"Today, social-issues storytellers are sharpening their craft, while funders with finite resources focus on reach, and strategic innovators bring more robust evaluation tools. Friesen illuminates the spark at the core of these three pursuits. Structured around stories from the front lines, Story Money Impact reveals best practices in the areas of documentary, digital content, and independent journalism. Here you will find six key story ingredients for creating compelling content; six possible money sources for financing your work; six impact outcome goals to further your reach; seven practical worksheets for your own projects." (Back cover)