Advocacy, Communication and Social Mobilization (ACSM) for Tuberculosis Control: A Handbook for Country Programmes
World Health Organization (WHO) (2007), 80 pp.
ISBN 978-9241596183
"This handbook is primarily intended for staff that plan, organize and supervise tuberculosis (TB) control activities at the national level. Because tackling TB requires commitment and work at all levels, this guide can also be used by TB control staff at the provincial, state, and regional levels; by nongovernmental organizations (NGOs) and others involved in TB control, including communications officers, epidemiologists, program supervisors, TB medical specialists, nurses, bacteriologists, statisticians, health educators, logistics officers and trainers. Health managers of refugee and displaced population camps, prisons and large private enterprises, such as factories and mines, will also find this handbook useful. Additionally, teachers in medical, nursing, laboratory and public health schools may find valuable information for training their students in effective, multi-disciplinary TB control." (About this handbook)
I. PREPARING TO TAKE ACTION
Introduction, 2
1 Understanding advocacy, communication and social mobilization, 4
2 Developing a TB strategy incorporating ACSM, 6
3 Maximizing skills through partnerships, 9
II. CORE DEVELOPMENT PROCESS
4 Conducting a situation/needs assessment, 14
5 Designing ACSM interventions, 20
6 Developing ACSM messages and concepts, 22
7 Developing ACSM materials, 25
III. IMPLEMENTATION AND EVALUATION
8 Implementing ACSM activities, 31
9 Monitoring and evaluating ACSM activities, 35
10 Documenting results and providing feedback, 43
REFERENCES, 47
ANNEXES
Annex A Selected strategic assessment and planning tools, 48
Annex B Assessment of advocacy, communication and social mobilization in national tuberculosis programmes, 54
Annex C Examples of ACSM goals/indicators, 56
Annex D Planning a World TB Day event, 58
Annex E The stages-of-change model, 61
Annex F Worksheet for a creative/strategic brief, 64
Annex G Sample recruitment document for a focus-group discussion, 66
Annex H Sample guide for a focus-group discussion, 70
Annex I Sample questions for pre-testing materials, 75
Annex J Sample questions for evaluating an advocacy initiative, 77
Annex K The Patients’ Charter for Tuberculosis Care, 78
Introduction, 2
1 Understanding advocacy, communication and social mobilization, 4
2 Developing a TB strategy incorporating ACSM, 6
3 Maximizing skills through partnerships, 9
II. CORE DEVELOPMENT PROCESS
4 Conducting a situation/needs assessment, 14
5 Designing ACSM interventions, 20
6 Developing ACSM messages and concepts, 22
7 Developing ACSM materials, 25
III. IMPLEMENTATION AND EVALUATION
8 Implementing ACSM activities, 31
9 Monitoring and evaluating ACSM activities, 35
10 Documenting results and providing feedback, 43
REFERENCES, 47
ANNEXES
Annex A Selected strategic assessment and planning tools, 48
Annex B Assessment of advocacy, communication and social mobilization in national tuberculosis programmes, 54
Annex C Examples of ACSM goals/indicators, 56
Annex D Planning a World TB Day event, 58
Annex E The stages-of-change model, 61
Annex F Worksheet for a creative/strategic brief, 64
Annex G Sample recruitment document for a focus-group discussion, 66
Annex H Sample guide for a focus-group discussion, 70
Annex I Sample questions for pre-testing materials, 75
Annex J Sample questions for evaluating an advocacy initiative, 77
Annex K The Patients’ Charter for Tuberculosis Care, 78
