Document details

Building National Campaigns: Activists, Alliances, and How Change Happens

Oxford: Oxfam (2007), xii, 103 pp.

Contains many illustrations, bibliogr. pp. 88-97, index

ISBN 978-0-85598-574-5

Signature commbox: 10-PR-E 2007

"The aim of this book is to share stories and learning from alliance-based efforts to improve employment standards for workers, primarily women in export-orientated supply chains. These stories are about people and their organisations building more powerful and effective ways to get their voices heard. Anyone wanting to learn more about popular campaigning work, and about how change happens, will benefit from reading this book. It will show others who are working in this area how the initiatives it describes led to developing new campaigning components and overcoming obstacles. This book differs from a campaigning manual; the stories show how the relationships were developed and what processes were followed, explain the motivations behind the choices that the different alliances made, and highlight the resulting successes and failures of these alliances." (Introduction)
1 Contexts, 7
2 Building an alliance, 13
3 Developing a strategy, 28
4 Incorporating gender equality, 52
5 Using the media, 64
6 Developing policy, 74
Conclusion, 83