"This guide is intended to help creators producing or thinking about making shortform video content seeking to counter extremism. Our goal is not to tell you what to create; your original content is what makes your channel creative and organic. Instead, we hope to provide you with tools and tips to
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create stronger content that harnesses evidence from decades of academic research. Creating short-form video content (with expected video length to be 15-60 seconds) that counters extremism (both violent and nonviolent) and promotes positive values is a powerful way to engage with your audience. To help you succeed in this mission, we have compiled a guide that not only inspires creativity but also provides practical tips for further success." (Page 2)
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"The idea of telling stories for change or social impact through film is not new. Yet drafting and implementation of a film impact campaign has evolved over the last few years to include a network of impact practitioners sharing ideas and knowledge. Strategies, guidelines and models have emerged tha
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t can make it easier for a film team to activate the film to achieve outcomes that relate to the social issues portrayed in the film. The STEPS Impact Toolkit offers a practical guide to social impact through film, from research through to implementation. You will find guidelines, practical worksheets, handy tips and case studies to guide you as you develop your own impact strategy. The impact environment is one of co-learning and knowledge sharing and we will refer you to other useful resources along the way." (Introduction)
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"This toolkit shows you step-by-step how to create impact projects using video. It is designed for documentary video-makers, journalists and organisations using video to engage and create change in their communities. EngageMedia has produced this toolkit in partnership with the Video4Change Network:
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a group of filmmakers, activists, journalists and human rights advocates who pool our knowledge to share tips, tools and resources on how to safely and effectively create powerful videos, engage audiences, and make change. The toolkit is modular, so you can use components individually, as you need them." (https://toolkit.video4change.org)
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"This guide is about more than just tools and resources, it’s about building community. As with the process of evaluation, we saw an opportunity to learn about how impact happens and to track how films are catalysing social change. That’s the impetus behind the case studies that make up our Impa
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ct Library. We believe that sharing stories of change is inspiring and empowering. This guide is an opportunity for us to learn from each other, to pass on knowledge and equip others in the field." (Chapter 6.7: Wrapping Up)
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"El objetivo de esta guía va más allá de presentar herramientas y recursos, pretende crear comunidad. Igual que sucede con el proceso de evaluación, vimos una oportunidad para aprender cómo se produce el impacto y hacer un seguimiento de cómo las películas están catalizando el cambio social.
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De aquí nacen los casos prácticos que forman nuestra Biblioteca del Impacto. Creemos que compartir historias de cambio nos inspira y empodera. Esta guía es una oportunidad para aprender los unos de los otros, para compartir conocimiento y ayudar a otros que trabajan en el mismo ámbito." (5.7: Para terminar)
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"Nós oferecemos ideias e abordagens para que você não tenha que lidar com um obstáculo que alguém já ultrapassou e, com isso, concentrar-se nos desafios próprios de seu projeto. Disponibilizamos todas as nossas colaborações, conversas, acordos e desentendimentos com equipes de filmagem incr
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ivelmente inteligentes, financiadores e parceiros de todo o mundo. Nesta introdução, nós oferecemos fundamentos práticos e teóricos para que as coisas aconteçam. Pense, por um momento, em como a arte inspira mudança. Conheça vários estudos de caso em profundidade, apresentados em todo o guia. Nós podemos te mostrar mais, mais a fundo, tudo em nossa Biblioteca. Nós recomendamos que se conheça o máximo possível - particularmente sobre filmes e campanhas similares ao seu trabalho." (Introdução)
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"The potential of documentary moving images to foster democratic exchange has been percolating within media production culture for the last century, and now, with mobile cameras at our fingertips and broadcasts circulating through unpredictable social networks, the documentary impulse is coming into
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its own as a political force of social change. The exploding reach and power of audio and video are multiplying documentary modes of communication. Once considered an outsider media practice, documentary is finding mass appeal in the allure of moving images, collecting participatory audiences that create meaningful challenges to the social order. Documentary is adept at collecting frames of human experience, challenging those insights, and turning these stories into public knowledge that is palpable for audiences. Generating pathways of exchange between unlikely interlocutors, collective identification forged with documentary discourse constitutes a mode of political agency that is directing energy toward acting in the world. Reflecting experiences of life unfolding before the camera, documentary representations help order social relationships that deepen our public connections and generate collective roots. As digital culture creates new pathways through which information can flow, the connections generated from social change documentary constitute an emerging public commons. Considering the deep ideological divisions that are fracturing U.S. democracy, it is of critical significance to understand how communities negotiate power and difference by way of an expanding documentary commons. Investment in the force of documentary resistance helps cultivate an understanding of political life from the margins, where documentary production practices are a form of survival." (Publisher description)
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"'Half the Sky' is an ambitious humanitarian documentary about the global crises in gender discrimination. Based on Nicholas Kristof and Sheryl WuDunn's book (Kristof and WuDunn 2010), the nearly four-hour documentary visits six countries to explore six issues: gender-based violence in Sierra Leone,
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sex trafficking in Cambodia, education in Vietnam, female genital mutilation in Somaliland, intergenerational prostitution in India, and economic empowerment in Kenya. Heather McIntosh explores the role of celebrity in telling these stories. Six American actresses, each of whom visits a country, meet local activists and survivors, and leam about the situation. Drawing on scholarship about documentary representation and celebrity, McIntosh engages critical perspectives that charge that the appearance of notable personalities simplifies complex issues, and overshadows survivors' voices. She evaluates the success of 'Half the Sky' and the film's attempt to cast celebrities as moral agents helping viewers emotionally connect to the issues and the people involved. Ultimately, she questions the film's ability to overcome the tensions between suffering and poverty, and glamour and Western privilege." (Introduction to part 7, page 380-381)
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"Today, social-issues storytellers are sharpening their craft, while funders with finite resources focus on reach, and strategic innovators bring more robust evaluation tools. Friesen illuminates the spark at the core of these three pursuits. Structured around stories from the front lines, Story Mon
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ey Impact reveals best practices in the areas of documentary, digital content, and independent journalism. Here you will find six key story ingredients for creating compelling content; six possible money sources for financing your work; six impact outcome goals to further your reach; seven practical worksheets for your own projects." (Back cover)
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"This chapter argues that in order to understand contemporary forms of video activism, we need to extend our analytical scope beyond the confinements of the strategic work of social movement actors. It offers a schematic map of the various fields and disciplines in which video for social change has
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been given analytical attention pointing towards three key approaches and theoretical horizons in the literature. The chapter provides a brief history of video activism by drawing parallels between the early days of analog video cassettes during the so called “Portapak revolution” to the emergence of digital video and online sharing platforms such as YouTube. It provides an introduction to the notion of “radical online video” as a label for identifying and analyzing a broad range of video for change in contemporary online environments. Finally, the chapter broaches a discussion of some of the challenges facing video activism today." (Summary)
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"This working paper aims to synthesize current efforts to develop comparable evaluation methods for social issue documentary films. Authored by two researchers who have been jointly documenting the field’s transformation over the past five years, this paper offers a framework for planning and eval
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uating the impact of these films in a networked media environment [...] Drawing insights from the design thinking field—a user-focused creation process that has emerged from the commercial design field and is now being applied to create and improve social sector projects—this working paper examines state-of-the art methodologies for strategic design and evaluation of documentaries. The report’s recommendations are informed by lessons from six case studies of representative films: A Lion in the House; The Line; Lioness; Not in Our Town; Out in the Silence; and State of Fear. These are all award-winning projects featuring compelling documentary films at the center of multiplatform strategic outreach campaigns. All have been screened in traditional broadcast and/or film festival settings, as well as venues designed to engage publics and mobilize advocates relevant to the issue being addressed. These producers utilize a variety of technologies and both online and offline organizing tactics. At their most powerful, they catalyze and support issue-based networks that connect individuals with relevant organizations and empower participants not only to learn about and discuss shared problems, but to organize for action and respond to breaking developments. In this way, documentaries feed both social movements and the broader public sphere." (Introduction)
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"This book is an invitation—an invitation to discover the potential of a simple video camera and the power it holds to spark social change. Every day, all around the world, activists draw upon video in creative, strategic ways and use the results to ensure that silent voices are heard and importan
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t reforms are made. In this book we will show you how they do this, and how you can do it too [...] These chapters will walk you through the process of “video advocacy.” By this phrase we mean the use of video as an essential tool in social justice activism—one that can be deployed as strategically and effectively as more traditional forms of “advocacy” referring to the range of ways to exert pressure for a defi ned goal of change, including persuasion, relationship-building, lobbying, organizing, and mobilizing. We will draw on the inspiring real-life experiences of social justice video advocates worldwide—groups that have worked with the human rights organization WITNESS where I work, and a range of other wellknown and lesser-known fi gures in the activist universe. Throughout you’ll fi nd an emphasis on the emotional and empathetic aspect of video, on its humanizing ability to communicate across boundaries. We also stress the need for collaboration within organizations and among outside allies to more successfully facilitate the production and use of video." (Introduction, page xii-xiii)
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