way to identify and talk about outcomes, providing philanthropic and non-profit audiences an opportunity to react to, refine and adopt the outcome categories presented. In addition, grantmakers can consider some key directions for evaluation design that include a broad range of methodologies, intensities, audiences, timeframes and purposes." (Introduction, page 1)
SECTION 1: CONTEXT OF MEASURING ADVOCACY AND POLICY CHANGE EFFORTS
Measuring Advocacy and Policy Change Efforts: A New Evaluation Perspective, 6
Advocacy and Policy Work: Evaluation Challenges, 6
Lack of Practical Guidance, 6
Differing Perspectives on the Role of Evaluation, 7
Methodological Challenges, 7
Identification of Outcomes, 8
Differences Among Foundations, 9
Benefits of Evaluation, 9
SECTION 2: DESIGNING APPROPRIATE EVALUATION
Start with a Theory of Change, 11
Identify Your Outcome Categories, 16
Select a Practical and Strategic Approach to Measurement, 23
Practical Approaches to Measurement, 23
Options for Evaluation Plans, 27
Conclusion, 32
Measuring Advocacy and Policy Change Efforts: A New Evaluation Perspective, 6
Advocacy and Policy Work: Evaluation Challenges, 6
Lack of Practical Guidance, 6
Differing Perspectives on the Role of Evaluation, 7
Methodological Challenges, 7
Identification of Outcomes, 8
Differences Among Foundations, 9
Benefits of Evaluation, 9
SECTION 2: DESIGNING APPROPRIATE EVALUATION
Start with a Theory of Change, 11
Identify Your Outcome Categories, 16
Select a Practical and Strategic Approach to Measurement, 23
Practical Approaches to Measurement, 23
Options for Evaluation Plans, 27
Conclusion, 32
