"This course is designed to help you to sharpen your media advocacy skills. It is made up of two 2-day workshops. During the first workshop, you will explore the meaning of advocacy. You will also consider the importance of finding and including women’s voices in the media you produce. On Day 2 you will interact critically with different aspects of a model for running a successful advocacy campaign. You will be expected to complete an assignment in which you will develop a strategy or action plan for an advocacy campaign relevant to the context in which you are working. During the second 2-day workshop, you will examine each other’s action plans. Different tactics, like writing press releases, doing radio interviews, using unusual protest acts and designing posters will be presented and practised." (Introduction, page 6)