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La campaña global: Los nuevos gurúes del marketing político en acción

Fritz Plasser, Gunda Plasser
Buenos Aires: Konrad-Adenauer-Stiftung (KAS) (2002), 413 pp.

Contains bibliogr. 379-413 pp.

Signature commbox: 10-Politics-S 2002

Topics:
Campaigning Consulting, Consultants, Consultancies Election Campaigns Influence of Media on Politics Political Campaigns Political Marketing
Countries:
International Scope USA