Media Advocacy Workbook
Toronto: University of Toronto, Health Communication Unit at the Centrr for Health Promotion (2000), 43 pp.
Overview of media advocacy
1 Project Management
2 Clarify Your Health Promotion Strategy
3 Audience Analysis and Segmentation
4 Set Communication Objectives
5 Select Channels and Vehicles
6 Plan Access to the News Media
7 Sequence Activities
8 Develop and Present Key Messages
9 Message Delivery
10 Evaluation
1 Project Management
2 Clarify Your Health Promotion Strategy
3 Audience Analysis and Segmentation
4 Set Communication Objectives
5 Select Channels and Vehicles
6 Plan Access to the News Media
7 Sequence Activities
8 Develop and Present Key Messages
9 Message Delivery
10 Evaluation
