"This course is designed to help you to sharpen your media advocacy skills. It is made up of two 2-day workshops. During the first workshop, you will explore the meaning of advocacy. You will also consider the importance of finding and including women’s voices in the media you produce. On Day 2 yo
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u will interact critically with different aspects of a model for running a successful advocacy campaign. You will be expected to complete an assignment in which you will develop a strategy or action plan for an advocacy campaign relevant to the context in which you are working. During the second 2-day workshop, you will examine each other’s action plans. Different tactics, like writing press releases, doing radio interviews, using unusual protest acts and designing posters will be presented and practised." (Introduction, page 6)
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"The radio campaign ”I’m a child but I have my rights too!” is run by the organization Plan in Burkina Faso, Togo, Mali, Senegal och Guinea. The campaign contains of five-minute-long reports, taking place in an environment that children is well familiar with, often the African countryside wher
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e the village community is strong and each one has its special place. The campaign entertains and informs (edutainment) and it invites the listener to discuss and reflect. The reports are broadcast in co-operation with local and national radio stations. Children are not only a big target group of the campaign but also important actors during the production and broadcasting. The essay ”Communicating rights for children” is the result of a Minor Field Study in Senegal and Burkina Faso. It is a case study of children´s participation in production and broadcasting of the radio campaign ”I’m a child but I have my rights too!”. The study contains two parts, an analysis and interviews where children and adults share their experiences from participating in the campaign." (Summary)
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"The following questions will be examined: Which methods of communication (mass communication, Internet, personal communication) promise effective communication with smokers? Which messages (contents) promise effective communication with smokers? Which multipliers promise effective communication wit
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h smokers? Which settings promise effective communication with smokers? What communication problems arise in motivating smokers to stop smoking? Is it necessary to differentiate between target sub-groups when addressing smokers? Finally, after discussing the results presented, conclusions are drawn in Chapter 5 with respect to the effectiveness of communication measures and the requirements to be taken into account, particularly as regards mass media communication. Chapter 6 gives a complete review of the literature used. In conclusion, the Annex describes in detail the most important studies considered in this report." (Introduction, page 13)
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"This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns. It outlines the basic theoretical approaches and pr
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ovides practical examples from a variety of both national and international information and communication campaigns within and across Europe. Public opinion information and campaign strategies in a recent American state election campaign are used to contrast the different perspectives and experiences in the United States. The handbook concludes by demonstrating how to measure effects, causality and public opinion change to determine what the campaign accomplished. A helpful summary and checklist for the student and practitioner using survey research is provided at the end." (Publisher description)
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"Este manual es una guía de capacitación para familiarizar a gerentes de programas con conceptos y técnicas claves de incidencia política. Presenta muchas situaciones en las que CARE sería el principal propulsor de un cambio de políticas. Sin embargo, uno de los principales papeles que CARE pu
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ede jugar en la incidencia política es el fortalecimiento de la capacidad de otros grupos y organizaciones para incidir políticamente. El manual puede también ser útil para socios u otros grupos con quienes CARE trabaja en incidencia política. El manual proporciona una guía para identificar objetivos de incidencia política, crear un plan de acción y abogar de forma efectiva. Le hemos presentado a usted estos conceptos en una cierta secuencia. Sin embargo, las iniciativas de incidencia política muy pocas veces se desenvuelven de la misma forma. Es por eso que aconsejamos utilizar los capítulos de este manual como bloques que puede revisar a medida que descubre que los necesita. Estrategias de incidencia política pueden estar dirigidas hacia: crear políticas cuando se necesitan y cuando éstas no existen; cambiar políticas adversas o ineficaces; asegurar que buenas políticas se implementen. En este manual cambio de políticas se refiere tanto a la creación, cambio como también a la implementación de políticas." (Página iv)
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"This Scoping Study marks the beginning of a large body of work that will be carried out by ActionAid to explore and develop ways in which we can best monitor and evaluate different aspects of this work. This Scoping Study is literally the first step. It sets out to document the various frameworks a
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nd approaches that international agencies are using to assess the value of their advocacy work. The report draws on a large body of literature as well as, where possible, on first hand interviews and discussions. The report does not attempt to evaluate the various frameworks. It sets out to draw together a body of knowledge without passing judgement on the merits or demerits of various approaches." (Preface)
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"Successful advocates do their homework on an issue and build an interesting case. They organize networks and coalitions to create a groundswell of support that can influence key decision-makers. They work with the media to help communicate the message. This practical guide outlines four basic steps
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that are essential for an effective advocacy initiative — documenting the situation, packaging the message, working with the media and mobilizing others. It contains specific examples and ideas, and leaves it up to the user to pick and choose. Obviously, the advocacy strategy varies from target group to target group and from country to country. What works for politicians in Oslo does not necessarily work with health experts in Delhi. Users of this guide are encouraged to select the parts of this booklet that they find useful, borrow successful ideas from others, adapt these creatively to suit their own environment, be innovative, positive and active." (Page 5)
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